Authentica Solutions, LLC
Vice President Marketing
Authentica Solutions, LLC, Atlanta, Georgia, United States, 30383
Vice President MarketingAbout Authentica Solutions
Authentica Solutions is a mission-driven company focused on the global education space, delivering the highest quality intelligence that empowers our customers and partners to improve learning outcomes. We seek to live out our key values: Live Nobly, Do Right, Have Grit, Be Intentional, and Embrace Joy every day.
Authentica Solutions is a leading provider of intelligence management, data integration, and the EduLake, a Modern Data Estate, for the Education sector. Founded by Russell Long and Gene Garcia, Authentica Solutions has a proven track record of innovation and impact across the global education landscape. Our flagship product, Authentica seed, empowers institutions to unlock the full potential of their data through exceptional integration, automated quality improvement, AI, and top-tier data management.
We are seeking a dynamic, energetic, and passion-driven Vice President of Marketing (VP Marketing) to lead our marketing efforts. This role is perfect for someone enthusiastic about education and technology and eager to make a meaningful impact on the learning ecosystem.
Key Responsibilities:
Thrive on the Impossible:
Challenge the norm and set a new path.
Create new experiences and elevate loyalty to the brand.
Find new paths by challenging the way things have always been.
Strategic Leadership:
Develop and execute a comprehensive marketing strategy aligned with business objectives.
Lead and inspire the marketing team to achieve ambitious goals.
Identify and evaluate new market opportunities.
Launch multiple products under a unified brand.
Brand Management:
Define and maintain a strong brand identity.
Ensure brand consistency across all marketing channels.
Enhance brand recognition and loyalty.
Digital Marketing & Analytics:
Oversee digital marketing campaigns including SEO, PPC, social media, and email marketing.
Utilize data-driven insights to optimize marketing strategies.
Monitor key performance indicators (KPIs) and provide regular reports.
Content & Communications:
Develop a content strategy that engages and informs our audience.
Manage public relations efforts to enhance reputation.
Oversee internal and external communications for clear messaging.
Customer Engagement & Advocacy:
Foster strong relationships with existing customers.
Develop customer success stories and case studies.
Implement customer feedback mechanisms for continuous improvement.
Event Planning & Management:
Plan and execute successful events.
Identify and leverage opportunities for sponsorships.
Engage with attendees and gather leads.
Team Development:
Build and mentor a high-performing marketing team.
Foster a culture of innovation and collaboration.
Provide professional development opportunities.
About You:
Growth mindset and insatiably curious.
Desire to guide the team through marketing acceleration.
Belief in team success for individual success.
Keen interest in the educational sector and technology.
Proven experience with digital marketing tools.
Excellent written and verbal communication skills.
Ability to manage multiple projects in a fast-paced environment.
Passionate about education and technology.
Required Skills and Experience:
Must Have:
15+ years of experience in marketing education solutions.
Deep experience and/or Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
Extensive experience in the EdTech sector.
Strong understanding of the education market.
Exceptional strategic thinking and analytical skills.
Nice to Have:
Experience in marketing to international markets.
Familiarity with cloud-based solutions.
Experience with advanced data analytics tools.
Strong public speaking and presentation skills.
Join Authentica Solutions and be part of a dynamic team that's shaping the future of education through data-driven insights. If you are passionate about solving complex problems and making a positive impact on education, we encourage you to apply!
#J-18808-Ljbffr
Authentica Solutions is a mission-driven company focused on the global education space, delivering the highest quality intelligence that empowers our customers and partners to improve learning outcomes. We seek to live out our key values: Live Nobly, Do Right, Have Grit, Be Intentional, and Embrace Joy every day.
Authentica Solutions is a leading provider of intelligence management, data integration, and the EduLake, a Modern Data Estate, for the Education sector. Founded by Russell Long and Gene Garcia, Authentica Solutions has a proven track record of innovation and impact across the global education landscape. Our flagship product, Authentica seed, empowers institutions to unlock the full potential of their data through exceptional integration, automated quality improvement, AI, and top-tier data management.
We are seeking a dynamic, energetic, and passion-driven Vice President of Marketing (VP Marketing) to lead our marketing efforts. This role is perfect for someone enthusiastic about education and technology and eager to make a meaningful impact on the learning ecosystem.
Key Responsibilities:
Thrive on the Impossible:
Challenge the norm and set a new path.
Create new experiences and elevate loyalty to the brand.
Find new paths by challenging the way things have always been.
Strategic Leadership:
Develop and execute a comprehensive marketing strategy aligned with business objectives.
Lead and inspire the marketing team to achieve ambitious goals.
Identify and evaluate new market opportunities.
Launch multiple products under a unified brand.
Brand Management:
Define and maintain a strong brand identity.
Ensure brand consistency across all marketing channels.
Enhance brand recognition and loyalty.
Digital Marketing & Analytics:
Oversee digital marketing campaigns including SEO, PPC, social media, and email marketing.
Utilize data-driven insights to optimize marketing strategies.
Monitor key performance indicators (KPIs) and provide regular reports.
Content & Communications:
Develop a content strategy that engages and informs our audience.
Manage public relations efforts to enhance reputation.
Oversee internal and external communications for clear messaging.
Customer Engagement & Advocacy:
Foster strong relationships with existing customers.
Develop customer success stories and case studies.
Implement customer feedback mechanisms for continuous improvement.
Event Planning & Management:
Plan and execute successful events.
Identify and leverage opportunities for sponsorships.
Engage with attendees and gather leads.
Team Development:
Build and mentor a high-performing marketing team.
Foster a culture of innovation and collaboration.
Provide professional development opportunities.
About You:
Growth mindset and insatiably curious.
Desire to guide the team through marketing acceleration.
Belief in team success for individual success.
Keen interest in the educational sector and technology.
Proven experience with digital marketing tools.
Excellent written and verbal communication skills.
Ability to manage multiple projects in a fast-paced environment.
Passionate about education and technology.
Required Skills and Experience:
Must Have:
15+ years of experience in marketing education solutions.
Deep experience and/or Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
Extensive experience in the EdTech sector.
Strong understanding of the education market.
Exceptional strategic thinking and analytical skills.
Nice to Have:
Experience in marketing to international markets.
Familiarity with cloud-based solutions.
Experience with advanced data analytics tools.
Strong public speaking and presentation skills.
Join Authentica Solutions and be part of a dynamic team that's shaping the future of education through data-driven insights. If you are passionate about solving complex problems and making a positive impact on education, we encourage you to apply!
#J-18808-Ljbffr