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Publicis Health Media

Director, Point of Care Philadelphia, PA

Publicis Health Media, Phila, Pennsylvania, United States, 19117


The Point of Care team is responsible for development and ownership of the Point of care strategy and activation.Position SummaryThe Director, Point of Care, leads the Point of Care team’s marketplace efforts by providing functional management and leadership to a team of Point of Care Associate Directors & Supervisors. They own the Point of Care media plan story, ensure the quality of work output, contribute to new POC solutions, manage and train direct reports, and adapt to the ever-changing needs of the marketplace.The goal for this role is to support client Point of Care marketplace initiatives and help develop and maintain PHM Point of Care partnerships.Job Description

KnowledgeExpert understanding of how the agency works and how jobs flow throughoutExpert understanding of client’s business and goalsStrong understanding of how client business objectives translate into Point of Care marketplace strategiesExpert understanding of the overall Point of Care marketplace and partner landscapeStrong understanding of Point of Care partnership opportunities, deals, and termsStrong understanding of agency Terms + Conditions and Point of Care partner contracting processDay-to-DayResponsible for Point of Care channel investment strategyOwns POC tactical recommendations including business rules for office selection and cross-franchise strategyEscalation point for monthly & quarterly validation and verification of each partner; confirmation of delivery by officeAccountable for daily execution of Point of Care team tasksEnsures best practices in Point of Care processes and efficiencies are implemented and operationalAccountable for POC marketplace 101s and education daysDrives POVs on new investment offerings, processes, and technologiesResponsible for assignment and execution of ad hoc projectsInternal + External RelationshipsResponsible for developing talent, delegating appropriately, and ensuring teams are working smoothlyAccountable for managing and prioritizing team assignmentsProvides clear, regular communication regarding client and project goals, prioritization, and measures of success to all key stakeholdersFosters a positive work environmentProvides expertise and shares knowledge with junior team membersDelivers constructive, actionable feedback to the teamContinues to develop working relationships with client contacts as necessaryStrong relationships with Point of Care media partners and serves as a point of escalation for partners and the Point of Care teamCollaborates internally with leadership across capabilities and teamsStrong relationships with key Groupe teams, PMX, APEXContributes to new business efforts as neededQualifications

Exhibits professionalism, integrity, self-awareness, and an attitude of continuous improvementAbility to multi-task, manage one’s time, and demonstrate personal organization to meet deadlinesProven ability to lead people and projectsAble to deal with ambiguous and challenging situationsStrong written and verbal communication skillsPower-user of business IT software: MS Excel, Word, PowerPointLiteracy of business intelligence software such as SQL, MicroStrategy, Datorama, etc. and an understanding of data manipulationAdherence to agency procedures (on-time and accurate time sheets, performance conversations)7-10 years of industry experience, preferably within media planning and/or buying for Point of Care, Out of Home, or HCP

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