Sr. Digital Performance Analyst

DescriptionWhy AGIA?AGIA Affinity is an established but growing insurance and benefits marketing partner to some of the largest and most iconic associations and organizations in the country. Our clients include many veterans organizations, and ensuring that our servicemembers have the coverages they need when they need it is at the heart of everything we do. For 66 years we have sought to improve the lives of not only our client members but our internal members as well.Schedule And Time OffThis Sr. Digital Performance Analyst position is remote, but if the candidate is close to the Carpinteria office we'd love to have a few Marketing Team Meet-Ups.We are hiring in many states, but the candidate will need to be available to work at their preferred time between 7 AM- 9 AM Monday- Friday Pacific time.We offer 10 days of vacation your first year, and each year you gain an additional day. Each year, you'll be earning more vacation time at a faster rate.Every associate gets 13 paid and closed holidays each year.What Are The Benefits?AGIA offers health benefits including medical, dental, and vision, 401K with 100% company match up to 3% of your annual income and an additional 50% match on the next 2% of income, a prefunded optional FSA, 100% covered Life Insurance, Accidental Death and Dismemberment Insurance, Short Term/Long Term Disability, and a $250 Wellness Benefit. Our medical plan has in-network provider coverage for mental health, reproduction, chiropractic, and massage therapy.Who Will You Work For?Ana Hernandez, AVP Database and E-Commerce Marketing will be your direct leader and has been with the company just shy of 30 years. Ana is the perfect mentor to integrate you into our organization. You will also work to support our Digital Commerce Leader, Christine Raimer and her team. With 13 years at AGIA, she is energized by several new AGIA initiatives including our Digital 'Glow-up' and a rebrand of our flagship product, Emergency Assistance Plus.What Will You Do?The

Sr. Digital Performance Analyst

leads the end-to-end data collection and analysis on all aspects of digital performance by turning raw information into actionable business intelligence through the creation of automated dashboards, data visualizations, and ad hoc reports - bringing important clarity to the effectiveness of the fast-growing digital business lines.This hands-on role will work collaboratively with internal and external resources to own the selection and configuration of data collection platforms and define benchmarks for key metrics including Cost of Acquisition (COA), Return on Ad Spend (ROAS), and overall Return on Investment (ROI).Diving deep into trends and drivers, the Sr. Digital Performance Analyst will proactively work to identify optimization opportunities across marketing channels, spend allocation, and creative content - using data to tell a compelling story that helps business leaders understand the most effective ways to drive awareness, engagement, acquisition, and retention.RequirementsStrong ability to compile reporting and evaluate performance of digital marketing campaigns across multiple channels and touchpoints based on defined objectives.Highly proficient in Google Analytics / GA4, site tagging technology such as Google Tag Manager, and server to server measurement solutions.Knowledge of traditional + digital media metrics, attribution models, media mix modeling (MMM).Deep understanding of media landscape, including ad tech + martech, and programmatic buying tools (audience management, DSP/SSP, social buying platforms, bid management, ad serving, web analytics).Working knowledge of CMS systems such as WordPress.Experience using an ESP tool such as Salesforce Marketing Cloud or MailChimp.Strong understanding of the marketing funnel including cross-channel management and engagement touchpoints.Familiarity with VB applications and Salesforce preferred.Familiar with reporting, visualization, and analytics tools such as Tableau or Power BI.Experience developing, designing, and measuring A/B tests.Experience pulling large and complex data sets using SQL or similar language.Understanding of privacy implications in digital space and future-proofing marketing measurement in cookie-less environments, with experience tracking customer journeys through multiple media touchpoints.

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