Cvent
Team Lead, Demand Generation
Cvent, Mc Lean, Virginia, us, 22107
Overview:
Cvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and ~22,000 customers worldwide, including 53% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, were transforming the meetings and events industry through innovative technology that powers the human connection.
The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections.The Team Lead, Demand Generation will build and execute highly effective marketing programs to drive pipeline and ultimately revenue for Cvent. Were looking for a B2B marketing professional that thrives on executing and optimizing demand generation programs.The successful candidate is a savvy and analytical go-getter who is adept at developing collaborative working relationships with business unit stakeholders, marketing colleagues, and cross-functional teams and/or vendors to deliver results.This position places heavy emphasis on demand generation and go-to-market campaigns. Youll be responsible for marketing the Event Cloud Platform to drive demand to our sales team.In This Role, You Will::Orchestrate and execute multi-touch marketing campaigns that include digital marketing, Webinars, Email and Nurture campaigns.Collaborate with marketing operations team to understand and guide the lead management strategy.Play a critical role in optimizing existing Marketing Technology usage and onboarding new technologies for the Event CloudWork closely with global shared services teams to build, launch and optimize outbound and inbound programs.Extend the reach of Event Cloud North America campaigns to other segments and global marketing teams.Work closely with database and analytics teams to understand and optimize campaign performance.Drive sales and marketing alignment to achieve key KPIs including: MQL to SQL Conversion, SQL to Opportunity Conversion, and Closed Won Opportunities.Here's What You Need::
At least 5+ years of experience executing and optimizing marketing programs that produce revenue, preferably in a Technology/Software as a Service companyAbility to define, document and manage requirements for processes and systemsAt least 3+ years of experience with multiple coordinated software systems including email marketing, CRM, marketing automation or analytics (preferably with Salesforce and Marketo)Comfortable in analysis of multiple and large data sets and ability to derive actionable conclusionsA proven ability to readily grasp, organize and present concepts to internal stakeholdersAn innate ability to conceive and sell innovative marketing ideasAt Cvent we celebrate, support and are committed to creating a diverse and inclusive environment. Were proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other legally protected characteristics.Physical DemandsWe are not able to offer sponsorship for this position.LinkedIn Remote Type:#LI-Hybrid
Indeed Remote Type:WFH Flexible
Cvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and ~22,000 customers worldwide, including 53% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, were transforming the meetings and events industry through innovative technology that powers the human connection.
The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections.The Team Lead, Demand Generation will build and execute highly effective marketing programs to drive pipeline and ultimately revenue for Cvent. Were looking for a B2B marketing professional that thrives on executing and optimizing demand generation programs.The successful candidate is a savvy and analytical go-getter who is adept at developing collaborative working relationships with business unit stakeholders, marketing colleagues, and cross-functional teams and/or vendors to deliver results.This position places heavy emphasis on demand generation and go-to-market campaigns. Youll be responsible for marketing the Event Cloud Platform to drive demand to our sales team.In This Role, You Will::Orchestrate and execute multi-touch marketing campaigns that include digital marketing, Webinars, Email and Nurture campaigns.Collaborate with marketing operations team to understand and guide the lead management strategy.Play a critical role in optimizing existing Marketing Technology usage and onboarding new technologies for the Event CloudWork closely with global shared services teams to build, launch and optimize outbound and inbound programs.Extend the reach of Event Cloud North America campaigns to other segments and global marketing teams.Work closely with database and analytics teams to understand and optimize campaign performance.Drive sales and marketing alignment to achieve key KPIs including: MQL to SQL Conversion, SQL to Opportunity Conversion, and Closed Won Opportunities.Here's What You Need::
At least 5+ years of experience executing and optimizing marketing programs that produce revenue, preferably in a Technology/Software as a Service companyAbility to define, document and manage requirements for processes and systemsAt least 3+ years of experience with multiple coordinated software systems including email marketing, CRM, marketing automation or analytics (preferably with Salesforce and Marketo)Comfortable in analysis of multiple and large data sets and ability to derive actionable conclusionsA proven ability to readily grasp, organize and present concepts to internal stakeholdersAn innate ability to conceive and sell innovative marketing ideasAt Cvent we celebrate, support and are committed to creating a diverse and inclusive environment. Were proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other legally protected characteristics.Physical DemandsWe are not able to offer sponsorship for this position.LinkedIn Remote Type:#LI-Hybrid
Indeed Remote Type:WFH Flexible