Tbwa Chiat/Day Inc
Strategy Manager
Tbwa Chiat/Day Inc, Los Angeles, California, United States,
Why We Exist and What We Do:At Dr. Squatch (www.drsquatch.com), we’re raising the bar on men’s personal care with our line of natural, high-performance products. We’re on a high-growth, fast-moving ride, continually introducing new product categories, launching into retailers nationwide, and growing internationally. We have been recognized and certified by Great Place to Work multiple times, and we achieved status as a certified BCorp in 2023. We are looking for passionate, talented people who want to join us in our mission to inspire and educate men to be happier and healthier!About the Role:Dr. Squatch is looking for a detail-oriented and results-driven
Strategy Manager
to join the Retention & Monetization Team and support our efforts in engaging, nurturing, and driving customer loyalty. In this role, you will be responsible for leading retention and merchandising strategies, overseeing the execution of key initiatives, and reporting. You will be pivotal in enhancing customer loyalty and driving continuous growth through innovative and data-driven approaches.This role will report to the Associate Director of Retention and Monetization, working collaboratively across all Marketing teams. This role will work hand-in-hand with key company leaders to manage critical business tasks and strategies.This full-time, hybrid position with company benefits is based in Marina del Rey, CA, and will require 3 days per week in-office.The anticipated base compensation range for this role will be $80,000 to $120,000. Compensation will be commensurate with the candidate's experience and local market rates.What You'll Do:Drive strategic planning for our ecommerce business, with a focus on retention and monetization, and partnering cross-functionally with Marketing teams to implement key initiatives.Rigorously measure and report on performance on a weekly basis, adjusting strategies based on data-driven insights to maximize effectiveness.Set, manage, and track budget for Retention across platforms and vendors, identifying opportunities and working with the Lifecycle team and leadership to implement them.Oversee and execute comprehensive re-engagement campaigns through direct mail, email, SMS, and other lifecycle marketing platforms.Drive email & SMS list growth initiatives (e.g., on-site pop-up testing), collaborating closely with external vendors.Define and implement strategic merchandising and monetization strategies (e.g., pricing optimizations, bundling, customer experience enhancements).About You:Minimum 2+ years of experience in marketing at a consumer brand, agency, management consulting, investment banking, or consumer technology.Strong analytical skills and experience with modeling.Problem solver with a sense of urgency.Entrepreneurial mindset and ability to take ownership.Excellent communication and presentation skills.Bachelor's degree in quantitative field preferred (engineering, mathematics, statistics, etc.).Experience working in the consumer products industry preferred.You can get things done without perfect resources, are innovative and work with a sense of urgency.You have high standards, take ownership of your work and are invested in the outcome.You proactively help others, stay positive, and have a good sense of humor.Analytically driven and curious.Comfort with a rapidly evolving work environment, and experience taking initiative.Test and Learn mentality.Highly energetic and uplifts people around them.Learns new technology/business software with ease.Who We Are:Our core values come naturally and make us a better, more whole, and unique team. We are
Bold & Innovative
- we are creative, rethink how things are done, and find a way. We
Play to Win
- we have high standards, we encourage ownership of work, we are scrappy, we act with urgency, and we invest in the outcome of our work. We are
Team Squatch
- we are humble, help others outside our own wheelhouse, stay positive, have fun, and have approachable and transparent leadership.We offer a competitive salary in a growth-focused & collaborative team environment. Benefits include medical, dental, vision, 401k with Squatch match, and PTO. We also have great perks like healthy snacks, frequent company events, and of course, free products!Diversity, Equity & Inclusion @ Squatch:We firmly believe that Team Squatch is a place for everyone and we’re proud to be an equal opportunity employer who is committed to inclusion and diversity. We do not discriminate based on any characteristic protected by federal or state law. We embrace differences and are building a company and culture that is represented by a variety of backgrounds, perspectives, life experiences, and skills.For Applicants with Disabilities:
Reasonable accommodation will be made so that qualified applicants with disabilities may participate in the application process. If you need any accommodations during the hiring process, please let us know when you submit your application and we'll do our very best to adjust as needed.
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Strategy Manager
to join the Retention & Monetization Team and support our efforts in engaging, nurturing, and driving customer loyalty. In this role, you will be responsible for leading retention and merchandising strategies, overseeing the execution of key initiatives, and reporting. You will be pivotal in enhancing customer loyalty and driving continuous growth through innovative and data-driven approaches.This role will report to the Associate Director of Retention and Monetization, working collaboratively across all Marketing teams. This role will work hand-in-hand with key company leaders to manage critical business tasks and strategies.This full-time, hybrid position with company benefits is based in Marina del Rey, CA, and will require 3 days per week in-office.The anticipated base compensation range for this role will be $80,000 to $120,000. Compensation will be commensurate with the candidate's experience and local market rates.What You'll Do:Drive strategic planning for our ecommerce business, with a focus on retention and monetization, and partnering cross-functionally with Marketing teams to implement key initiatives.Rigorously measure and report on performance on a weekly basis, adjusting strategies based on data-driven insights to maximize effectiveness.Set, manage, and track budget for Retention across platforms and vendors, identifying opportunities and working with the Lifecycle team and leadership to implement them.Oversee and execute comprehensive re-engagement campaigns through direct mail, email, SMS, and other lifecycle marketing platforms.Drive email & SMS list growth initiatives (e.g., on-site pop-up testing), collaborating closely with external vendors.Define and implement strategic merchandising and monetization strategies (e.g., pricing optimizations, bundling, customer experience enhancements).About You:Minimum 2+ years of experience in marketing at a consumer brand, agency, management consulting, investment banking, or consumer technology.Strong analytical skills and experience with modeling.Problem solver with a sense of urgency.Entrepreneurial mindset and ability to take ownership.Excellent communication and presentation skills.Bachelor's degree in quantitative field preferred (engineering, mathematics, statistics, etc.).Experience working in the consumer products industry preferred.You can get things done without perfect resources, are innovative and work with a sense of urgency.You have high standards, take ownership of your work and are invested in the outcome.You proactively help others, stay positive, and have a good sense of humor.Analytically driven and curious.Comfort with a rapidly evolving work environment, and experience taking initiative.Test and Learn mentality.Highly energetic and uplifts people around them.Learns new technology/business software with ease.Who We Are:Our core values come naturally and make us a better, more whole, and unique team. We are
Bold & Innovative
- we are creative, rethink how things are done, and find a way. We
Play to Win
- we have high standards, we encourage ownership of work, we are scrappy, we act with urgency, and we invest in the outcome of our work. We are
Team Squatch
- we are humble, help others outside our own wheelhouse, stay positive, have fun, and have approachable and transparent leadership.We offer a competitive salary in a growth-focused & collaborative team environment. Benefits include medical, dental, vision, 401k with Squatch match, and PTO. We also have great perks like healthy snacks, frequent company events, and of course, free products!Diversity, Equity & Inclusion @ Squatch:We firmly believe that Team Squatch is a place for everyone and we’re proud to be an equal opportunity employer who is committed to inclusion and diversity. We do not discriminate based on any characteristic protected by federal or state law. We embrace differences and are building a company and culture that is represented by a variety of backgrounds, perspectives, life experiences, and skills.For Applicants with Disabilities:
Reasonable accommodation will be made so that qualified applicants with disabilities may participate in the application process. If you need any accommodations during the hiring process, please let us know when you submit your application and we'll do our very best to adjust as needed.
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