LogicMonitor
Marketing Operations Manager
LogicMonitor, Santa Barbara, California, us, 93190
We love going to work and think you should too. Our team is dedicated to trust, customer obsession, agility, and striving to be better everyday. These values serve as the foundation of our culture, guiding our actions and driving us towards excellence. We foster a culture of performance and recognition, allowing us to transform growth as we enable our employees to do the best work of their careers.This position is located in Santa Barbara, CA.
Our team is located in the heart of downtown Santa Barbara. Across the globe, our Centers of Energy serve as hubs where we accelerate productivity and collaboration, inspire creativity, and cultivate a culture of connection and celebration. Our teams coordinate their time in Centers of Energy to reflect how they work best.LogicMonitor is proud to be an equal opportunity employer. We deeply care about our employees’ well-being, fostering an environment where every individual is valued and respected. We celebrate the diversity of our team and are committed to fostering a culture of inclusivity. Come as you are, be yourself, and let's grow together.What You'll Do:As the Marketing Operations Manager, you will manage the configuration and data maintenance of our marketing automation platform, Marketo, and CRM, Salesforce, to implement best practices in lead management, marketing reporting, nurturing, and database management. You will also oversee our marketing attribution platform, Full Circle Insights, ensuring accurate marketing funnel and campaign reporting.You’ll partner with marketing leaders across operations, digital, campaigns, customer, partner, and events to plan, create, build, and execute marketing automation campaigns. Your work will span across the customer lifecycle and will help optimize audience segmentation to drive marketing pipeline growth at LogicMonitor.Here's a closer look at this key role:Technical and Operational Management:Oversee Marketo's technical and operational aspects to generate, nurture, distribute, and report on leads.Manage data integration and flow between Salesforce, Marketo, and other key marketing systems for comprehensive tracking.Onboard new Marketo users as marketing processes expand, ensuring consistency in business processes and campaign/program workflow builds.Monitor database hygiene and perform ongoing data cleansing to maintain marketing database health and accuracy.Understand the framework of campaigns, lead routing, list uploads, and data management between sales and marketing systems.Campaign Execution and Optimization:Collaborate with marketing leaders to plan, create, and execute programs in Marketo and Salesforce.Optimize programs for attribution and funnel metrics tracking.Ensure successful lead handoff from Marketing to the Business Development team.Ensure the lead-scoring process is followed to pass qualified leads to sales and improve conversion rates.Build and maintain customer journeys, advanced nurture builds, and email campaigns across the customer lifecycle.Reporting and Analysis:Facilitate reporting cadences from Salesforce and Marketo, ensuring data accuracy for report packages and dashboards.Deliver marketing email, metrics, and campaign performance reports to support leadership and campaign managers.Report campaign results to management for key stakeholder updates.Performance Improvement:Conduct A/B testing on subject lines, email copy, layouts, and CTAs to improve conversions.Monitor email performance metrics and manage sender scores, deliverability rates, unsubscribes, and subscription preferences.Collaboration and Strategy:Partner with the marketing team to set goals, KPIs, audience segments, cadence, creative/content, and tracking for each campaign.Develop and maintain meaningful database segmentation for tailored campaign experiences.Collaborate with web developers on landing pages to measure click-through rates as part of campaigns.Additional Responsibilities:Handle operational and data analysis projects as needed.What You'll Need:5+ years of experience in marketing operations or a similar role in the B2B tech space; SaaS experience is a plus.5+ years of experience in use of business analytics, key performance indicators, and reporting dashboards.Advanced proficiency in Marketo and Salesforce CRM; Marketo certification is a plus.Strong technical, analytical, and quantitative skills with experience in business analytics, KPIs, and reporting dashboards.Proficient in core marketing technologies and lead capacity planning; predictive pipeline analytics experience is a plus.Excellent communication skills to translate complex data into actionable insights; able to train teams on best practices.Highly organized, detail-oriented, and process-driven with a proactive, can-do attitude.Agile and able to multitask, prioritize, and work efficiently under tight deadlines.Positive, energetic, and a team player with strong collaboration and feedback skills.
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Our team is located in the heart of downtown Santa Barbara. Across the globe, our Centers of Energy serve as hubs where we accelerate productivity and collaboration, inspire creativity, and cultivate a culture of connection and celebration. Our teams coordinate their time in Centers of Energy to reflect how they work best.LogicMonitor is proud to be an equal opportunity employer. We deeply care about our employees’ well-being, fostering an environment where every individual is valued and respected. We celebrate the diversity of our team and are committed to fostering a culture of inclusivity. Come as you are, be yourself, and let's grow together.What You'll Do:As the Marketing Operations Manager, you will manage the configuration and data maintenance of our marketing automation platform, Marketo, and CRM, Salesforce, to implement best practices in lead management, marketing reporting, nurturing, and database management. You will also oversee our marketing attribution platform, Full Circle Insights, ensuring accurate marketing funnel and campaign reporting.You’ll partner with marketing leaders across operations, digital, campaigns, customer, partner, and events to plan, create, build, and execute marketing automation campaigns. Your work will span across the customer lifecycle and will help optimize audience segmentation to drive marketing pipeline growth at LogicMonitor.Here's a closer look at this key role:Technical and Operational Management:Oversee Marketo's technical and operational aspects to generate, nurture, distribute, and report on leads.Manage data integration and flow between Salesforce, Marketo, and other key marketing systems for comprehensive tracking.Onboard new Marketo users as marketing processes expand, ensuring consistency in business processes and campaign/program workflow builds.Monitor database hygiene and perform ongoing data cleansing to maintain marketing database health and accuracy.Understand the framework of campaigns, lead routing, list uploads, and data management between sales and marketing systems.Campaign Execution and Optimization:Collaborate with marketing leaders to plan, create, and execute programs in Marketo and Salesforce.Optimize programs for attribution and funnel metrics tracking.Ensure successful lead handoff from Marketing to the Business Development team.Ensure the lead-scoring process is followed to pass qualified leads to sales and improve conversion rates.Build and maintain customer journeys, advanced nurture builds, and email campaigns across the customer lifecycle.Reporting and Analysis:Facilitate reporting cadences from Salesforce and Marketo, ensuring data accuracy for report packages and dashboards.Deliver marketing email, metrics, and campaign performance reports to support leadership and campaign managers.Report campaign results to management for key stakeholder updates.Performance Improvement:Conduct A/B testing on subject lines, email copy, layouts, and CTAs to improve conversions.Monitor email performance metrics and manage sender scores, deliverability rates, unsubscribes, and subscription preferences.Collaboration and Strategy:Partner with the marketing team to set goals, KPIs, audience segments, cadence, creative/content, and tracking for each campaign.Develop and maintain meaningful database segmentation for tailored campaign experiences.Collaborate with web developers on landing pages to measure click-through rates as part of campaigns.Additional Responsibilities:Handle operational and data analysis projects as needed.What You'll Need:5+ years of experience in marketing operations or a similar role in the B2B tech space; SaaS experience is a plus.5+ years of experience in use of business analytics, key performance indicators, and reporting dashboards.Advanced proficiency in Marketo and Salesforce CRM; Marketo certification is a plus.Strong technical, analytical, and quantitative skills with experience in business analytics, KPIs, and reporting dashboards.Proficient in core marketing technologies and lead capacity planning; predictive pipeline analytics experience is a plus.Excellent communication skills to translate complex data into actionable insights; able to train teams on best practices.Highly organized, detail-oriented, and process-driven with a proactive, can-do attitude.Agile and able to multitask, prioritize, and work efficiently under tight deadlines.Positive, energetic, and a team player with strong collaboration and feedback skills.
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