USA Beauty
Marketing Manager Premiere Beauty Shows
USA Beauty, Orlando, Florida, us, 32885
Job Description
What we’re looking for:
We are looking for an experienced B2B Marketer with a strong background in sales marketing strategies and implementation. In this role, you will lead the driving of sales marketing strategies and implementation, working closely with marketing and sales teams. Your main responsibilities will include supporting sales goals, generating leads, and ensuring exhibitor satisfaction for
Premiere Beauty Shows
, the premier network of immersive events for beauty professionals, students, educators, and brands. Success in this role requires strong collaboration with colleagues and a willingness to explore new tactics to achieve growth and engagement.
Role Accountability and Duties
:
Develop and implement sales marketing strategies that support sales goals, drive new leads and customer satisfaction; working closely with the internal sales team to align on support needs throughout the campaign cycle
Compose print and digital sales materials utilizing compelling data points and messaging to display the value of exhibiting in our shows and sponsorship opportunities
Develop and launch email campaigns that utilize targeted messaging, segmentation, and email best practices to drive conversions and keep customers informed.
Manage the end-to-end customer experience across digital tools and channels, ensuring seamless interactions and meeting objectives for each platform. This encompasses websites, surveys, registration platforms, and online directories.
Craft educational resources and tutorials to empower exhibitors and enhance their performance.
Collaborate with advertising agency on digital advertising strategy and execution to generate exhibit sales leads
Build relationships with key customers and develop cross-marketing plans to promote their presence at the show and drive interest from their following
Analyze channel marketing performance to employ optimizations and inform future strategies
Liaise with Sales Support and Marketing Data Manager to pull and query sales records and reports needed to deploy and inform marketing campaigns
Attend Premiere Shows as well as potential competitor shows, other industry events and customer meetings as needed
Qualifications:Qualifications
What you bring to the team:
5 years proven work experience in a B2B marketing role
Experience creating and executing email marketing campaigns. Eloqua experience a plus.
Experience using a CRM tool, specifically Salesforce
Writing Skills – demonstrated ability to write targeted marketing copy for sales materials, presentations, website, advertisements and email campaigns
Extremely detailed – you ensure “no stone is unturned” before a campaign deploys
A proactive self-starter with a desire to take projects and run with them
An understanding of sales processes and tactics
Experience in prioritizing customer satisfaction through engagement and support.
Problem solving – you balance stakeholder needs while maintaining brand and business objectives. You can identify roadblocks, determine fixes, and work in a team environment to implement the solutions to get to the end goal
Out of the box thinking – You are willing to challenge norms and come up with fresh ideas and approaches on reaching audiences and engaging our customers
Data-Driven – ability to analyze data, create reports and utilize insights
Proficiency in MS Office including Word, Excel, and PowerPoint is required.
Self-motivated, collaborative, and high energy
Ability to travel 25%
This posting will automatically expire on 9/20/2024
Additional Information
We offer:
Competitive Compensation Package
Access to LinkedIn Learning and other development/training opportunities
Health and Wellness Benefits (medical, dental, eye)
401K and Matching
Generous PTO policy
Work-life balance
We’re not solely focused on a checklist of skills. We champion energy and ambition, and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here
.
What we’re looking for:
We are looking for an experienced B2B Marketer with a strong background in sales marketing strategies and implementation. In this role, you will lead the driving of sales marketing strategies and implementation, working closely with marketing and sales teams. Your main responsibilities will include supporting sales goals, generating leads, and ensuring exhibitor satisfaction for
Premiere Beauty Shows
, the premier network of immersive events for beauty professionals, students, educators, and brands. Success in this role requires strong collaboration with colleagues and a willingness to explore new tactics to achieve growth and engagement.
Role Accountability and Duties
:
Develop and implement sales marketing strategies that support sales goals, drive new leads and customer satisfaction; working closely with the internal sales team to align on support needs throughout the campaign cycle
Compose print and digital sales materials utilizing compelling data points and messaging to display the value of exhibiting in our shows and sponsorship opportunities
Develop and launch email campaigns that utilize targeted messaging, segmentation, and email best practices to drive conversions and keep customers informed.
Manage the end-to-end customer experience across digital tools and channels, ensuring seamless interactions and meeting objectives for each platform. This encompasses websites, surveys, registration platforms, and online directories.
Craft educational resources and tutorials to empower exhibitors and enhance their performance.
Collaborate with advertising agency on digital advertising strategy and execution to generate exhibit sales leads
Build relationships with key customers and develop cross-marketing plans to promote their presence at the show and drive interest from their following
Analyze channel marketing performance to employ optimizations and inform future strategies
Liaise with Sales Support and Marketing Data Manager to pull and query sales records and reports needed to deploy and inform marketing campaigns
Attend Premiere Shows as well as potential competitor shows, other industry events and customer meetings as needed
Qualifications:Qualifications
What you bring to the team:
5 years proven work experience in a B2B marketing role
Experience creating and executing email marketing campaigns. Eloqua experience a plus.
Experience using a CRM tool, specifically Salesforce
Writing Skills – demonstrated ability to write targeted marketing copy for sales materials, presentations, website, advertisements and email campaigns
Extremely detailed – you ensure “no stone is unturned” before a campaign deploys
A proactive self-starter with a desire to take projects and run with them
An understanding of sales processes and tactics
Experience in prioritizing customer satisfaction through engagement and support.
Problem solving – you balance stakeholder needs while maintaining brand and business objectives. You can identify roadblocks, determine fixes, and work in a team environment to implement the solutions to get to the end goal
Out of the box thinking – You are willing to challenge norms and come up with fresh ideas and approaches on reaching audiences and engaging our customers
Data-Driven – ability to analyze data, create reports and utilize insights
Proficiency in MS Office including Word, Excel, and PowerPoint is required.
Self-motivated, collaborative, and high energy
Ability to travel 25%
This posting will automatically expire on 9/20/2024
Additional Information
We offer:
Competitive Compensation Package
Access to LinkedIn Learning and other development/training opportunities
Health and Wellness Benefits (medical, dental, eye)
401K and Matching
Generous PTO policy
Work-life balance
We’re not solely focused on a checklist of skills. We champion energy and ambition, and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here
.