Empower Brands
Digital Marketing Specialist
Empower Brands, Richmond, Virginia, United States, 23214
Digital Marketing Specialist
The Digital Marketing Strategist will work closely with the franchise owners across our family of brands at all stages of their business providing training and ongoing guidance regarding the development, implementation and support of their local online marketing strategies.
This is a highly consultative and strategy-focused position that requires marketing experience and someone that has a genuine passion for helping others succeed. This position is a key member of the marketing team who will work closely with the Digital Marketing team, Brand Marketing teams, and Creative team to support both franchisee and corporate initiatives. This includes the development and implementation of paid advertising campaigns, website content creation, and more.
Responsibilities
Be our resident paid advertising expert - coordinate franchisee and vendor relationships, provide ongoing in-depth analysis of campaigns, and continually seek new digital advertising opportunities to grow the brandsEvaluate and refine digital marketing campaigns alongside various vendors to maximize lead generation and ROIWork with brand marketing teams to create a holistic marketing plan for franchise owners designed in line with sales goals and performance trendsAssist in the setup of third-party lead generation platforms and online listings, as needed (ie. Nextdoor, Angi, Thumbtack, Meta platforms, etc.)Help deliver Richmond-based digital marketing training to new franchise ownersLead email marketing campaign strategy and creationTake on various brand wide digital marketing projects and initiatives alongside Digital Marketing ManagerCollaborate with brand marketing teams, creative team, and operations teams on projects as neededCANDIDATE REQUIREMENTS
Bachelor's degree in marketing, communications or related field2+ years of digital marketing experience (Agency experience a plus)Hands-on experience with lead generation platforms, such as Google Ads, Meta, etc.Creative thinker, with an ability to use both data and intuition to inform decisionInterest in and ability to learn new technology and marketing platformsHighly organized, excellent accuracy and attention to detail, and facilitation skills to get work doneAble to multi-task, switch gears quickly, and juggle multiple prioritiesEnergetic and enthusiastic attitudeAbility to thrive in a fast-paced, results-oriented environmentAbility to work both independently as well as within a team environmentMicrosoft office products knowledge and proficiencyAbility for some travel, as deemed necessary
The Digital Marketing Strategist will work closely with the franchise owners across our family of brands at all stages of their business providing training and ongoing guidance regarding the development, implementation and support of their local online marketing strategies.
This is a highly consultative and strategy-focused position that requires marketing experience and someone that has a genuine passion for helping others succeed. This position is a key member of the marketing team who will work closely with the Digital Marketing team, Brand Marketing teams, and Creative team to support both franchisee and corporate initiatives. This includes the development and implementation of paid advertising campaigns, website content creation, and more.
Responsibilities
Be our resident paid advertising expert - coordinate franchisee and vendor relationships, provide ongoing in-depth analysis of campaigns, and continually seek new digital advertising opportunities to grow the brandsEvaluate and refine digital marketing campaigns alongside various vendors to maximize lead generation and ROIWork with brand marketing teams to create a holistic marketing plan for franchise owners designed in line with sales goals and performance trendsAssist in the setup of third-party lead generation platforms and online listings, as needed (ie. Nextdoor, Angi, Thumbtack, Meta platforms, etc.)Help deliver Richmond-based digital marketing training to new franchise ownersLead email marketing campaign strategy and creationTake on various brand wide digital marketing projects and initiatives alongside Digital Marketing ManagerCollaborate with brand marketing teams, creative team, and operations teams on projects as neededCANDIDATE REQUIREMENTS
Bachelor's degree in marketing, communications or related field2+ years of digital marketing experience (Agency experience a plus)Hands-on experience with lead generation platforms, such as Google Ads, Meta, etc.Creative thinker, with an ability to use both data and intuition to inform decisionInterest in and ability to learn new technology and marketing platformsHighly organized, excellent accuracy and attention to detail, and facilitation skills to get work doneAble to multi-task, switch gears quickly, and juggle multiple prioritiesEnergetic and enthusiastic attitudeAbility to thrive in a fast-paced, results-oriented environmentAbility to work both independently as well as within a team environmentMicrosoft office products knowledge and proficiencyAbility for some travel, as deemed necessary