Product Marketing Manager

At MultiPlan, we pride ourselves on being a dynamic team of innovative professionals. Our purpose is simple - we strive to bend the cost curve in healthcare for all. Our dedication to service excellence extends to all our stakeholders – internal and external - driving us to consistently exceed expectations. We are intentionally bold, we foster innovation, we nurture accountability, we champion diversity, and empower each other to illuminate our collective potential.

Be part of our amazing transformational journey as we optimize the opportunity towards becoming a leading technology, data, and innovation voice in healthcare. Onward and Upward!!!

JOB SUMMARY: The Product Marketing Manager is responsible for driving demand for the assigned portfolio of solutions. This position is responsible for understanding the market and buyers, developing the product marketing strategy and go-to-market plans, crafting differentiating messaging, and producing related deliverables for the Sales, Marketing and Product organizations at MultiPlan. The ideal candidate must be self-motivated, must have demonstrated excellent leadership, collaboration, and business acumen and must have a broad understanding of the overall marketing function.

JOB ROLES AND RESPONSIBILITIES:

1. Acquire and apply market, competitive, and customer insights to inform marketing plans and provide insights to help guide the solution roadmap and strategy.
2. Craft value propositions and go-to-market messages with clearly defined differentiators.
3. Collaborate with product managers, subject matter experts, outside vendors and other team members
4. Deliver a market point of view with a cross-functional team that articulates the MultiPlan perspective on potential opportunities.
5. Design robust product launches/re-launches and manage the cross-functional implementation of the plan.
6. Work collaboratively with other functions across MultiPlan to create a go-to-market strategy, messaging, content and campaign plan to drive demand and lead generation activities.
7. Work with marketing team members to create impactful marketing resources, including case studies, data sheets, whitepapers, FAQs, blog posts, sales presentation decks, etc.
8. Work with sales team members and other internal stakeholders to provide training on value propositions and product positioning.
9. Track feedback and monitor industry trends to ensure campaign relevancy, measure performance and adjust marketing accordingly.
10. Perform other duties as assigned by immediate supervisor or upper management.

JOB SCOPE: This role works under general supervision with latitude and discretion to make choices within standard parameters as well as to assess and recommend alternatives in absence of such parameters. The incumbent possesses and applies a general range of knowledge of practices and procedures within the field to complete job responsibilities. Work is varied. The incumbent has latitude to review decisions and actions of less experienced staff to ensure accuracy in work outputs due to the impacts to revenues and company image.

COMPENSATION

The salary range for this position is $90-110K. Specific offers take into account a candidate’s education, experience and skills, as well as the candidate’s work location and internal equity. This position is also eligible for health insurance, 401k and bonus opportunity.