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St. Elizabeth Ann Seton Catholic Church

Director of Marketing

St. Elizabeth Ann Seton Catholic Church, Hiawatha, Iowa, United States, 52233


Job Description

The Director of Marketing directs the church's overall strategic plan for internal and external communications and is a member of the operations team. This position is responsible for the planning, development, and implementation of all marketing, church-wide communications, and media strategies. The Director of Marketing informs people in our area about the events at St. Elizabeth Ann Seton Catholic Parish through marketing. He/She invites people into a deeper relationship with Jesus Christ through the promotion and communication of the events and ministry opportunities at the church. The Director of Marketing reports to the Director of Operations. This position has the option of being part-time or full-time and will need to work weekends/evenings as needed with the parish calendar.

General Description

The Director of Marketing is growing in a relationship with Jesus Christ. He/She is someone who demonstrates continued growth in The Four Characteristics of a Disciple: Pray, Learn, Share, and Witness. He/She shares faith, serves the community, and expresses the love of God and neighbor through ministry. The Director of Marketing is an integral member of the parish staff and shares in the responsibilities of the parish community to bring people into a growing relationship with Jesus Christ.

Duties and Responsibilities:

Promotion

Develop and maintain system to organize, prioritize and communicate promotional items related to St. Elizabeth Ann Seton Parish.

Create communication strategies with a team to market, inform and promote homily series, big events and other ministry activities.

Oversee all written materials, writing or approving all church-wide promotional materials.

Create weekly electronic bulletin.

Maintain eBulletin mailing list.

Put together items for the weekly parish bulletin.

Follow a regular schedule of layout and design.

Print hard copies.

Make sure information in the bulletin is current and matches web and social media.

Web and Social Media

Maintain website and parish app with up-to-date and current information.

Use E-Catholic as a resource in website design.

Use Church Community Builder for parish app.

Write/approve church website and parish app materials.

Manage ongoing social media messaging and communication strategies for Facebook and Instagram to build following.

Keep abreast of new technologies and industry trends and strategize how they will apply to ministry and mission.

Livestream

Manage livestream technology and equipment.

Create the livestream script which includes camera angles and slide views from the Mass worship aid.

Collaborate with the Director of Music and Liturgy to create slides for Masses to increase full, conscious, and active participation.

Create promotional slides and streaming key for livestream events and load them into the streaming software.

Marketing

Responsible for creating, implementing and measuring the success of a strategic marketing, communications and digital campaigns that will enhance St. Elizabeth Ann Seton Parish’s message in our surrounding communities.

Form and administer traditional and digital marketing/communication strategies that expands the information on ministries and events across various platforms.

Brand Management and Content Design

Ensure St. Elizabeth Ann Seton Parish’s brand is consistently communicated throughout our ministries, schools and each homily series.

Collaborate with a team to create content that complements design of promotional materials related to church-wide activities.

Manage the use of logos and images that represent St. Elizabeth Ann Seton Parish.

Guide the staff to effectively promote programs and provide overall expertise to further the St. Elizabeth Ann Seton Parish brand and vision.

Experience/Other Qualifications

Able to fully commit to the mission, vision and values of St. Elizabeth Ann Seton Catholic Parish.

Passionate about the mission and vision of St. Elizabeth Ann Seton Parish and how it translates to people inside and outside St. Elizabeth Ann Seton Parish.

Bachelor's degree in marketing, communications, journalism or equivalent work experience preferred.

A minimum of 1 year of experience in communications, marketing, or related field; previous church employment a plus.

Experience in creating or executing communication plans.

Skilled at writing, editing, and proofreading copy; excellent grammar and punctuation; and the flexibility to write in different styles for various audiences.

Effective oral communication and presentation skills.

Demonstrates project management skills with the ability to self-direct and prioritize goals.

Experience managing social media accounts.

Technical Expertise:

Constant Contact, Mail Chimp, or similar email campaign tool.

Canva.

Google Docs.

Microsoft Office.

Facebook, Twitter, Instagram.

Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat), ProPresenter, Adobe Premiere Pro, or other video and graphic editing tools.

Ability to develop and monitor a budget.

Ability to effectively communicate with staff, parishioners and the community.

Ability to manage multiple priorities and maintain deadlines.

Must be available to work a flexible schedule to include some evenings and weekends.

Competencies

Exhibits St. Elizabeth Ann Seton Parish Core Values

Sacrificial Stewardship (Self Aware/Responsible)

Authentic Hospitality (Vulnerable)

Growing Disciples (Always Growing)

Builds Relationships

Develops and leverages effective working relationships with other members of St. Elizabeth Ann Seton Staff as well as ministers and church members.

Acts with respect toward others.

Gains acceptance by understanding the viewpoints of others and seeking “win/win” solutions.

Communicates Effectively

Provides clear, consistent and timely communications.

Gives compelling reasons for ideas and recommendations.

Strategic Focus

Translates St. Elizabeth Ann Seton Parish vision into clear and effective plans.

A focus on an engaging and welcoming Sunday experience.

“Meets people where they are.”

Investing resources into discipleship.

Delivers Results

Develops and consistently executes performance objectives.

Can be counted on to achieve goals successfully.

Consistently performs and adds value.

Leads Effectively-if applicable

Assesses and fills positions with qualified individuals.

Sets clear and measurable goals, coaches individuals to do the same.

Supports, appreciates and monitors progress and results; provides ongoing performance feedback.

The buzz about this person will sound like this: (we’ll call him or her “Sam”)

Sam’s driven by relationships, not by performance, and has created a tribe that serves with excellence.

Sam’s very trained, but humbly seeks what God is currently doing at St. Elizabeth Ann Seton.

Sam’s not just a worship leader, Sam is a worship MINISTRY leader.

Sam may (or may not) be the most creative person but is able to LEAD the creatives.

Sam thinks like a high-level manager; always thinking ahead, taking care of details, and leading people.

Sam’s able to administrate, either

detail -oriented or

people- oriented, and able to manage projects efficiently.

Sam doesn’t feel like it’s necessary to be good at everything, but rather is great at getting the best from the teams.

Sam hates “silos” and loves teaming up with people to get something done.

Even though Sam is really talented, it’s clear that Sam is a true shepherd.

Sam is so teachable, and though Sam has plenty to be proud about, Sam is just the most approachable and unpretentious person.

Job Type:

Full-time

Pay:

$18.00 - $20.00 per hour

Expected hours:

28 – 40 per week

Ability to Commute:

Hiawatha, IA 52233 (Preferred)

Ability to Relocate:

Hiawatha, IA 52233: Relocate before starting work (Preferred)

Work Location:

In person

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