Firewood Marketing, Inc.
VP, Director of Content Strategy
Firewood Marketing, Inc., Detroit, Michigan, United States, 48228
VP, Director of Content Strategy • Detroit United StatesMonks is a digital-first marketing and advertising services company connecting the dots across content, data & digital media and technology services. Inspired by the connectivity and flexibility of technology APIs, Media.Monks’ single-P&L model offers brands seamless access to a nearly 8,000-strong team of digital talent organized in 33 countries.Together we stand for artistry, commitment, and a global community of talent from different personal and professional backgrounds. People who are not in it for themselves but for each other and the work. Day after day, curious, detail-obsessed, and passionate. We want to build something with the potential to change the heart of our industry, and we’d love to include your unique perspective.About the Role
Monks is looking for a VP, Director of Content Strategy
to join our Detroit team, working with an iconic automotive brand and helping in creating ground-breaking work, defining the business, creative, future vision and growth for the account.Our ideal candidate is a fast and flexible go-getter who jumps on new opportunities.In this role, you will have the following responsibilities:Develop content strategies, based on the client's brand objectives, KPIs, audiences, message, and voice, as well as on macro and locally relevant cultural trends and insights, overall industry best practices, intelligence, and media performance data.As a strategy generalist with automotive experience, you will be one of the thought-leaders of the team, overseeing the entire business from a strategic point of view, working with everyone to think and deliver work in a unified manner, for content and creative production delivery.Lead and provide hands-on project work, briefs, strategic POV and recommendations to inform content development for connection moments and tactics, creative approaches and to answer clients’ business challenges and requests.Shine with your ability to blend content, brand, product and comms planning, always staying on top of best practices. You’re plotting how ideas will travel and be engaged with, then working with cross-functional teams to sell-through and deliver them.Partner closely with account, creative, social and operations leads, and any other capabilities, to deliver and implement best-in-class innovative content strategies.Collaborate with global and regional teams, clients, and agency partners, to facilitate efficient ways of working and delivery. Be a catalyst for fluid, clear and collaborative communications, and work as one team.Approach all work with a data and culture mindset, global and local relevance lens, and a scaled content and performance rigor.Take the lead when needed in front of the clients, to provide valuable strategic POV.Provide thought leadership on content marketing vision and best practices for the marketing of today and tomorrow, powered by AI, fueled by cultural context, trends and conversations, and think dynamically about the evolution of creative media, performance marketing, content creation, and communication planning.Have a growth mindset and an eye to detect business opportunities for Media.Monks and the clients, as well as the ability to build business cases and the recommended solutions.Have a contagious passion for our business and the creative industry, an infectious drive for rigor, qualitative work delivery, and a great collaborative attitude.The experience you have:Minimum of 10 years of experience in strategy, from creative or in-house agencies, with a diverse and deep strategy background and a holistic approach, including: marketing and lifecycle strategy, brand, creative and comms strategy, content, channel planning and messaging. A great ability to connect the thinking between media strategy, performance, big idea, tactics and social is needed.Strong and recent experience in the automotive industry and dynamics.Proven track record of producing great strategy work in a creative marketing business, B2C and B2B.In-depth knowledge of modern marketing, automotive environment, content ecosystems, tactics, trends, formats. Ability to develop tried-and-true and to drive innovative thinking and strategies - to lead thought-leadership on the evolution of creative content marketing.Develop content and communications journeys and ecosystems.Talent to clearly articulate your recommendations and POV through excellent storytelling.Develop strategic and tactical thinking, depending on what’s needed. You can go deep while always connecting to the big-picture issue or opportunity.Expertise on understanding audiences, their behavior online, IRL, as users and humans.Developing learning plans, measuring performance and recommending KPIs, according to objectives, tactics, formats and creative content.Analytic skills to interpret qualitative, quantitative research and media data, to inform learnings, insights and recommendations for opportunities and optimization.Proficiency in industry research, trends and data tools, such as MRI, GWI and the key platforms.Experience in strategic planning internally and with clients, from a quarterly to a yearly basis. Scoping, LoE, approaches and timelines.Strong communication skills, both verbal and written. Able to present information and ideas clearly and persuasively. Be the voice to align with key partners in the making and execution of a plan.Natural ability to thrive in fast-paced and fluid environments, with complex structure and numerous projects and stakeholders.About MonksMonks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI—managed by the industry’s best and most diverse digital talent—to help the world’s trailblazing companies outmaneuver and outpace their competition.Monks was named a Contender in The Forrester Wave: Global Marketing Services. It has remained a constant presence on Adweek’s Fastest Growing lists (2019-23), ranks among Cannes Lions' Top 10 Creative Companies (2022-23) and is the only partner to have been placed in AdExchanger’s Programmatic Power Players list every year (2020-24). In addition to being named Adweek’s first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow. Monks has also garnered the title of Webby Production Company of the Year (2021-24), won a record number of FWAs and has earned a spot on Newsweek’s Top 100 Global Most Loved Workplaces 2023.We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.Interested?Apply for this job!#J-18808-Ljbffr
Monks is looking for a VP, Director of Content Strategy
to join our Detroit team, working with an iconic automotive brand and helping in creating ground-breaking work, defining the business, creative, future vision and growth for the account.Our ideal candidate is a fast and flexible go-getter who jumps on new opportunities.In this role, you will have the following responsibilities:Develop content strategies, based on the client's brand objectives, KPIs, audiences, message, and voice, as well as on macro and locally relevant cultural trends and insights, overall industry best practices, intelligence, and media performance data.As a strategy generalist with automotive experience, you will be one of the thought-leaders of the team, overseeing the entire business from a strategic point of view, working with everyone to think and deliver work in a unified manner, for content and creative production delivery.Lead and provide hands-on project work, briefs, strategic POV and recommendations to inform content development for connection moments and tactics, creative approaches and to answer clients’ business challenges and requests.Shine with your ability to blend content, brand, product and comms planning, always staying on top of best practices. You’re plotting how ideas will travel and be engaged with, then working with cross-functional teams to sell-through and deliver them.Partner closely with account, creative, social and operations leads, and any other capabilities, to deliver and implement best-in-class innovative content strategies.Collaborate with global and regional teams, clients, and agency partners, to facilitate efficient ways of working and delivery. Be a catalyst for fluid, clear and collaborative communications, and work as one team.Approach all work with a data and culture mindset, global and local relevance lens, and a scaled content and performance rigor.Take the lead when needed in front of the clients, to provide valuable strategic POV.Provide thought leadership on content marketing vision and best practices for the marketing of today and tomorrow, powered by AI, fueled by cultural context, trends and conversations, and think dynamically about the evolution of creative media, performance marketing, content creation, and communication planning.Have a growth mindset and an eye to detect business opportunities for Media.Monks and the clients, as well as the ability to build business cases and the recommended solutions.Have a contagious passion for our business and the creative industry, an infectious drive for rigor, qualitative work delivery, and a great collaborative attitude.The experience you have:Minimum of 10 years of experience in strategy, from creative or in-house agencies, with a diverse and deep strategy background and a holistic approach, including: marketing and lifecycle strategy, brand, creative and comms strategy, content, channel planning and messaging. A great ability to connect the thinking between media strategy, performance, big idea, tactics and social is needed.Strong and recent experience in the automotive industry and dynamics.Proven track record of producing great strategy work in a creative marketing business, B2C and B2B.In-depth knowledge of modern marketing, automotive environment, content ecosystems, tactics, trends, formats. Ability to develop tried-and-true and to drive innovative thinking and strategies - to lead thought-leadership on the evolution of creative content marketing.Develop content and communications journeys and ecosystems.Talent to clearly articulate your recommendations and POV through excellent storytelling.Develop strategic and tactical thinking, depending on what’s needed. You can go deep while always connecting to the big-picture issue or opportunity.Expertise on understanding audiences, their behavior online, IRL, as users and humans.Developing learning plans, measuring performance and recommending KPIs, according to objectives, tactics, formats and creative content.Analytic skills to interpret qualitative, quantitative research and media data, to inform learnings, insights and recommendations for opportunities and optimization.Proficiency in industry research, trends and data tools, such as MRI, GWI and the key platforms.Experience in strategic planning internally and with clients, from a quarterly to a yearly basis. Scoping, LoE, approaches and timelines.Strong communication skills, both verbal and written. Able to present information and ideas clearly and persuasively. Be the voice to align with key partners in the making and execution of a plan.Natural ability to thrive in fast-paced and fluid environments, with complex structure and numerous projects and stakeholders.About MonksMonks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI—managed by the industry’s best and most diverse digital talent—to help the world’s trailblazing companies outmaneuver and outpace their competition.Monks was named a Contender in The Forrester Wave: Global Marketing Services. It has remained a constant presence on Adweek’s Fastest Growing lists (2019-23), ranks among Cannes Lions' Top 10 Creative Companies (2022-23) and is the only partner to have been placed in AdExchanger’s Programmatic Power Players list every year (2020-24). In addition to being named Adweek’s first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow. Monks has also garnered the title of Webby Production Company of the Year (2021-24), won a record number of FWAs and has earned a spot on Newsweek’s Top 100 Global Most Loved Workplaces 2023.We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.Interested?Apply for this job!#J-18808-Ljbffr