Assistant Director of Marketing and Communications

South Dakota State University (SDSU) is seeking a dynamic and innovative Assistant Marketing and Social Media Coordinator to join our University Marketing and Communications team. This role is essential in driving the university’s marketing initiatives and enhancing our digital presence. The Assistant Marketing and Social Media Coordinator will work closely with the Director of University Marketing and Communications. This role involves developing and managing social media assets, supporting university marketing initiatives, and providing digital strategy and marketing support. The successful candidate will be part of the University Marketing and Communications leadership team, playing a critical role in promoting SDSU's brand and increasing its visibility. This position is located in Brookings, South Dakota and is a 12-month, full-time, benefits-eligible position.KEY RESPONSIBILITIES:Leadership & Collaboration:Lead and collaborate on marketing campaigns with external marketing firms and third-party vendors.Support internal marketing campaigns for the university’s colleges and departments by identifying target audiences and utilizing appropriate channels.Digital & Social Media Strategy:Develop and manage content strategies for the university’s website (sdstate.edu) and social media channels.Collaborate with cross-functional teams to create and guide creative development for print, digital, and video assets.Provide resources and training to university social media managers.Content Management:Create and manage content for Rabbit Food, the university’s digital newsletter and blog for prospective students.Maintain an editorial calendar in collaboration with the Office of Admissions.Performance Analysis:Track and analyze the success of marketing campaigns and social media engagement.Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.Evaluate and recommend marketing strategies based on new and evolving technologies.Supervision:Supervise and oversee the Assistant Coordinator for Digital Media and the Digital Content Creator positions.MINIMUM QUALIFICATIONS:Bachelor’s degree in Marketing, Advertising, Communications, or a related field completed by start date;Minimum 5 years of relevant experience working as part of a marketing and communications team;Experience developing and implementing targeted, strategic marketing plans and campaigns that are creative and metrics driven;Experience with multiple social media platforms and managing comprehensive social media campaigns that produce positive results;Proficiency with social media platforms;Proficiency with Microsoft Office suite, including word processing and basic knowledge of spreadsheets;Knowledge of HTML and experience with popular content management systems;Experience researching and accessing information online;Branding and marketing campaign familiarity;Excellent copy writing and editing skills; andValid driver’s license or ability to obtain within 30 days of hire.PREFERRED QUALIFICATIONS:Master’s degree in related field.Experience working with marketing agencies.Experience supervising employees.APPLICATION DEADLINE:Position is open until filled with full consideration given to applications received by August 2, 2024.APPLICATION PROCESS:SDSU accepts applications through an on-line employment site. To apply, visit: https://yourfuture.sdbor.edu, search by the position title, view the job announcement, and click on “apply for this job.” This system will guide you through the electronic application form. This employment site will also require the attachment of a cover letter, which should specifically address how the candidate meets the qualifications as outlined in the advertisement, resume, and a reference page with the contact information for three professional references. Email applications will not be accepted.Job Type:

Full-timePay:

$68,000.00 - $72,000.00 per yearBenefits:Dental insuranceEmployee assistance programFlexible spending accountHealth insuranceHealth savings accountLife insurancePaid time offParental leaveRetirement planTuition reimbursementVision insuranceSchedule:8 hour shiftWork Location:

In person

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