Electrolit
Large Format Trade Marketing Specialist
Electrolit, Houston, Texas, United States, 77246
OverviewCAB Enterprises, Inc ('CAB Enterprises,' or the 'Company') is the exclusive sales and customer service Company representing Electrolit in North America and Europe. The primary objective of CAB Enterprises is to lead the growth of Electrolit sales in the United States.Location:
Houston, TX - onsite (hybrid)Position SummaryAt CAB Enterprises, Inc., we are searching for a dynamic and collaborative individual to bring our marketing campaigns to life through multifaceted POS, merchandising, and retail media plans in the trade marketing space with a focus on large format customers, including grocery, mass & club retailers. The ideal Large Format Trade Marketing Specialist will have a minimum of four years of experience developing retail programs and product information management. They will be responsible for providing support with fundamental tasks involved in the campaign planning process, from ideation to execution at the retailer or channel level.Principal DutiesSupport the development of channel specific point of sale for large format customersDevelop trade presentations and reporting on trade activation performance for key stakeholdersManage the day-to-day alignment of the brands PIM and other digital shelf assetsLead the development of Electrolit's visibility strategy for all assigned customersManage the national warm and cold equipment deployment strategy, and in-store retail media plans for targeted retailersPrepare marketing strategies and support implementing programs for the Electrolit brandResearch customer preferences and evaluate product performance to develop effective product and brand position and strategiesPartner with sales to ensure that customer targets and product messaging are effectiveActively engage with field sales, distributors and agenciesProvide leadership in the execution of marketing strategy at the retailer and channel levelDevelop metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programsCollaborate with stakeholders to distribute effective marketing materials that reflect Electrolit's brand and product identity in the Large Format channelPerform other duties and responsibilities as assignedSkills and AbilitiesStrong communication, planning, and project management skillsExcellent interpersonal skillsAbility to manage multiple relationships in a business environmentAbility to provide input and execute a comprehensive marketing planStrong negotiation and vendor management skillsHighly collaborative personality, always in search of the best solutions to create win-win situationsSelf-starter but able to take direction, ability to work both independently and as a team playerQualificationsBachelor's degree in Business, Marketing, or other related fieldAt least four (4) years of Trade Marketing experience in CPG industryBeverage industry experience is a plus!Experience leading retailer specific trade marketing programsStrong understanding and knowledge of the retail landscapeExperience managing digital shelf and product information management platformsStrong knowledge of consumer metricsAdvanced Microsoft Office Skills; PowerPoint and ExcelOther RequirementsAble and willing to travel (Travel up to 25%)Must be able to lift 25 pounds at timesMust be legally authorized to work in the USAThe above statements reflect the general details necessary to describe the principal functions of the occupation and shall not be construed as a detailed description of all the work requirements that may be inherited in the occupation.Cab Enterprises Inc. is committed to maintaining a work environment that promotes diversity and is free of discrimination. Except where prohibited by state law, all offers of employment might be subject of passing a drug test. We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
#J-18808-Ljbffr
Houston, TX - onsite (hybrid)Position SummaryAt CAB Enterprises, Inc., we are searching for a dynamic and collaborative individual to bring our marketing campaigns to life through multifaceted POS, merchandising, and retail media plans in the trade marketing space with a focus on large format customers, including grocery, mass & club retailers. The ideal Large Format Trade Marketing Specialist will have a minimum of four years of experience developing retail programs and product information management. They will be responsible for providing support with fundamental tasks involved in the campaign planning process, from ideation to execution at the retailer or channel level.Principal DutiesSupport the development of channel specific point of sale for large format customersDevelop trade presentations and reporting on trade activation performance for key stakeholdersManage the day-to-day alignment of the brands PIM and other digital shelf assetsLead the development of Electrolit's visibility strategy for all assigned customersManage the national warm and cold equipment deployment strategy, and in-store retail media plans for targeted retailersPrepare marketing strategies and support implementing programs for the Electrolit brandResearch customer preferences and evaluate product performance to develop effective product and brand position and strategiesPartner with sales to ensure that customer targets and product messaging are effectiveActively engage with field sales, distributors and agenciesProvide leadership in the execution of marketing strategy at the retailer and channel levelDevelop metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programsCollaborate with stakeholders to distribute effective marketing materials that reflect Electrolit's brand and product identity in the Large Format channelPerform other duties and responsibilities as assignedSkills and AbilitiesStrong communication, planning, and project management skillsExcellent interpersonal skillsAbility to manage multiple relationships in a business environmentAbility to provide input and execute a comprehensive marketing planStrong negotiation and vendor management skillsHighly collaborative personality, always in search of the best solutions to create win-win situationsSelf-starter but able to take direction, ability to work both independently and as a team playerQualificationsBachelor's degree in Business, Marketing, or other related fieldAt least four (4) years of Trade Marketing experience in CPG industryBeverage industry experience is a plus!Experience leading retailer specific trade marketing programsStrong understanding and knowledge of the retail landscapeExperience managing digital shelf and product information management platformsStrong knowledge of consumer metricsAdvanced Microsoft Office Skills; PowerPoint and ExcelOther RequirementsAble and willing to travel (Travel up to 25%)Must be able to lift 25 pounds at timesMust be legally authorized to work in the USAThe above statements reflect the general details necessary to describe the principal functions of the occupation and shall not be construed as a detailed description of all the work requirements that may be inherited in the occupation.Cab Enterprises Inc. is committed to maintaining a work environment that promotes diversity and is free of discrimination. Except where prohibited by state law, all offers of employment might be subject of passing a drug test. We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
#J-18808-Ljbffr