CoStar Group, Inc.
Sr. Director Sales Events
CoStar Group, Inc., Semmes, Alabama, United States, 36575
Sr. Director Sales EventsJob DescriptionSr. Director - Event Marketing and Sales Enablement - Homes.com Company: CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.About Us: As a division of CoStar Group, Homes.com is reimagining the home search experience for consumers and agents alike. We are empowering people to discover homes, share insights and make connections on their terms – disrupting a multi-billion industry.About the Role:
As the Sr. Director of Event Marketing and Sales Enablement at Homes.com, you will develop and execute a comprehensive event marketing strategy, including trade shows, conferences, webinars, and customer events. You will oversee the planning and execution of all marketing events, managing budgets, vendors, and cross-functional teams to ensure seamless and impactful experiences. Your role involves creating impactful sales enablement content and tools to support our sales team’s efforts. You will collaborate closely with product marketing, sales, PR, and other teams to align event messaging and sales materials with overall marketing goals. Analyzing event performance and ROI, you will provide actionable insights to improve future initiatives. Additionally, you will manage and mentor the event marketing and sales enablement team members, fostering a culture of excellence and continuous improvement.Responsibilities:Develop and execute a comprehensive event marketing strategy, including trade shows, conferences, webinars, and customer events.Oversee planning and execution of all marketing events, managing budgets, vendors, and cross-functional teams.Create impactful sales enablement content and tools to support our sales team's efforts.Collaborate with product marketing, sales, PR and other teams to align event messaging and sales materials with overall marketing goals.Analyze event performance and ROI, providing actionable insights to improve future initiatives.Manage and mentor the event marketing and sales enablement team members.Qualifications:10+ years of experience in marketing leadership roles.Expertise in event marketing strategy and sales enablement initiatives to drive brand awareness, generate leads, and empower sales teams.Strong skills in leading the strategic development and implementation of trade shows, conferences, and events.Experience coordinating and managing key internal stakeholders, including sales, PR, product, marketing, and executive leadership.Ability to align event messaging and sales materials with overall marketing goals.Proficiency in creating impactful sales enablement content and tools.Strong collaboration skills with cross-functional teams to ensure seamless execution of marketing strategies.Strong financial acumen with experience managing event marketing budgets and resource allocation.Bachelor’s degree required; marketing or business-related degree preferred.What’s in it for you?
When you join CoStar Group, you will experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with training and tuition reimbursement. Other highlights of our benefits package include:Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug.Life, legal, and supplementary insurance.Virtual and in-person mental health counseling services for individuals and family.Commuter and parking benefits.401(K) retirement plan with matching contributions.Employee stock purchase plan.11 holidays and 3 weeks of vacation per year.On-site fitness center.Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups.Snacks and caffeine.We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing.
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As the Sr. Director of Event Marketing and Sales Enablement at Homes.com, you will develop and execute a comprehensive event marketing strategy, including trade shows, conferences, webinars, and customer events. You will oversee the planning and execution of all marketing events, managing budgets, vendors, and cross-functional teams to ensure seamless and impactful experiences. Your role involves creating impactful sales enablement content and tools to support our sales team’s efforts. You will collaborate closely with product marketing, sales, PR, and other teams to align event messaging and sales materials with overall marketing goals. Analyzing event performance and ROI, you will provide actionable insights to improve future initiatives. Additionally, you will manage and mentor the event marketing and sales enablement team members, fostering a culture of excellence and continuous improvement.Responsibilities:Develop and execute a comprehensive event marketing strategy, including trade shows, conferences, webinars, and customer events.Oversee planning and execution of all marketing events, managing budgets, vendors, and cross-functional teams.Create impactful sales enablement content and tools to support our sales team's efforts.Collaborate with product marketing, sales, PR and other teams to align event messaging and sales materials with overall marketing goals.Analyze event performance and ROI, providing actionable insights to improve future initiatives.Manage and mentor the event marketing and sales enablement team members.Qualifications:10+ years of experience in marketing leadership roles.Expertise in event marketing strategy and sales enablement initiatives to drive brand awareness, generate leads, and empower sales teams.Strong skills in leading the strategic development and implementation of trade shows, conferences, and events.Experience coordinating and managing key internal stakeholders, including sales, PR, product, marketing, and executive leadership.Ability to align event messaging and sales materials with overall marketing goals.Proficiency in creating impactful sales enablement content and tools.Strong collaboration skills with cross-functional teams to ensure seamless execution of marketing strategies.Strong financial acumen with experience managing event marketing budgets and resource allocation.Bachelor’s degree required; marketing or business-related degree preferred.What’s in it for you?
When you join CoStar Group, you will experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with training and tuition reimbursement. Other highlights of our benefits package include:Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug.Life, legal, and supplementary insurance.Virtual and in-person mental health counseling services for individuals and family.Commuter and parking benefits.401(K) retirement plan with matching contributions.Employee stock purchase plan.11 holidays and 3 weeks of vacation per year.On-site fitness center.Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups.Snacks and caffeine.We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing.
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