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American Association of Collegiate Registrars and Admissions Officers

Director, Strategic Enrollment Marketing & Communications

American Association of Collegiate Registrars and Admissions Officers, Gainesville, Florida, us, 32635


Director, Strategic Enrollment Marketing & Communications

Job No:

532886

Work Type:

Staff Full-Time

Location:

Main Campus (Gainesville, FL)

Categories:

Communications/Public Relations/Marketing, Executive/Director/Management

Department:

03010300 – EM-ADMIN PUBLICATIONS/COMMUNIC

Job Description:

Lead the Way at UF, Join Our Division of Enrollment Management’s Strategic Leadership Team!

The University of Florida is accepting inquiries, nominations, and applications for the Director, Strategic Enrollment Marketing and Communications position. This role requires a passionate, creative leader and skilled communicator driven by developing marketing and communications that bolster recruitment, enrollment, and retention of first-time students in Higher Education.

The ideal candidate will excel in building relationships, understanding campus partners’ needs, and demonstrating expertise in enrollment marketing in the current landscape of higher education. The Director will be responsible for creating and implementing a vision and strategy to promote the comprehensive student experience that results in optimum enrollment outcomes.

Key Functions and Responsibilities Include:

Works closely with the Associate Vice President and other leaders within the Division of Enrollment Management.

Supports the Vice President in developing and executing communication strategies and managing media relations.

Provides leadership in the planning, development, and execution of strategic marketing communications efforts aimed at prospective students and their families.

Creates Strategic Marketing Messaging and Campaigns for Student Enrollment Lifecycle.

Establishes metrics for success in an integrated strategic communications and marketing action plan.

Develops KPIs and benchmarks to evaluate the performance of enrollment marketing and communications efforts.

Directs a team of 6+ high-performance communications and creative professionals.

Fosters a creative and productive environment by coaching team members and promoting accountability.

Minimum Requirements:

Master’s degree in an appropriate area and six years of relevant experience; or a bachelor’s degree in an appropriate area and eight years of relevant experience.

Expected Salary:

Base Salary: 130,000 – 140,000

The University of Florida offers a competitive salary commensurate with similar positions and includes a full benefits package.

Special Instructions to Applicants:

Candidates must apply online. Review of applications will begin immediately and continue until a competitive candidate pool is established. For full consideration, applications must be submitted by Sunday, October 6, 2024.

The University of Florida is an Equal Opportunity Employer.

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