eGain Corporation
MarTech Manager Sunnyvale, California North America
eGain Corporation, Sunnyvale, California, United States, 94087
Global brands trust eGain knowledge management software to improve customer experience and reduce service cost by automating customer engagement and empowering employees. Top rated by Gartner, the eGain Knowledge Hub orchestrates AI and experts to deliver trusted answers to our client’s customers, agents, and field staff.We dream big and sweat details. We are diverse, optimistic, and tenacious. We take pride in what we do but we don’t take ourselves too seriously. If work is fun for you, talk to us. We will not waste your time.Duties/Responsibilities
Evaluate, select, and implement MarTech tools and platforms to optimize digital marketing performance.Manage and administer our marketing automation system (could be a combination of home-grown capability and third-party solutions like Marketo and HubSpot) to execute targeted campaigns and lead nurturing programs.Collaborate with cross-functional teams (including Marketing, Sales, and IT) to ensure seamless integration of marketing systems and processes.Analyze campaign performance metrics and user feedback to continuously improve marketing campaigns and customer engagement strategies.Conduct A/B testing and multivariate experiments to optimize conversion rates and user experience.Stay current with industry trends and best practices in MarTech, making recommendations for new technologies and tools that can enhance our marketing efforts.Provide training and support to marketing and sales teams on MarTech systems and processes.Education and Experience
Bachelor’s degree in marketing, Computer Science, Information Systems, or a related field.Proven experience (4+ years) in a MarTech role, preferably in a SaaS or technology-driven environment.Proficiency in marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).Experience with data analysis and reporting tools (e.g., Google Analytics, Tableau) to measure campaign effectiveness and ROI.Knowledge of digital marketing strategies, including SEO, SEM, email marketing, and social media marketing.Excellent analytical skills with the ability to interpret complex data sets and translate insights into actionable strategies.Strong project management skills with the ability to manage multiple priorities and deadlines.Our Hiring Process is “Easy with eGain”
Step 1
We will let you know within 2 business days of your taking the test if you have progressed to the interview stage. The interview will be scheduled no later than 7 calendar days after the test.Step 2
Next Step
Email your resumé to achille@egain.com with the position title “MarTech Manager” in the email subject.
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Evaluate, select, and implement MarTech tools and platforms to optimize digital marketing performance.Manage and administer our marketing automation system (could be a combination of home-grown capability and third-party solutions like Marketo and HubSpot) to execute targeted campaigns and lead nurturing programs.Collaborate with cross-functional teams (including Marketing, Sales, and IT) to ensure seamless integration of marketing systems and processes.Analyze campaign performance metrics and user feedback to continuously improve marketing campaigns and customer engagement strategies.Conduct A/B testing and multivariate experiments to optimize conversion rates and user experience.Stay current with industry trends and best practices in MarTech, making recommendations for new technologies and tools that can enhance our marketing efforts.Provide training and support to marketing and sales teams on MarTech systems and processes.Education and Experience
Bachelor’s degree in marketing, Computer Science, Information Systems, or a related field.Proven experience (4+ years) in a MarTech role, preferably in a SaaS or technology-driven environment.Proficiency in marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).Experience with data analysis and reporting tools (e.g., Google Analytics, Tableau) to measure campaign effectiveness and ROI.Knowledge of digital marketing strategies, including SEO, SEM, email marketing, and social media marketing.Excellent analytical skills with the ability to interpret complex data sets and translate insights into actionable strategies.Strong project management skills with the ability to manage multiple priorities and deadlines.Our Hiring Process is “Easy with eGain”
Step 1
We will let you know within 2 business days of your taking the test if you have progressed to the interview stage. The interview will be scheduled no later than 7 calendar days after the test.Step 2
Next Step
Email your resumé to achille@egain.com with the position title “MarTech Manager” in the email subject.
#J-18808-Ljbffr