ThedaCare
Director, Marketing & Marketing Technology
ThedaCare, Appleton, Wisconsin, United States, 54914
Why ThedaCare?
Living A Life Inspired!
Our new vision at ThedaCare is bold, ambitious, and ignited by a shared passion to provide outstanding care. We are inspired to reinvent health care by becoming a proactive partner in health, enriching the lives of all and creating value in everything we do. Each of us are called to take action in delivering higher standards of care, lower costs and a healthier future for our patients, our families, our communities and our world.
At ThedaCare, our team members are empowered to be the catalyst of change through our values of compassion, excellence, leadership, innovation, and agility. A career means much more than excellent compensation and benefits. Our team members are supported by continued opportunities for learning and development, accessible and transparent leadership, and a commitment to work/life balance. If you're interested in joining a health care system that is changing the face of care and well-being in our community, we encourage you to explore a future with ThedaCare.
Benefits, with a whole-person approach to wellness -Lifestyle Engagement
e.g. health coaches, relaxation rooms, health focused apps (Wonder, Ripple), mental health support
Access & Affordability
e.g. minimal or zero copays, team member cost sharing premiums, daycare
About ThedaCare!
Summary :The Director of Marketing & Marketing Technology in the North Region, of Froedert ThedaCare Health, is a strategic leader within the Brand Marketing Communication (BMC) team, tasked with spearheading the development, execution and adoption of comprehensive marketing and marketing technology strategies to enhance legacy ThedaCare's position in the health care market and support the organization's overall growth goals.The Director leads service line marketing, marketing technology solutions and oversees BMC analytics. They will manage functions including: growth marketing, ThedaCare website, ThedaCare digital ecosystem, CRM, market research and the BMC analytics dashboard.This role will work collaboratively across BMC and the entire system to champion the ThedaCare brand by elevating the consumer voice, driving growth for priority marketing initiatives and ensuring an optimal digital consumer experience.
Job Description:
Key Accountabilities
Strategically lead the planning and execution of robust omnichannel marketing strategies to promote service lines, drive revenue growth, and achieve identified objectives and targets.Lead development, implementation, and adoption of marketing technology platforms and solutions in support of marketing initiatives including web, CRM, marketing automation, and search. Advance digital marketing technologies and platforms by defining scope and recommending approaches for application and integration. Oversee strategy and technical requirements of ThedaCare digital stack for optimal presentation and performance.Manage multiple complex projects, ensuring timely delivery and alignment with strategic objectives and budgetary constraints. Champion contemporary data-driven marketing strategies including CRM, e-mail campaigns, search, digital media and optimization, to achieve objectives.Collaborate with service line leaders and executives as a BMC business partner to align BMC strategies with organizational/business goals, ensuring seamless execution and maximum impact.Foster a culture of excellence for marketing and marketing technology team members, encouraging innovation, strategic thinking, and a focus on outcomes through leadership and mentorship.Optimize operations of marketing and marketing technology to ensure efficiency, effectiveness, and ROI on marketing investments including establishing metrics and reporting, budget planning and tracking and process development and integration.Build and maintain strong relationships with partners, agencies, and vendors to support strategic BMC initiatives.Qualifications
10 years of progressive experience in marketing and digital strategy management with a demonstrated track record of success; proficien with digital platforms and toolsets; experienced leadership in the health industry required.Bachelor's degree required; master's degree preferred.Demonstrated ability to work across functions within and outside of marketing to build relationships and drive results.Strategic thinker with excellent analytic, planning, marketing, digital and communications skills and with a proven bias towards action experience in creating marketing initiatives, authentic storytelling, and leading successful integrated marketing and communications campaigns for a large, complex organization.High level of leadership skills to assist in the alignment of the organization to a disciplined, strategic marketing approach. Development of a team to support, develop, and implement marketing strategy in a team-based environment.Successful candidates should have demonstrated experience leveraging both the art and science of marketing to achieve positive business outcomes.Ability to engage with and counsel senior leaders, physicians, and other health system staff in marketing activities and provide leadership to marketing, communications, and cross-functional team members to achieve objectives.Excellent verbal and written communication skills, including proficiencies in digital and social communications.Highly organized, with a strong ability to manage multiple projects in a fast-paced environment.Physical Demands
Ability to move freely (standing, stooping, walking, bending, pushing and pulling) and lift up to a maximum of twenty-five (25) pounds without assistanceJob classification is not exposed to blood borne pathogens (blood or bodily fluids) while performing job dutiesWork Environment
Normally works in climate controlled office environmentFrequent sitting with movement throughout office spaceUse of computers throughout work dayFrequent use of keyboard with repetitive motion of hands, wrist and fingers
Scheduled Weekly Hours:40
Scheduled FTE:1
Location:ThedaCare Corporate Office - Neenah,Wisconsin Overtime Exempt:Yes
Living A Life Inspired!
Our new vision at ThedaCare is bold, ambitious, and ignited by a shared passion to provide outstanding care. We are inspired to reinvent health care by becoming a proactive partner in health, enriching the lives of all and creating value in everything we do. Each of us are called to take action in delivering higher standards of care, lower costs and a healthier future for our patients, our families, our communities and our world.
At ThedaCare, our team members are empowered to be the catalyst of change through our values of compassion, excellence, leadership, innovation, and agility. A career means much more than excellent compensation and benefits. Our team members are supported by continued opportunities for learning and development, accessible and transparent leadership, and a commitment to work/life balance. If you're interested in joining a health care system that is changing the face of care and well-being in our community, we encourage you to explore a future with ThedaCare.
Benefits, with a whole-person approach to wellness -Lifestyle Engagement
e.g. health coaches, relaxation rooms, health focused apps (Wonder, Ripple), mental health support
Access & Affordability
e.g. minimal or zero copays, team member cost sharing premiums, daycare
About ThedaCare!
Summary :The Director of Marketing & Marketing Technology in the North Region, of Froedert ThedaCare Health, is a strategic leader within the Brand Marketing Communication (BMC) team, tasked with spearheading the development, execution and adoption of comprehensive marketing and marketing technology strategies to enhance legacy ThedaCare's position in the health care market and support the organization's overall growth goals.The Director leads service line marketing, marketing technology solutions and oversees BMC analytics. They will manage functions including: growth marketing, ThedaCare website, ThedaCare digital ecosystem, CRM, market research and the BMC analytics dashboard.This role will work collaboratively across BMC and the entire system to champion the ThedaCare brand by elevating the consumer voice, driving growth for priority marketing initiatives and ensuring an optimal digital consumer experience.
Job Description:
Key Accountabilities
Strategically lead the planning and execution of robust omnichannel marketing strategies to promote service lines, drive revenue growth, and achieve identified objectives and targets.Lead development, implementation, and adoption of marketing technology platforms and solutions in support of marketing initiatives including web, CRM, marketing automation, and search. Advance digital marketing technologies and platforms by defining scope and recommending approaches for application and integration. Oversee strategy and technical requirements of ThedaCare digital stack for optimal presentation and performance.Manage multiple complex projects, ensuring timely delivery and alignment with strategic objectives and budgetary constraints. Champion contemporary data-driven marketing strategies including CRM, e-mail campaigns, search, digital media and optimization, to achieve objectives.Collaborate with service line leaders and executives as a BMC business partner to align BMC strategies with organizational/business goals, ensuring seamless execution and maximum impact.Foster a culture of excellence for marketing and marketing technology team members, encouraging innovation, strategic thinking, and a focus on outcomes through leadership and mentorship.Optimize operations of marketing and marketing technology to ensure efficiency, effectiveness, and ROI on marketing investments including establishing metrics and reporting, budget planning and tracking and process development and integration.Build and maintain strong relationships with partners, agencies, and vendors to support strategic BMC initiatives.Qualifications
10 years of progressive experience in marketing and digital strategy management with a demonstrated track record of success; proficien with digital platforms and toolsets; experienced leadership in the health industry required.Bachelor's degree required; master's degree preferred.Demonstrated ability to work across functions within and outside of marketing to build relationships and drive results.Strategic thinker with excellent analytic, planning, marketing, digital and communications skills and with a proven bias towards action experience in creating marketing initiatives, authentic storytelling, and leading successful integrated marketing and communications campaigns for a large, complex organization.High level of leadership skills to assist in the alignment of the organization to a disciplined, strategic marketing approach. Development of a team to support, develop, and implement marketing strategy in a team-based environment.Successful candidates should have demonstrated experience leveraging both the art and science of marketing to achieve positive business outcomes.Ability to engage with and counsel senior leaders, physicians, and other health system staff in marketing activities and provide leadership to marketing, communications, and cross-functional team members to achieve objectives.Excellent verbal and written communication skills, including proficiencies in digital and social communications.Highly organized, with a strong ability to manage multiple projects in a fast-paced environment.Physical Demands
Ability to move freely (standing, stooping, walking, bending, pushing and pulling) and lift up to a maximum of twenty-five (25) pounds without assistanceJob classification is not exposed to blood borne pathogens (blood or bodily fluids) while performing job dutiesWork Environment
Normally works in climate controlled office environmentFrequent sitting with movement throughout office spaceUse of computers throughout work dayFrequent use of keyboard with repetitive motion of hands, wrist and fingers
Scheduled Weekly Hours:40
Scheduled FTE:1
Location:ThedaCare Corporate Office - Neenah,Wisconsin Overtime Exempt:Yes