Digital Marketing Specialist

Your challengesResponsibilities:Project Management: Drive activities for the marketing team ensuring deliverables are achieved on-time.Operational Support: Be the go-to person for digital marketing operational tasks and provide exceptional support.Digital Marketing: Support digital marketing channels such as email, social media, and search.Data, Analytics & Leads: Own reporting tracking for digital marketing activities and overall campaign results.Tasks:Marketing AutomationMarketing Automation: Develop programs in marketing automation platform (Marketo) by following campaign briefs, make recommendations, test programs, identify problems, and troubleshoot solutions.Email Marketing: Ensure email calendar is up-to-date, create internal and external emails by building programs/emails, editing images, and pulling and uploading lists.Social MediaSocial Media: Ensure social media calendar is up-to-date, build and deploy social media posts with optimized layout, hashtags, etc., respond to DMs, manage social media Pen requests and distribution according to our policy.Digital AdvertisingPaid Search & Display: Manage keywords & ads for paid search and GDN campaigns. Work with stakeholders on optimization. Ensure budget is spent according to plan.Digital Ads: Create digital ads for 3rd party websites according to the editorial calendar.Tracking & AnalyticsOptimization: Make ongoing recommendations for optimization of individual activities and overall campaigns, identify areas of improvement, provide overviews of best practices.Tracking: Ensure UTM criteria are in tracking system (Terminus). Create UTM codes for digital channels to ensure all URLs are tracked appropriately.Metrics: Use tools to pull data and input data into trackers.Reporting: Build slides for reporting as requested.General SupportOversee purchase orders for digital channels by submitting contracts and agreements for POs, code requests correctly, track progress, and send POs to vendors as needed.OtherAdditional marketing responsibilities as needed.Up to 10% travel requirement within the Market Region and internationally.Your expertiseCompleted (Bachelor’s) degree in marketing, communications, or similar concentration.Minimum of 3-5 years of related work experience in marketing.Life science industry experience desirable.Experience in an international and matrixed organization, ideally working with cross-cultural teams.Professional competence, special knowledge (e.g. languages, IT)Skilled in project management to achieve deliverables on time and in-scope.Excellent verbal and written communication in English. Portuguese and Spanish an advantage.Takes initiative to solve problems independently and provides recommendations for improvement.Flexible and pro-active when faced with obstacles.Impeccable attention to detail.Working knowledge of marketing automation systems (Marketo).Experience with digital platforms & tools (Google Ads, GDN, Google Analytics, Meta, LinkedIn).Familiar with CRM systems (Microsoft Dynamics a plus).Your Benefits At EppendorfCompetitive total rewards package including health, financial, and education benefits.Innovative and Collaborative corporate culture.Contribute to improving the human living condition.Direct impact on business.

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