Constellation Brands
Brand Manager for Schrader, Double Diamond, To Kalon Vineyard Company
Constellation Brands, San Francisco, California, United States, 94199
Job DescriptionBrand Manager for: Schrader, Double Diamond, To Kalon Vineyard CompanyPosition SummaryReporting to and together with the Brand Director, the Brand Manager has a General Management approach and broad range of responsibilities that will assist in delivering specified business targets (volume, profit, share) through the development and execution of all brand strategies and plans across Price, Promotion, Packaging & Product. These include brand plan development and execution, business budgeting and financial administration, cross-functional leadership and project management, innovation strategy, and developing and executing trade materials for US Wholesale & International sales teams. Additionally, the Brand Manager works to deliver significant growth across DTC channels by partnering across the organization to develop profitable DTC offerings and effective cross channel marketing programs to promote them. This person will have excellent communication skills and ability to manage relationships with various stakeholders throughout the organization. This person will also have a clear and compelling creative vision for how to bring our brands to life visually and experientially. This person will be highly motivated to create a compelling experiences and programs for our members that also meet the Brands financial objectives. This person should feel at home working on site, interfacing with Members, Wine Educators, and other business partners, balancing interpersonal interaction, creative ideation, and operational execution. This person will be consumer-obsessed and be passionate about delivering the best experience possible for our members. This role will be supported by an associate Brand Manager and Concierge as Direct Reports.
Role & Responsibilities:Responsible for development and execution of strategic and annual marketing plans which address all aspects of the marketing mix.Shared responsibility for the delivery of volume, share and profit objectives consistent with overall brand strategy, with P&L accountability for bottom line profitability.Build premium consumer / trade equity for the brand through the design and execution of consumer and trade strategies including pricing, packaging, innovation, promotion, public relations, advertising/digital marketing, and special events, rooted in analytical and consumer insights.Develop and execute insights based strategic innovation plans to position the business for both short and long-term success.Perform on-going business and competitive analyses and provide findings and recommendations for corrective action where appropriate to Senior Management.Manage brand projects, overall budget allocation, and prepare and present branded presentations to both internal and external audiences.Manage all outside agency initiatives in support of the brand’s business objectives to include promotion agency, media buying and advertising agencies, if applicable.Direct the creation of beautiful and compelling creative assets including photography, video, printed collateral, packaging, and across the brand’s digital presence (web, email, social).Work with sales leadership, key on and off premise strategic accounts, internal field sales, and distributor personnel, to develop marketing programs and identify opportunities to expand the business.Liase with international teams as global brand owners to insure consistency of brand strategy and execution globally.Manage multi-year brand S&OP forecast with Operations team, including at-risk inventory review.Multi-functional leadership: Drive stewardship of 360 programs and nurture collaborative working relationships—including leadership of monthly / quarterly cross-functional team meetings.Visit key markets in support of market blitzes, new product launches, surveys, etc. and report brand and competitive findings as well as any market driven recommendations to Senior Management.Visit key markets throughout the year to host tastings and events for members that generate sales while building and strengthening relationships.Successfully communicate and work with a large number of key internal groups across the organization on a regular basis, including Public Relations, Finance, Operations and Production team (vineyard management, winemaking, bottling, packaging technology, production, transportation etc.).Retains and increases lifetime value of existing club members through engagement, consistent follow-up, and outstanding customer service to drive revenue, acquisition, and retention.Communicate on a regular basis with the Brand Director and General Manager, Luxury & Icon Wines, ensuring strategy and projects are on track, gaining support and guidance.Key Foundational Business & Leadership SkillsThought Leader
- Demonstrating industry and content expertise with the ability to pioneer new ideas, efficiently and effectively solve problems, and influence others while being open to collaboration.Intense Drive -
Leading with passion, enthusiasm, and a sense of urgency that influences others to follow suit, with self-motivation to achieve goals and challenge the status quo.Constantly Innovating -
Developing and encouraging creative ideas that challenge common thinking and help CBI gain a competitive advantage while being open and agile to adapt, change, and try new things to promote growth, learning, and improvement.Personal Leadership
- Exhibiting excellent interpersonal skills, charisma, and self-confidence to make an impact on teams, coaching and motivating others, tackling new problems, and advocating strongly for integrity and sensitivity.Results Oriented -
Having a GM mindset that focuses on taking decisive action to get things done while finding optimal balance between quality and protecting the bottom-line.
Experience SetsExperience with luxury productsStrong analytical skills with a proven track record utilizing trend analysis, syndicated and customized research and other sources to turn data and information into actionable insights.Strong leadership with track record of others seeking out his / her involvement and leadership for projects.Strong financial acumen and P&L understanding.Strong writing, presentation, and verbal communication skills; demonstrates ability to influence and communicate/sell the strategies and plans at all levels of the organization.Must be able to interact successfully with Senior Management, field personnel, agencies, and cross functional teams, fostering open, honest and direct communication.Ability to evaluate and direct creative work in the context of brand strategy.Experience managing complex project list, priorities and budgets and track record of project management with a focus on driving for results.Demonstrated ability to manage expectations of supervisor, other functional groups and agency partners.Minimum QualificationsBachelor’s Degree in related field required; Master’s Degree preferred.A minimum of 3+ years of Beverage Alcohol industry experience in marketing role, preferred experience with high end, ultra-luxury brands.Strong overall wine knowledge, Court of Master Sommelier Introductory / Certified or WSET certifications or equivalent experience-derived education preferredSolid understanding of the three-tier distribution system preferred.Experience in identifying key consumer insights, refining brand positioning and developing brand strategies.Experience in developing and managing brand plan to successful execution.Strong results orientation, with a track record of financial accountability.Strong financial acumen, analytical / problem-solving skills and bottom-line P&L management.Experience managing people, with the ability to provide coaching and guidance to further develop employees’ skills and promote job satisfaction.Excellent communication skills; articulate, influential, and strong public speaking and writing skills, effective interpersonal skills.Strong team player and collaborator.Experience managing external agencies.Excellent organizational skills, ability to prioritize, and strong project management skills.Proficient PC skills (Windows, Word, Excel, PowerPoint), syndicated database experience (IRI or Nielsen), custom database experience.Ability to travel; 20-15% of the time for market visits that include working with our sales team and interfacing with members, hosting dinners and tastings.
Preferred QualificationsExperience working with top-tier luxury wine or CPG brandsStrong Wine Knowledge, CMS or WSET certificationsPassion for the wine & spirits industry, and luxury branding.Hospitality and/or customer service experience
Physical Requirements/OtherAble to lift 40lbs on a regular basisWork in a normal office environment. Sit at a workstation for up to 2-hour intervals. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Must be flexible in work style and schedule: travel up to 30%, the wine industry is a hospitality-oriented industry, so availability to work weekends and evenings on occasion as required.Must have valid U.S. passport.LocationNapa, California
Additional LocationsField Office - CA - San Francisco/San Mateo/Santa Clara/Marin
Job TypeFull time
Job AreaMarketing
The salary range for this role is:$108,600.00 - $176,100.00
This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.Equal OpportunityConstellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).Not sure you meet all qualifications? Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.
Role & Responsibilities:Responsible for development and execution of strategic and annual marketing plans which address all aspects of the marketing mix.Shared responsibility for the delivery of volume, share and profit objectives consistent with overall brand strategy, with P&L accountability for bottom line profitability.Build premium consumer / trade equity for the brand through the design and execution of consumer and trade strategies including pricing, packaging, innovation, promotion, public relations, advertising/digital marketing, and special events, rooted in analytical and consumer insights.Develop and execute insights based strategic innovation plans to position the business for both short and long-term success.Perform on-going business and competitive analyses and provide findings and recommendations for corrective action where appropriate to Senior Management.Manage brand projects, overall budget allocation, and prepare and present branded presentations to both internal and external audiences.Manage all outside agency initiatives in support of the brand’s business objectives to include promotion agency, media buying and advertising agencies, if applicable.Direct the creation of beautiful and compelling creative assets including photography, video, printed collateral, packaging, and across the brand’s digital presence (web, email, social).Work with sales leadership, key on and off premise strategic accounts, internal field sales, and distributor personnel, to develop marketing programs and identify opportunities to expand the business.Liase with international teams as global brand owners to insure consistency of brand strategy and execution globally.Manage multi-year brand S&OP forecast with Operations team, including at-risk inventory review.Multi-functional leadership: Drive stewardship of 360 programs and nurture collaborative working relationships—including leadership of monthly / quarterly cross-functional team meetings.Visit key markets in support of market blitzes, new product launches, surveys, etc. and report brand and competitive findings as well as any market driven recommendations to Senior Management.Visit key markets throughout the year to host tastings and events for members that generate sales while building and strengthening relationships.Successfully communicate and work with a large number of key internal groups across the organization on a regular basis, including Public Relations, Finance, Operations and Production team (vineyard management, winemaking, bottling, packaging technology, production, transportation etc.).Retains and increases lifetime value of existing club members through engagement, consistent follow-up, and outstanding customer service to drive revenue, acquisition, and retention.Communicate on a regular basis with the Brand Director and General Manager, Luxury & Icon Wines, ensuring strategy and projects are on track, gaining support and guidance.Key Foundational Business & Leadership SkillsThought Leader
- Demonstrating industry and content expertise with the ability to pioneer new ideas, efficiently and effectively solve problems, and influence others while being open to collaboration.Intense Drive -
Leading with passion, enthusiasm, and a sense of urgency that influences others to follow suit, with self-motivation to achieve goals and challenge the status quo.Constantly Innovating -
Developing and encouraging creative ideas that challenge common thinking and help CBI gain a competitive advantage while being open and agile to adapt, change, and try new things to promote growth, learning, and improvement.Personal Leadership
- Exhibiting excellent interpersonal skills, charisma, and self-confidence to make an impact on teams, coaching and motivating others, tackling new problems, and advocating strongly for integrity and sensitivity.Results Oriented -
Having a GM mindset that focuses on taking decisive action to get things done while finding optimal balance between quality and protecting the bottom-line.
Experience SetsExperience with luxury productsStrong analytical skills with a proven track record utilizing trend analysis, syndicated and customized research and other sources to turn data and information into actionable insights.Strong leadership with track record of others seeking out his / her involvement and leadership for projects.Strong financial acumen and P&L understanding.Strong writing, presentation, and verbal communication skills; demonstrates ability to influence and communicate/sell the strategies and plans at all levels of the organization.Must be able to interact successfully with Senior Management, field personnel, agencies, and cross functional teams, fostering open, honest and direct communication.Ability to evaluate and direct creative work in the context of brand strategy.Experience managing complex project list, priorities and budgets and track record of project management with a focus on driving for results.Demonstrated ability to manage expectations of supervisor, other functional groups and agency partners.Minimum QualificationsBachelor’s Degree in related field required; Master’s Degree preferred.A minimum of 3+ years of Beverage Alcohol industry experience in marketing role, preferred experience with high end, ultra-luxury brands.Strong overall wine knowledge, Court of Master Sommelier Introductory / Certified or WSET certifications or equivalent experience-derived education preferredSolid understanding of the three-tier distribution system preferred.Experience in identifying key consumer insights, refining brand positioning and developing brand strategies.Experience in developing and managing brand plan to successful execution.Strong results orientation, with a track record of financial accountability.Strong financial acumen, analytical / problem-solving skills and bottom-line P&L management.Experience managing people, with the ability to provide coaching and guidance to further develop employees’ skills and promote job satisfaction.Excellent communication skills; articulate, influential, and strong public speaking and writing skills, effective interpersonal skills.Strong team player and collaborator.Experience managing external agencies.Excellent organizational skills, ability to prioritize, and strong project management skills.Proficient PC skills (Windows, Word, Excel, PowerPoint), syndicated database experience (IRI or Nielsen), custom database experience.Ability to travel; 20-15% of the time for market visits that include working with our sales team and interfacing with members, hosting dinners and tastings.
Preferred QualificationsExperience working with top-tier luxury wine or CPG brandsStrong Wine Knowledge, CMS or WSET certificationsPassion for the wine & spirits industry, and luxury branding.Hospitality and/or customer service experience
Physical Requirements/OtherAble to lift 40lbs on a regular basisWork in a normal office environment. Sit at a workstation for up to 2-hour intervals. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Must be flexible in work style and schedule: travel up to 30%, the wine industry is a hospitality-oriented industry, so availability to work weekends and evenings on occasion as required.Must have valid U.S. passport.LocationNapa, California
Additional LocationsField Office - CA - San Francisco/San Mateo/Santa Clara/Marin
Job TypeFull time
Job AreaMarketing
The salary range for this role is:$108,600.00 - $176,100.00
This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.Equal OpportunityConstellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).Not sure you meet all qualifications? Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.