Creative Circle
SVP of Marketing
Creative Circle, Auburn Hills, Michigan, United States, 48326
Calling all SVPs of Marketing with experience in DTC, eComm, and CPG experience. Our innovative pet tech client is looking for a SVP of Marketing to join their team in a direct hire capacity.This is a hybrid direct hire role that will ideally start as soon as a candidate is identified and report onsite 3 days a week in Auburn Hills.
Relocation assistance offered.Responsibilities:
Being a hands-on and involved leader, overseeing and continuing to develop the marketing organization.Overseeing brand, marketing, and performance initiatives across global D2C channels, retail, international, product marketing, and more.Refining global D2C performance marketing strategy that supports each product offering.Introducing the brand in a meaningful way to consumers.Partnering with teams to ensure the right metrics are being used to track performance and continually testing.Launching the brand into retail spaces.Working with lifecycle marketing to refine CX.Driving content strategy to build a pipeline.Aligning customer journeys with specific consumer groups.Defining a clear marketing roadmap for product lines.Developing & launching a loyalty program.Supporting subscription and product marketing team.Managing digital spend and KPIs to ensure profitability and partnering with finance.Working hand-in-hand with senior management to shape company vision and continued growth.Qualifications:
12+ years of experience in an acquisition, performance, or growth marketing role for a DTC CPG brand.Experience directing marketing teams and working collaboratively across departments.Hands-on expertise with digital acquisition platforms.Understanding of customer acquisition strategies.Excellent reporting skills to form data-driven insights and test new insights.Ability to see the big picture.Experience developing eComm marketing strategies.Experience in a hyper-growth company utilizing performance growth marketing tactics.Ability to be self-motivated and motivate others.This position requires you to own a cat or be willing to get a cat.Company Sell Points:
Dog-friendly office space.Wonderful culture with tons of work/life balance.Company hit record-breaking numbers in Q1 2023.Ability to join a fast-growing company that is expanding their footprint.Premium Medical/Dental/Vision insurance.Life Insurance.15 days PTO to start, increases by 2 days every 2 years until max out at 20 days.14 Paid Holidays.Paid Parental Leave.401K with 4% Match.Top of the line equipment.Pet Insurance.Submit resume (and samples if applicable) to:
Kacey.Willis@jobalert.creativecircle.comCreative Circle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements.
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Relocation assistance offered.Responsibilities:
Being a hands-on and involved leader, overseeing and continuing to develop the marketing organization.Overseeing brand, marketing, and performance initiatives across global D2C channels, retail, international, product marketing, and more.Refining global D2C performance marketing strategy that supports each product offering.Introducing the brand in a meaningful way to consumers.Partnering with teams to ensure the right metrics are being used to track performance and continually testing.Launching the brand into retail spaces.Working with lifecycle marketing to refine CX.Driving content strategy to build a pipeline.Aligning customer journeys with specific consumer groups.Defining a clear marketing roadmap for product lines.Developing & launching a loyalty program.Supporting subscription and product marketing team.Managing digital spend and KPIs to ensure profitability and partnering with finance.Working hand-in-hand with senior management to shape company vision and continued growth.Qualifications:
12+ years of experience in an acquisition, performance, or growth marketing role for a DTC CPG brand.Experience directing marketing teams and working collaboratively across departments.Hands-on expertise with digital acquisition platforms.Understanding of customer acquisition strategies.Excellent reporting skills to form data-driven insights and test new insights.Ability to see the big picture.Experience developing eComm marketing strategies.Experience in a hyper-growth company utilizing performance growth marketing tactics.Ability to be self-motivated and motivate others.This position requires you to own a cat or be willing to get a cat.Company Sell Points:
Dog-friendly office space.Wonderful culture with tons of work/life balance.Company hit record-breaking numbers in Q1 2023.Ability to join a fast-growing company that is expanding their footprint.Premium Medical/Dental/Vision insurance.Life Insurance.15 days PTO to start, increases by 2 days every 2 years until max out at 20 days.14 Paid Holidays.Paid Parental Leave.401K with 4% Match.Top of the line equipment.Pet Insurance.Submit resume (and samples if applicable) to:
Kacey.Willis@jobalert.creativecircle.comCreative Circle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements.
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