ITEX
Marketing Director
ITEX, Houston, Texas, United States, 77246
Job Type
Full-time
Description
Founded in 2002, ITEX Group is a premier real estate investment firm renowned for its dynamic approach to asset management, development, and property services. We are committed to innovative strategies that deliver exceptional results for our clients and investors.
We are looking for a strategic and creative
Marketing Director
with strong video production skills to lead the development and execution of comprehensive marketing strategies across all ITEX properties. You will drive brand awareness, build engagement through video content, and improve tenant retention through multi-channel marketing efforts. A key focus will be creating compelling video content that educates prospects, drives engagement on the website, and builds the ITEX brand.
You'll oversee ITEX's digital presence, community outreach, and promotional campaigns in this role. Beyond property marketing, you will also support marketing efforts for ITEX's other divisions, including construction, development, and property management. The role requires collaboration with regional managers and software support teams to create cohesive strategies that align with property goals. You will work across departments, crafting stories that resonate with prospective tenants and stakeholders.
Key Responsibilities:
Develop and implement marketing strategies across digital, print, and community engagement channels to meet ITEX's business objectives.Drive engagement by creating compelling video content that educates, entertains, and builds the ITEX brand. Expertise in video editing (e.g., Adobe Premiere Pro) and storytelling is essential.Lead online marketing efforts, including social media, SEO, PPC, and website content. Experience with Webflow, Squarespace, or WordPress is preferred. Track and optimize key performance indicators to maximize ROI and web traffic.Ensure consistent brand messaging across all platforms and marketing materials, adhering to brand guidelines.Collaborate with cross-functional teams to optimize RentCafe websites and enhance the customer experience, focusing on seamless digital interactions for current and prospective tenants.Build and manage relationships with marketing vendors, ensuring services meet property goals. Regularly assess vendor performance using metrics like cost per lease and optimize contracts and advertising agreements accordingly.Lead the planning and execution of company events, trade shows, grand openings, and community engagements to increase visibility and foster stakeholder relationships.Manage and mentor a marketing team member, guiding their development and ensuring alignment with ITEX's goals. While management experience is helpful, it is not required.Analyze market trends, competitor activities, and resident feedback to refine marketing strategies.Requirements
5+ years of experience in marketing, preferably within real estate or a similar industry.Bachelor's degree in Marketing, Communications, Business, or a related field preferredExpertise in video production and editing using Adobe Premiere Pro.Experience in Project Management Tools using AsanaExperience with content management systems such as Webflow, Squarespace, or WordPress.Familiarity with Yardi and RentCafe is a plus.Proficiency in Canva, Gsuite, Meta Ads, and Adobe Creative Suite (including InDesign, Illustrator, and Premiere Pro).Knowledge of other relevant marketing tools is helpful, including email marketing platforms, CRM software, and analytics tools (e.g., Google Analytics, Mailchimp, or similar).Physical Requirements:
Bending stooping and reaching in all directionsFrequent sitting while driving from apartment complex to apartment complexAbility to lit up to 35lbs, loading and unloading suppliesSitting for extended periods of time while entering data into a computer.Frequent standing while visiting apartment communities
EOE M/F/D/V
Full-time
Description
Founded in 2002, ITEX Group is a premier real estate investment firm renowned for its dynamic approach to asset management, development, and property services. We are committed to innovative strategies that deliver exceptional results for our clients and investors.
We are looking for a strategic and creative
Marketing Director
with strong video production skills to lead the development and execution of comprehensive marketing strategies across all ITEX properties. You will drive brand awareness, build engagement through video content, and improve tenant retention through multi-channel marketing efforts. A key focus will be creating compelling video content that educates prospects, drives engagement on the website, and builds the ITEX brand.
You'll oversee ITEX's digital presence, community outreach, and promotional campaigns in this role. Beyond property marketing, you will also support marketing efforts for ITEX's other divisions, including construction, development, and property management. The role requires collaboration with regional managers and software support teams to create cohesive strategies that align with property goals. You will work across departments, crafting stories that resonate with prospective tenants and stakeholders.
Key Responsibilities:
Develop and implement marketing strategies across digital, print, and community engagement channels to meet ITEX's business objectives.Drive engagement by creating compelling video content that educates, entertains, and builds the ITEX brand. Expertise in video editing (e.g., Adobe Premiere Pro) and storytelling is essential.Lead online marketing efforts, including social media, SEO, PPC, and website content. Experience with Webflow, Squarespace, or WordPress is preferred. Track and optimize key performance indicators to maximize ROI and web traffic.Ensure consistent brand messaging across all platforms and marketing materials, adhering to brand guidelines.Collaborate with cross-functional teams to optimize RentCafe websites and enhance the customer experience, focusing on seamless digital interactions for current and prospective tenants.Build and manage relationships with marketing vendors, ensuring services meet property goals. Regularly assess vendor performance using metrics like cost per lease and optimize contracts and advertising agreements accordingly.Lead the planning and execution of company events, trade shows, grand openings, and community engagements to increase visibility and foster stakeholder relationships.Manage and mentor a marketing team member, guiding their development and ensuring alignment with ITEX's goals. While management experience is helpful, it is not required.Analyze market trends, competitor activities, and resident feedback to refine marketing strategies.Requirements
5+ years of experience in marketing, preferably within real estate or a similar industry.Bachelor's degree in Marketing, Communications, Business, or a related field preferredExpertise in video production and editing using Adobe Premiere Pro.Experience in Project Management Tools using AsanaExperience with content management systems such as Webflow, Squarespace, or WordPress.Familiarity with Yardi and RentCafe is a plus.Proficiency in Canva, Gsuite, Meta Ads, and Adobe Creative Suite (including InDesign, Illustrator, and Premiere Pro).Knowledge of other relevant marketing tools is helpful, including email marketing platforms, CRM software, and analytics tools (e.g., Google Analytics, Mailchimp, or similar).Physical Requirements:
Bending stooping and reaching in all directionsFrequent sitting while driving from apartment complex to apartment complexAbility to lit up to 35lbs, loading and unloading suppliesSitting for extended periods of time while entering data into a computer.Frequent standing while visiting apartment communities
EOE M/F/D/V