Concordia Plans
Director of Marketing Intelligence and Technology
Concordia Plans, Saint Louis, Missouri, United States, 63146
Director of Marketing Intelligence and TechnologyAt Concordia Plans we care for those who serve by providing excellent retirement, healthcare, and benefit services. The Director of Marketing Intelligence and Technology is a multifaceted role that combines data-driven marketing strategies with technological innovation. This role emphasizes leveraging technology to gather and analyze marketing data, generate actionable insights, and integrate these insights into marketing strategies to drive the best possible health and well-being outcomes for members while helping ministries to thrive.
Concordia Plans has a reputation for outstanding culture, most recently winning the 2024 Top Workplaces USA award, with additional special awards for Work-Life Flexibility, Compensation & Benefits and Purpose & Values. This honor goes to the country’s best employers with high performing people-first cultures. Our recent history of employment excellence also includes being awarded the 2023 Top Workplaces USA award, the Top Workplaces 2021 - 2024 St. Louis Post-Dispatch awards and the St. Louis Area Business Health Coalition’s 2020 Business Health Culture Award. Established more than 50 years ago providing service in 6,000 communities throughout the United States, we are mission focused professionals united to care for those caring for our community.
At Concordia Plans we are focused and flexible. Embracing the new normal, pioneering ways to continue to support work life balance in our family first culture. We offer competitive compensation with a benefit package, including a pension plan, 403(b), health insurance at no cost to the employee, and much more. With this exciting opportunity you can combine experience, talent, and passion as part of our team at Concordia Plans serving the workers of The Lutheran Church— Missouri Synod.
General SummaryA Director of Marketing Intelligence and Technology is a multifaceted role that combines data-driven marketing strategies with technological innovation. This role emphasizes leveraging technology to gather and analyze marketing data, generate actionable insights, and integrate these insights into marketing strategies to drive the best possible health and well-being outcomes for members while helping ministries to thrive.
Essential Job Functions
Develop, implement, optimize, and oversee the digital marketing strategy across multiple platforms to create a unified digital experience, drive meaningful marketing and brand experience and product offerings to meet customer needs.
Create, manage and execute the marketing technology roadmap and ensure seamless integration with other business systems to streamline workflows, ensure alignment and collaboration on go-to-market strategies, and improve data accuracy.
Stay educated and informed on marketing technology trends to adopt and support marketing data collection and digital experience technologies to enhance data capabilities, marketing effectiveness, innovation, and transformation to focus on increasing marketing performance that escalates impact, values and outcomes for customers and stakeholders.
Provide thought leadership for digital experience technologies to innovate and optimize the brand experience for CPS members and employers.
Lead the marketing research endeavor and data collection process to understand behaviors, preferences, and patterns and competitive landscape to support organization strategy, effective targeted marketing, outcomes, customer trends and needs. Utilize data to understand the customer profile.
Analyze and interpret data research to understand market trends, influence future strategies, and to measure and optimize service and marketing outcomes, to support and influence actionable insights on investment of future pilots, products, organizational initiatives and to quickly adapt to customer changing needs.
Multi-faceted cross-functional organization collaboration with internal stakeholders of information technology for systems, data strategy and data governance, the product team for new products, services and features and other customer engagement leaders in effort create alignment with marketing data, research and technology to drive customer engagement, promote the success of marketing strategies, and deepen our presence and influence in ministries.
Translate data insights, research and performance of marketing initiatives to inform and make recommendations to stakeholders and decisions makers through comprehensive reports and visualization of findings demonstrating thought leadership, and relational awareness of impact on organizational initiatives, metrics and strategies.
Leads, develops and manages a team to deliver exceptional results in service to the values and mission of Concordia Plans.
Practices good stewardship in the use of resources and adherence to budget.
Education and Experience
Bachelor’s degree in marketing, market research, data science, technology, quantitative methods, psychology or related field required.
Eight (8) years’ experience in marketing analytics, marketing technology and/or market research required; 5 years at a managerial level preferred.
Proven experience in utilizing marketing technology to transform marketing strategies.
Demonstrated experience with Salesforce and Marketing Cloud or equivalent programs required.
Experience with market research practices, customer satisfaction processes, statistics, data management and analytics.
Competencies
Build Strong Teams: Builds a culture aligned around shared goals and purpose. Intentionally coach and develop others, nurture networks, and attract strong talent.
Model Resilience: Leads with optimism and composure, setting the tone for others. Is self-aware, humble, and open to alternatives when challenged.
Outcomes Oriented: Brings a bias for action and achieves meaningful, timely, and measurable results. Lives continuous improvement and operational excellence.
Strategic Thinking: Demonstrates sound judgment, discernment, and church/business acumen. Encourages new thinking and makes future-focused decisions.
Influence Others: Is a positive influence across and outside the organization. Paints a compelling picture and gains commitment for forward momentum.
Collaboration: Builds authentic relationships and harnesses the energy of others. Adapts interpersonal style and models productive dialogue and debate.
Change agent: Is energized by change and welcomes new opportunities, quickly learns and adapts to change, personal maturity to evaluate and manage uncertainty and stress effectively. Ability to blend creativity and improvisational thinking with sensitivity to tradition and history.
Project Management: Strong organization and project management skills with the ability to manage multiple concurrent long- and short-term projects. Must be able to identify programmatic needs and prioritize tasks and resources to achieve project goals effectively and efficiently.
Problem solving: Uses rigorous logic, systematic methods and analysis to solve difficult problems, able to exercise discretion and make decisions to resolve issues and questions, anticipates the implications and consequences of situations and takes appropriate action, is excellent at objective analysis, and asks questions, seeks answers and engages others in analyzing and developing solutions.
Communications: Ability to articulate information simply and concisely in person, over the phone and in writing, and to reflect Concordia Plans values in all internal and external communications.
Presentation: Has the ability to effectively communicate and share information in a variety of speaking situations, Develops engaging and creative formal presentations; skilled with a variety of presentation and communication formats.
Trustworthy: Acting with integrity, being honest and credible, reliable, having positive intent, able to present the unvarnished truth in an appropriate and helpful manner; keeps confidences; admits mistakes; doesn’t misrepresent him/herself for personal gain.
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Concordia Plans has a reputation for outstanding culture, most recently winning the 2024 Top Workplaces USA award, with additional special awards for Work-Life Flexibility, Compensation & Benefits and Purpose & Values. This honor goes to the country’s best employers with high performing people-first cultures. Our recent history of employment excellence also includes being awarded the 2023 Top Workplaces USA award, the Top Workplaces 2021 - 2024 St. Louis Post-Dispatch awards and the St. Louis Area Business Health Coalition’s 2020 Business Health Culture Award. Established more than 50 years ago providing service in 6,000 communities throughout the United States, we are mission focused professionals united to care for those caring for our community.
At Concordia Plans we are focused and flexible. Embracing the new normal, pioneering ways to continue to support work life balance in our family first culture. We offer competitive compensation with a benefit package, including a pension plan, 403(b), health insurance at no cost to the employee, and much more. With this exciting opportunity you can combine experience, talent, and passion as part of our team at Concordia Plans serving the workers of The Lutheran Church— Missouri Synod.
General SummaryA Director of Marketing Intelligence and Technology is a multifaceted role that combines data-driven marketing strategies with technological innovation. This role emphasizes leveraging technology to gather and analyze marketing data, generate actionable insights, and integrate these insights into marketing strategies to drive the best possible health and well-being outcomes for members while helping ministries to thrive.
Essential Job Functions
Develop, implement, optimize, and oversee the digital marketing strategy across multiple platforms to create a unified digital experience, drive meaningful marketing and brand experience and product offerings to meet customer needs.
Create, manage and execute the marketing technology roadmap and ensure seamless integration with other business systems to streamline workflows, ensure alignment and collaboration on go-to-market strategies, and improve data accuracy.
Stay educated and informed on marketing technology trends to adopt and support marketing data collection and digital experience technologies to enhance data capabilities, marketing effectiveness, innovation, and transformation to focus on increasing marketing performance that escalates impact, values and outcomes for customers and stakeholders.
Provide thought leadership for digital experience technologies to innovate and optimize the brand experience for CPS members and employers.
Lead the marketing research endeavor and data collection process to understand behaviors, preferences, and patterns and competitive landscape to support organization strategy, effective targeted marketing, outcomes, customer trends and needs. Utilize data to understand the customer profile.
Analyze and interpret data research to understand market trends, influence future strategies, and to measure and optimize service and marketing outcomes, to support and influence actionable insights on investment of future pilots, products, organizational initiatives and to quickly adapt to customer changing needs.
Multi-faceted cross-functional organization collaboration with internal stakeholders of information technology for systems, data strategy and data governance, the product team for new products, services and features and other customer engagement leaders in effort create alignment with marketing data, research and technology to drive customer engagement, promote the success of marketing strategies, and deepen our presence and influence in ministries.
Translate data insights, research and performance of marketing initiatives to inform and make recommendations to stakeholders and decisions makers through comprehensive reports and visualization of findings demonstrating thought leadership, and relational awareness of impact on organizational initiatives, metrics and strategies.
Leads, develops and manages a team to deliver exceptional results in service to the values and mission of Concordia Plans.
Practices good stewardship in the use of resources and adherence to budget.
Education and Experience
Bachelor’s degree in marketing, market research, data science, technology, quantitative methods, psychology or related field required.
Eight (8) years’ experience in marketing analytics, marketing technology and/or market research required; 5 years at a managerial level preferred.
Proven experience in utilizing marketing technology to transform marketing strategies.
Demonstrated experience with Salesforce and Marketing Cloud or equivalent programs required.
Experience with market research practices, customer satisfaction processes, statistics, data management and analytics.
Competencies
Build Strong Teams: Builds a culture aligned around shared goals and purpose. Intentionally coach and develop others, nurture networks, and attract strong talent.
Model Resilience: Leads with optimism and composure, setting the tone for others. Is self-aware, humble, and open to alternatives when challenged.
Outcomes Oriented: Brings a bias for action and achieves meaningful, timely, and measurable results. Lives continuous improvement and operational excellence.
Strategic Thinking: Demonstrates sound judgment, discernment, and church/business acumen. Encourages new thinking and makes future-focused decisions.
Influence Others: Is a positive influence across and outside the organization. Paints a compelling picture and gains commitment for forward momentum.
Collaboration: Builds authentic relationships and harnesses the energy of others. Adapts interpersonal style and models productive dialogue and debate.
Change agent: Is energized by change and welcomes new opportunities, quickly learns and adapts to change, personal maturity to evaluate and manage uncertainty and stress effectively. Ability to blend creativity and improvisational thinking with sensitivity to tradition and history.
Project Management: Strong organization and project management skills with the ability to manage multiple concurrent long- and short-term projects. Must be able to identify programmatic needs and prioritize tasks and resources to achieve project goals effectively and efficiently.
Problem solving: Uses rigorous logic, systematic methods and analysis to solve difficult problems, able to exercise discretion and make decisions to resolve issues and questions, anticipates the implications and consequences of situations and takes appropriate action, is excellent at objective analysis, and asks questions, seeks answers and engages others in analyzing and developing solutions.
Communications: Ability to articulate information simply and concisely in person, over the phone and in writing, and to reflect Concordia Plans values in all internal and external communications.
Presentation: Has the ability to effectively communicate and share information in a variety of speaking situations, Develops engaging and creative formal presentations; skilled with a variety of presentation and communication formats.
Trustworthy: Acting with integrity, being honest and credible, reliable, having positive intent, able to present the unvarnished truth in an appropriate and helpful manner; keeps confidences; admits mistakes; doesn’t misrepresent him/herself for personal gain.
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