Program Coordinator- Marketing Specialist

Serve as the daily project manager for the Fathers Playbook grant project, facilitating collaboration with project team and internal and external stakeholdersServe as marketing and content creation expert; develop and distribute evidence-based, effective, and creative health communication messages to promote Fathers PlaybookCreate and implement a marketing plan to promote downloads and app usage among expectant fathers; emphasis on use of social media and search engine optimization (SEO) marketing tactics; contribute creative marketing strategies that can be implemented with limited resourcesTrack and report on marketing metrics; demonstrate progressive success in increasing connections with target audience, app downloads, and app usageCollaborate closely with faculty Principal Investigators, including regular communication and reporting; collaborate with project graphic designer to create effective visual communication and marketing; collaborate with internal research team to make strategic marketing decisions; collaborate with app developer team as necessaryWork with subject matter experts to create new articles as content within the Fathers Playbook appAssist in oversight of graduate research assistants and undergraduate interns performing duties related to the project such as content creationProject coordination for other health communication programs based in the Center for Health Communication as funding and need requireOther duties as assigned