Unisys
Marketing Digital Intelligence Senior Manager
Unisys, Blue Bell, Pennsylvania, us, 19424
Reference #: REQ558960 What success looks like in this role:
Key Responsibilities
Develop and implement digital analytics strategies that enable proper tracking of marketing performance Lead the analytics team in analyzing data and generating insights from various digital channels, including social media, website traffic, email campaigns, and paid media. Demonstrate the levers of success between marketing performance and lead/opportunity conversions. Collaborate with cross-functional teams to provide actionable insights and recommendations for optimizing digital marketing efforts. Provide real-time actionable insights for digital advertising campaigns, ensuring they meet performance metrics and budget requirements. Oversee the creation and maintenance of dashboards and reports to track key performance indicators and campaign effectiveness. Set KPI's for digital marketing and track performance to goal Stay abreast of industry trends and best practices in digital analytics and introduce new tools and techniques to enhance the team's capabilities. Develop a modeling practice to pull actionable lead, intent, and performance data Provide leadership and mentorship to the analytics team, fostering a culture of continuous learning and development.
You will be successful in this role if you have: Qualifications
Marketing: Undergraduate degree in business intelligence, digital analytics, business or related field required; and aminimum of 7 years of relevant experience. Strong analytical skills with the ability to interpret complex data and translate it into actionable insights. Proficiency in digital analytics tools and platforms, such as Google Analytics, Adobe Analytics, and social media insights. Excellent communication skills with the ability to present findings to stakeholders at all levels. Proven leadership experience with the ability to manage and develop a high-performing team. Strong written communication skills Strong presentation skills Understanding of marketing automation and CRM tools such as Pardot and Salesforce.com Experience in social media and digital marketing This position will be required to work Eastern Time Zone
Unisys offers an outstanding benefits package, featuring unlimited paid time off, a 401(k) match, comprehensive healthcare, HSA matching, ongoing learning opportunities, and more! We're committed to supporting work-life balance and investing in your future success.
At Unisys, we incorporate video interviews as a key part of our hiring process. This allows us to get to know you better and provide a more engaging and convenient interview experience. We appreciate your understanding and look forward to connecting with you virtually!
#LI-AC2
This role may require access to export-controlled commodities and technology. Therefore, to conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.
Unisys is proud to be an equal opportunity employer that considers all qualified applicants without regard to age, caste, citizenship, color, disability, family medical history, family status, ethnicity, gender, gender expression, gender identity, genetic information, marital status, national origin, parental status, pregnancy, race, religion, sex, sexual orientation, transgender status, veteran status or any other category protected by law.
This commitment includes our efforts to provide for all those who seek to express interest in employment the opportunity to participate without barriers. If you are a US job seeker unable to review the job opportunities herein, or cannot otherwise complete your expression of interest, without additional assistance and would like to discuss a request for reasonable accommodation, please contact our Global Recruiting organization at GlobalRecruiting@unisys.com or alternatively Toll Free: 888-560-1782 (Prompt 4). US job seekers can find more information about Unisys EEO commitment here.
Unisys is an Equal Opportunity Employer -- Minorities/Females/ Veterans/Individuals with Disabilities/ Sexual Orientation/Gender Identity
Key Responsibilities
Develop and implement digital analytics strategies that enable proper tracking of marketing performance Lead the analytics team in analyzing data and generating insights from various digital channels, including social media, website traffic, email campaigns, and paid media. Demonstrate the levers of success between marketing performance and lead/opportunity conversions. Collaborate with cross-functional teams to provide actionable insights and recommendations for optimizing digital marketing efforts. Provide real-time actionable insights for digital advertising campaigns, ensuring they meet performance metrics and budget requirements. Oversee the creation and maintenance of dashboards and reports to track key performance indicators and campaign effectiveness. Set KPI's for digital marketing and track performance to goal Stay abreast of industry trends and best practices in digital analytics and introduce new tools and techniques to enhance the team's capabilities. Develop a modeling practice to pull actionable lead, intent, and performance data Provide leadership and mentorship to the analytics team, fostering a culture of continuous learning and development.
You will be successful in this role if you have: Qualifications
Marketing: Undergraduate degree in business intelligence, digital analytics, business or related field required; and aminimum of 7 years of relevant experience. Strong analytical skills with the ability to interpret complex data and translate it into actionable insights. Proficiency in digital analytics tools and platforms, such as Google Analytics, Adobe Analytics, and social media insights. Excellent communication skills with the ability to present findings to stakeholders at all levels. Proven leadership experience with the ability to manage and develop a high-performing team. Strong written communication skills Strong presentation skills Understanding of marketing automation and CRM tools such as Pardot and Salesforce.com Experience in social media and digital marketing This position will be required to work Eastern Time Zone
Unisys offers an outstanding benefits package, featuring unlimited paid time off, a 401(k) match, comprehensive healthcare, HSA matching, ongoing learning opportunities, and more! We're committed to supporting work-life balance and investing in your future success.
At Unisys, we incorporate video interviews as a key part of our hiring process. This allows us to get to know you better and provide a more engaging and convenient interview experience. We appreciate your understanding and look forward to connecting with you virtually!
#LI-AC2
This role may require access to export-controlled commodities and technology. Therefore, to conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.
Unisys is proud to be an equal opportunity employer that considers all qualified applicants without regard to age, caste, citizenship, color, disability, family medical history, family status, ethnicity, gender, gender expression, gender identity, genetic information, marital status, national origin, parental status, pregnancy, race, religion, sex, sexual orientation, transgender status, veteran status or any other category protected by law.
This commitment includes our efforts to provide for all those who seek to express interest in employment the opportunity to participate without barriers. If you are a US job seeker unable to review the job opportunities herein, or cannot otherwise complete your expression of interest, without additional assistance and would like to discuss a request for reasonable accommodation, please contact our Global Recruiting organization at GlobalRecruiting@unisys.com or alternatively Toll Free: 888-560-1782 (Prompt 4). US job seekers can find more information about Unisys EEO commitment here.
Unisys is an Equal Opportunity Employer -- Minorities/Females/ Veterans/Individuals with Disabilities/ Sexual Orientation/Gender Identity