Turning Point Brands, Inc.
Senior Brand Manager, Zig Zag
Turning Point Brands, Inc., Santa Monica, California, United States, 90403
Who we Are:
Turning Point Brands, Inc. (NYSE: TPB) is a leading manufacturer, marketer, and distributor of branded consumer products with active ingredients. We sell a wide range of products exclusively to adult consumers, from our iconic brands to our next generation products to fulfill evolving consumer preferences. Our three focus segments are led by our core, proprietary brands including Zig-Zag® (rolling papers and wraps), Stoker's® (looseleaf chew and moist snuff) along with our distribution platforms in NewGen. Our products are sold in over 215,000 retail outlets in North America and through our e-commerce platforms. Our businesses generate solid cash flow which we use to finance acquisitions, increase brand support, expand our distribution infrastructure, and strengthen our capital position.
Let's Build Great Experiences Together!
As a team of ambitious individuals, we strive to be the best at what we do. We have an entrepreneurial and creative approach to get the job done. Do you have a great attitude about life? Are you a great communicator with the ability to learn? Do you have tenacity, grit and are unafraid to fail? If you answered yes to these questions, we want you on our team!
About the job
Turning Point Brands is seeking a Brand Manager for the Zig-Zag® brand.Zig-Zag is a world-famous brand, with a proud heritage of leadership dating to 1879 and is the leading premium paper in both the United States and Canada, today. Over the past decade, Zig-Zag has successfully expanded its consumer base into new product categories such as cigar wraps, hemp paper, and paper cones. Most recently, the brand has continued to grow and expand into alternative channels, such as dispensaries. This role reports to the Vice President, Marketing & Creative, but will work closely with numerous cross-functional partners and is responsible for setting brand strategy and execution.
Essential FunctionsOversee the development and execution of the annual marketing plan to ensure growth targets (share, volume, financial performance) are achieved, while maintaining compliance with legal and regulatory requirementsAccountable for understanding, monitoring, and influencing revenue performance for brandBuilds plans that are consumer-first with an understanding of the full picture of brand building (the Ps)Build an integrated marketing communication plan and overall brand strategy with key internal stakeholders; prioritizing the rapid increase of brand awareness, trial, and repeatStrong P&L influence inclusive of sales forecasts/projections, COGS optimization, and resource allocationGuide the creative executions that build brand equity based on brand positioning, campaigns, vision statement, and core strategiesLeverage category trends and consumer insights to build brand plans that continue to grow this iconic brandEvaluate the competitive landscape and ensure the brand is effectively competingOversee the in-market product offerings and determine portfolio optimization to ensure we are maximizing top and bottom-line growth while minimizing cannibalizationWork with Product Development to align on commercialization and go-to-market plans of incremental line extensions and/or new productsPartner with Sales on sharing brand initiatives and priorities, in-store programming, customer sell-in presentations, and education materialsSupport Marketing Services team with creative input and alignment, as neededPartner with Creative team to drive break-through creative work with a concentration on building brand awareness, equity, and establishing key points of differentiationCollaborate with cross functional teams to ensure strong business plans and executionProvide regular updates on assigned brand(s) to senior managementManage staff of 2-5 including recruiting, hiring, training, coaching, supporting, etc.Minimum Qualifications
Bachelor's degree required, preferably in Marketing or related subject5 to 8 years Brand Management experience, ideally in a CPG companyPeople management experienceResponsible for being knowledgeable of and acting in strict accordance with the requirements of all relevant laws, regulations, and Company policies, including, among other areas, Food and Drug Administration regulations, which the company will assist in and coordinate trainingProficient in Microsoft Word, Excel, PowerPoint, and OutlookPreferred Qualifications
Nielsen/IRI experienceAbility to travel 15% of the timeSupplementary Information
Strategic thinking; can easily integrate key insights from relevant data and demonstrates strong problem solving skillsPassion for the consumerPersistent and gets things doneGo-getter, collaborator, hard-worker, self-motivator, with a can-do approach and bias for actionAbility to thrive and handle ambiguity in a fast-paced environment; can make effective decisions with imperfect informationStrong business acumen and marketing abilitiesCurious & self-starter, believes in consumer research, and excited about creating new business opportunitiesExcellent communication skills and the ability to manage multiple stakeholders effectively while working autonomouslyAbility to think out-of-the box and drive creative solutionsAbility to analyze research and syndicated data/trendsExperience with understanding/interpreting financials and managing a budgetExperience with product pricing, packaging, and brand positioningExperience with portfolio optimization and ecommerceExcellent written and oral communication skillsVery organized with the ability to multi-task and prioritizeTeam oriented with a successful track record of collaboratively executing cross-functional projectsExperience with digital marketing tools and techniquesFamiliarity with fast-moving consumer goods (FMCG) distribution channels and managing media campaignsLet's talk money and perks!
The pay range for this role is between $120,000 to $140,000 a year.
Turning Point Brands offer a competitive salary and benefits.
12 Paid HolidaysPTO (Paid Time Off)401K with company matchMedical, Dental, Vision InsuranceShort Term Disability InsuranceBasic Life InsuranceTuition AssistanceDailyPay
Turning Point Brands is an equal opportunity employer. We hire qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected classes.
BE AWARE OF FRAUD: When applying for a job at Turning Point Brands (TPB) you will be contacted via correspondence through our official job portal with a clrco.com e-mail address; direct phone call from a member of the TPB team; or direct e-mail with a tpbi.com e-mail address. TPB does not request payments for interviews or at any other point during the hiring process. TPB will not ask for your personal identifying information such as a social security number, birth certificate, financial institution, driver's license number or passport information over the phone or via e-mail. If you believe you are a victim of identity theft, contact the Federal Bureau of Investigations internet crime hotline (www.ic3.gov), the Federal Trade Commission identity theft hotline (www.identitytheft.gov) and/or your local police department. Any scam job listings should be reported to whatever website it was posted in.
Turning Point Brands, Inc. (NYSE: TPB) is a leading manufacturer, marketer, and distributor of branded consumer products with active ingredients. We sell a wide range of products exclusively to adult consumers, from our iconic brands to our next generation products to fulfill evolving consumer preferences. Our three focus segments are led by our core, proprietary brands including Zig-Zag® (rolling papers and wraps), Stoker's® (looseleaf chew and moist snuff) along with our distribution platforms in NewGen. Our products are sold in over 215,000 retail outlets in North America and through our e-commerce platforms. Our businesses generate solid cash flow which we use to finance acquisitions, increase brand support, expand our distribution infrastructure, and strengthen our capital position.
Let's Build Great Experiences Together!
As a team of ambitious individuals, we strive to be the best at what we do. We have an entrepreneurial and creative approach to get the job done. Do you have a great attitude about life? Are you a great communicator with the ability to learn? Do you have tenacity, grit and are unafraid to fail? If you answered yes to these questions, we want you on our team!
About the job
Turning Point Brands is seeking a Brand Manager for the Zig-Zag® brand.Zig-Zag is a world-famous brand, with a proud heritage of leadership dating to 1879 and is the leading premium paper in both the United States and Canada, today. Over the past decade, Zig-Zag has successfully expanded its consumer base into new product categories such as cigar wraps, hemp paper, and paper cones. Most recently, the brand has continued to grow and expand into alternative channels, such as dispensaries. This role reports to the Vice President, Marketing & Creative, but will work closely with numerous cross-functional partners and is responsible for setting brand strategy and execution.
Essential FunctionsOversee the development and execution of the annual marketing plan to ensure growth targets (share, volume, financial performance) are achieved, while maintaining compliance with legal and regulatory requirementsAccountable for understanding, monitoring, and influencing revenue performance for brandBuilds plans that are consumer-first with an understanding of the full picture of brand building (the Ps)Build an integrated marketing communication plan and overall brand strategy with key internal stakeholders; prioritizing the rapid increase of brand awareness, trial, and repeatStrong P&L influence inclusive of sales forecasts/projections, COGS optimization, and resource allocationGuide the creative executions that build brand equity based on brand positioning, campaigns, vision statement, and core strategiesLeverage category trends and consumer insights to build brand plans that continue to grow this iconic brandEvaluate the competitive landscape and ensure the brand is effectively competingOversee the in-market product offerings and determine portfolio optimization to ensure we are maximizing top and bottom-line growth while minimizing cannibalizationWork with Product Development to align on commercialization and go-to-market plans of incremental line extensions and/or new productsPartner with Sales on sharing brand initiatives and priorities, in-store programming, customer sell-in presentations, and education materialsSupport Marketing Services team with creative input and alignment, as neededPartner with Creative team to drive break-through creative work with a concentration on building brand awareness, equity, and establishing key points of differentiationCollaborate with cross functional teams to ensure strong business plans and executionProvide regular updates on assigned brand(s) to senior managementManage staff of 2-5 including recruiting, hiring, training, coaching, supporting, etc.Minimum Qualifications
Bachelor's degree required, preferably in Marketing or related subject5 to 8 years Brand Management experience, ideally in a CPG companyPeople management experienceResponsible for being knowledgeable of and acting in strict accordance with the requirements of all relevant laws, regulations, and Company policies, including, among other areas, Food and Drug Administration regulations, which the company will assist in and coordinate trainingProficient in Microsoft Word, Excel, PowerPoint, and OutlookPreferred Qualifications
Nielsen/IRI experienceAbility to travel 15% of the timeSupplementary Information
Strategic thinking; can easily integrate key insights from relevant data and demonstrates strong problem solving skillsPassion for the consumerPersistent and gets things doneGo-getter, collaborator, hard-worker, self-motivator, with a can-do approach and bias for actionAbility to thrive and handle ambiguity in a fast-paced environment; can make effective decisions with imperfect informationStrong business acumen and marketing abilitiesCurious & self-starter, believes in consumer research, and excited about creating new business opportunitiesExcellent communication skills and the ability to manage multiple stakeholders effectively while working autonomouslyAbility to think out-of-the box and drive creative solutionsAbility to analyze research and syndicated data/trendsExperience with understanding/interpreting financials and managing a budgetExperience with product pricing, packaging, and brand positioningExperience with portfolio optimization and ecommerceExcellent written and oral communication skillsVery organized with the ability to multi-task and prioritizeTeam oriented with a successful track record of collaboratively executing cross-functional projectsExperience with digital marketing tools and techniquesFamiliarity with fast-moving consumer goods (FMCG) distribution channels and managing media campaignsLet's talk money and perks!
The pay range for this role is between $120,000 to $140,000 a year.
Turning Point Brands offer a competitive salary and benefits.
12 Paid HolidaysPTO (Paid Time Off)401K with company matchMedical, Dental, Vision InsuranceShort Term Disability InsuranceBasic Life InsuranceTuition AssistanceDailyPay
Turning Point Brands is an equal opportunity employer. We hire qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected classes.
BE AWARE OF FRAUD: When applying for a job at Turning Point Brands (TPB) you will be contacted via correspondence through our official job portal with a clrco.com e-mail address; direct phone call from a member of the TPB team; or direct e-mail with a tpbi.com e-mail address. TPB does not request payments for interviews or at any other point during the hiring process. TPB will not ask for your personal identifying information such as a social security number, birth certificate, financial institution, driver's license number or passport information over the phone or via e-mail. If you believe you are a victim of identity theft, contact the Federal Bureau of Investigations internet crime hotline (www.ic3.gov), the Federal Trade Commission identity theft hotline (www.identitytheft.gov) and/or your local police department. Any scam job listings should be reported to whatever website it was posted in.