HS BLOCKERCORP, Inc.
Director, Marketing
HS BLOCKERCORP, Inc., Los Angeles, California, United States, 90079
Director of Marketing
Location: Los Angeles, CA
Employment Type: Full-Time, Hybrid with regular travel
About HydroBuilder Holdings
Hydrobuilder Holdings is at the forefront of the hydroponics and controlled environment agriculture industry, offering unparalleled expertise and a comprehensive suite of product, technology and services. With a commitment to innovation, sustainability, and customer success, Hydrobuilder Holdings empowers growers to maximize their yield and efficiency. Through a network of industry-leading brands and a dedication to quality and service, we provide the tools and knowledge necessary for our clients to thrive in an ever-evolving agricultural landscape. Join us in cultivating the future of agriculture with precision and passion.
Overview
We are seeking a Director of Marketing to lead the strategic marketing efforts for our family of brands and B2B services. The Director of Marketing leads our marketing operations, the successful candidate will be responsible for enhancing brand visibility, shaping B2B messaging and content to support sales, executing event marketing strategies, and driving lead generation initiatives across our ecosystem.
Key Responsibilities
You orchestrate marketing operationsYou understand martech systems/integrationsYou manage high functioning external/agency teamsStrategic Leadership: Collaborate with leadership and implement an integrated marketing strategy that combines content marketing, paid media, SEO, email marketing,social media, effortsShape compelling B2B messaging that effectively communicates Elevated’s value proposition to target audiences.Support our B2B sales and field teams with new collateral.Plan event calendar, oversee our participation and sponsorship of industry conferences, and execute impactful event marketing campaignsCollaborate with executive leadership on Communications and external PRDevelop case studies, whitepapers and blog content in collaboration our website and SEO teams and external resourcesCollaborate with the Growth Team to create messaging to help drive lead-generation effortsCollaborate closely with other Marketing team functions, such as Design and Paid Media, to ensure consistent messaging and branding across our B2B touchpointsStay abreast of industry trends, competitor activities, and market dynamics to inform marketing strategies and tactics and collaborate with the business development team to inform their sales battle cardsContent Oversight: Oversee the creation, distribution, and management of engaging, high-quality content across multiple platforms, including blogs, videos, podcasts, and social mediaCampaign Management: Plan and coordinate marketing campaigns across various channels, measuring and analyzing their effectiveness to maximize ROIAdjust strategies in real-time based on analytics and industry trendsTeam Management: Manage a team of marketing professionals, including content creators, SEO specialists, and digital advertisers/agenciesFoster a collaborative environment, provide ongoing feedback, and encourage professional developmentBudget and Resource Allocation: Manage the marketing budget, allocating resources efficiently to various channels and projectsEnsure cost-effective spending that meets strategic goalsAnalytics and Reporting: Utilize analytics tools to track campaign performance across channelsProvide regular reports to senior management detailing successes, insights, and opportunities for improvement
Job Knowledge, Skills & Experience
Proven track record of success in B2B marketing roles, preferably within the agriculture or professional services industry.Experience planning and executing events and event marketing campaignsSelf-confident English communicator, comfortable in speaking with and pitching to executive management on the phone, via video conference, or in writingA self-starting approach and eagerness to learn, grow, and excel in your roleExperience with (or desire to learn) Acumatica ERPInterest in AI and a basic understanding or experience testing some of the main tools (especially Chat GPT/Copilot)Strong leadership skills with experience managing and motivating a teamExceptional communication and organizational skillsMinimum of 7 years’ experience in digital marketing with at least 3 years in a leadership roleStrong understanding of digital marketing channels and content marketing strategiesCOMPENSATION
Competitive base salary - starting at $100k/yrPerformance-Based Bonus
BENEFITS
Comprehensive health, dental, and vision insurance401(k) plan with company matchPaid time off and holidaysProfessional development and training opportunitiesFlexible work schedule and remote work options
Location: Los Angeles, CA
Employment Type: Full-Time, Hybrid with regular travel
About HydroBuilder Holdings
Hydrobuilder Holdings is at the forefront of the hydroponics and controlled environment agriculture industry, offering unparalleled expertise and a comprehensive suite of product, technology and services. With a commitment to innovation, sustainability, and customer success, Hydrobuilder Holdings empowers growers to maximize their yield and efficiency. Through a network of industry-leading brands and a dedication to quality and service, we provide the tools and knowledge necessary for our clients to thrive in an ever-evolving agricultural landscape. Join us in cultivating the future of agriculture with precision and passion.
Overview
We are seeking a Director of Marketing to lead the strategic marketing efforts for our family of brands and B2B services. The Director of Marketing leads our marketing operations, the successful candidate will be responsible for enhancing brand visibility, shaping B2B messaging and content to support sales, executing event marketing strategies, and driving lead generation initiatives across our ecosystem.
Key Responsibilities
You orchestrate marketing operationsYou understand martech systems/integrationsYou manage high functioning external/agency teamsStrategic Leadership: Collaborate with leadership and implement an integrated marketing strategy that combines content marketing, paid media, SEO, email marketing,social media, effortsShape compelling B2B messaging that effectively communicates Elevated’s value proposition to target audiences.Support our B2B sales and field teams with new collateral.Plan event calendar, oversee our participation and sponsorship of industry conferences, and execute impactful event marketing campaignsCollaborate with executive leadership on Communications and external PRDevelop case studies, whitepapers and blog content in collaboration our website and SEO teams and external resourcesCollaborate with the Growth Team to create messaging to help drive lead-generation effortsCollaborate closely with other Marketing team functions, such as Design and Paid Media, to ensure consistent messaging and branding across our B2B touchpointsStay abreast of industry trends, competitor activities, and market dynamics to inform marketing strategies and tactics and collaborate with the business development team to inform their sales battle cardsContent Oversight: Oversee the creation, distribution, and management of engaging, high-quality content across multiple platforms, including blogs, videos, podcasts, and social mediaCampaign Management: Plan and coordinate marketing campaigns across various channels, measuring and analyzing their effectiveness to maximize ROIAdjust strategies in real-time based on analytics and industry trendsTeam Management: Manage a team of marketing professionals, including content creators, SEO specialists, and digital advertisers/agenciesFoster a collaborative environment, provide ongoing feedback, and encourage professional developmentBudget and Resource Allocation: Manage the marketing budget, allocating resources efficiently to various channels and projectsEnsure cost-effective spending that meets strategic goalsAnalytics and Reporting: Utilize analytics tools to track campaign performance across channelsProvide regular reports to senior management detailing successes, insights, and opportunities for improvement
Job Knowledge, Skills & Experience
Proven track record of success in B2B marketing roles, preferably within the agriculture or professional services industry.Experience planning and executing events and event marketing campaignsSelf-confident English communicator, comfortable in speaking with and pitching to executive management on the phone, via video conference, or in writingA self-starting approach and eagerness to learn, grow, and excel in your roleExperience with (or desire to learn) Acumatica ERPInterest in AI and a basic understanding or experience testing some of the main tools (especially Chat GPT/Copilot)Strong leadership skills with experience managing and motivating a teamExceptional communication and organizational skillsMinimum of 7 years’ experience in digital marketing with at least 3 years in a leadership roleStrong understanding of digital marketing channels and content marketing strategiesCOMPENSATION
Competitive base salary - starting at $100k/yrPerformance-Based Bonus
BENEFITS
Comprehensive health, dental, and vision insurance401(k) plan with company matchPaid time off and holidaysProfessional development and training opportunitiesFlexible work schedule and remote work options