Eppendorf
Digital Marketing Manager (Team Lead)
Eppendorf, Framingham, Massachusetts, us, 01704
Your challenges
Team Lead: Foster a collaborative and innovative Americas Digital Marketing team. Determine deliverables and prioritize tasks
Representation: Represent Americas Market Region as a key user for digital channels with global stakeholders
Digital Landscape: Keep abreast of online marketing environment, new developments, changing best practices, algorithm updates, etc.
Training: Update marketing team on digital best practices
Collaboration: Work alongside regional, global and corporate marketing teams to drive alignment and comradery
Tasks:Digital MarketingMarketing Automation: Provide strategic guidance for, and drive marketing automation including campaign strategy, asset building, programming, testing, deployment and analysis
Email Marketing: Manage editorial calendar, provide guidance on best practices and learnings, build, deploy, and evaluate emails
Digital Advertising: Collaborate with agency to drive digital ad strategy and budgeting including Google Ads (PPC/Paid Search) and Google Display Network (Display), provide consultation for 3rd party display ads
Social Media: Develop the regional social media strategy in-line with global direction, manage editorial calendar, create and schedule posts, manage influencers, oversee social listening, track budget, posting and metrics
Website, Landing Pages & eCommerceWeb Page Development: Manage microsite and campaign landing page process, briefing documents, building, content management, activation and overall page success
Forms: Own form management and creation including aligning with stakeholders (e.g. global teams, marcomm team)
Website Backend Management & Maintenance: Oversee product listings, promotions, banners and eShop including PIM maintenance
SEO: Drive regional SEO strategy and plan, develop recommendations to increase visibility and ranking work and align with stakeholder to execute on
Data and AnalyticsKPIs: Support in determining KPIs and benchmarks for activities
Data & Analytics: Capture and analyze data for digital channels, determine success metrics, identify areas of success and areas of improvement, make recommendations
Reporting: Develop reports which showcase data, outcomes, and recommendations for marketing communication channels concisely and clearly
OtherCampaigns: Collaborate with colleagues on campaigns with a focus on optimizing digital channels
Compliance: Ensure all digital marketing activities comply with relevant corporate and/or local regulations and standards (e.g. LGPD, CASL, GDPR)
Additional marketing responsibilities as needed
Up to 20% travel requirement within the Market Region and internationally
Your expertise
Completed (Bachelor's or Master's) degree in marketing, communications or similar concentration
Minimum of 5-7 years of related work experience in marketing. Team leadership experience a plus.
Life science industry experience desirable
Experience in an international and matrixed organization. Ideally working with cross-cultural teams.
Professional competence, special knowledge (e.g. languages, IT)Leader who can provide guidance and motivation
Exceptional project management skills to take projects from start to finish
Excellent verbal and written communication in English and comfortable presenting to all levels of the organization. Portuguese and Spanish an advantage.
Ability to translate data into actionable recommendations
Innovative thinker who keeps up-to-date on latest digital trends
Forward-thinking and ability to find creative solutions to problems/challenges
Proficient in marketing automation systems (Marketo)
Working knowledge of CRM systems (Microsoft Dynamics a plus)
Experience with SEM and SEO including associated platforms (e.g. Google Ads, GDN, BrightEdge)
Expertise with digital Analytics tools Google Analytics, PowerBI
Familiar with CMS
Knowledge of LGPD, CASL and GDPR
Your benefits at Eppendorf
Competitive total rewards package including health, financial, and education benefits
Innovative and Collaborative corporate culture
Contribute to improving the human living condition
Direct impact on business
Team Lead: Foster a collaborative and innovative Americas Digital Marketing team. Determine deliverables and prioritize tasks
Representation: Represent Americas Market Region as a key user for digital channels with global stakeholders
Digital Landscape: Keep abreast of online marketing environment, new developments, changing best practices, algorithm updates, etc.
Training: Update marketing team on digital best practices
Collaboration: Work alongside regional, global and corporate marketing teams to drive alignment and comradery
Tasks:Digital MarketingMarketing Automation: Provide strategic guidance for, and drive marketing automation including campaign strategy, asset building, programming, testing, deployment and analysis
Email Marketing: Manage editorial calendar, provide guidance on best practices and learnings, build, deploy, and evaluate emails
Digital Advertising: Collaborate with agency to drive digital ad strategy and budgeting including Google Ads (PPC/Paid Search) and Google Display Network (Display), provide consultation for 3rd party display ads
Social Media: Develop the regional social media strategy in-line with global direction, manage editorial calendar, create and schedule posts, manage influencers, oversee social listening, track budget, posting and metrics
Website, Landing Pages & eCommerceWeb Page Development: Manage microsite and campaign landing page process, briefing documents, building, content management, activation and overall page success
Forms: Own form management and creation including aligning with stakeholders (e.g. global teams, marcomm team)
Website Backend Management & Maintenance: Oversee product listings, promotions, banners and eShop including PIM maintenance
SEO: Drive regional SEO strategy and plan, develop recommendations to increase visibility and ranking work and align with stakeholder to execute on
Data and AnalyticsKPIs: Support in determining KPIs and benchmarks for activities
Data & Analytics: Capture and analyze data for digital channels, determine success metrics, identify areas of success and areas of improvement, make recommendations
Reporting: Develop reports which showcase data, outcomes, and recommendations for marketing communication channels concisely and clearly
OtherCampaigns: Collaborate with colleagues on campaigns with a focus on optimizing digital channels
Compliance: Ensure all digital marketing activities comply with relevant corporate and/or local regulations and standards (e.g. LGPD, CASL, GDPR)
Additional marketing responsibilities as needed
Up to 20% travel requirement within the Market Region and internationally
Your expertise
Completed (Bachelor's or Master's) degree in marketing, communications or similar concentration
Minimum of 5-7 years of related work experience in marketing. Team leadership experience a plus.
Life science industry experience desirable
Experience in an international and matrixed organization. Ideally working with cross-cultural teams.
Professional competence, special knowledge (e.g. languages, IT)Leader who can provide guidance and motivation
Exceptional project management skills to take projects from start to finish
Excellent verbal and written communication in English and comfortable presenting to all levels of the organization. Portuguese and Spanish an advantage.
Ability to translate data into actionable recommendations
Innovative thinker who keeps up-to-date on latest digital trends
Forward-thinking and ability to find creative solutions to problems/challenges
Proficient in marketing automation systems (Marketo)
Working knowledge of CRM systems (Microsoft Dynamics a plus)
Experience with SEM and SEO including associated platforms (e.g. Google Ads, GDN, BrightEdge)
Expertise with digital Analytics tools Google Analytics, PowerBI
Familiar with CMS
Knowledge of LGPD, CASL and GDPR
Your benefits at Eppendorf
Competitive total rewards package including health, financial, and education benefits
Innovative and Collaborative corporate culture
Contribute to improving the human living condition
Direct impact on business