AAA Northeast
Media Manager
AAA Northeast, Providence, Rhode Island, us, 02912
Are you interested in joining a team that is continuously innovating to create the best experiences for members? Would you like to work for a company that has been rated a top employer and best place to work across the Northeast year over year? Do you want to be part of a company that is committed to giving back to the community?
At AAA Northeast, as we continue to grow, our mission remains the same: helping and serving is a way of life. It's why we've earned the trust of millions, and why AAA Northeast has remained a resilient and reliable brand for over a century.
Position Overview:
The Media Manager delivers exceptional quality advertising products and Five Diamond service that meets business line expectations for quality, accuracy, timeliness, and cost. This position ensures external advertising media plan is executed on time and on budget and works closely with the Marketing leadership team to continuously evaluate performance of external agencies and recommends new workflows for improved time management and cost efficiencies.
What you will do:
Work in conjunction with media planning team to develop and execute customized plans for each business line to reach business goals and deliver optimized performance.
Provide leadership to the staff responsible for executing all digital media buys (including SEM, social, display, programmatic, OOH, CTV/TV, streaming audio, etc.) from campaign development, budgetary requirements, goal setting, and tagging/tracking, through to data ingestion and reporting.
Ensure proper resources and training to all team members with a focus on development and building bench strength while also complying with appropriate professional standards, laws, regulations, and operating within the Club's mission, leadership values and the members' interest.
Strategize with identified stakeholders to develop and optimize digital media campaigns for both performance and scale. Ensure media efficiencies, targeting, and segmentation across business lines and channels.
Coordinate data connections from various first, second, and third-party sources. This includes integrations for use in identifying and targeting audience segments and collecting and sharing campaign performance data to ensure alignment with Club strategies, processes, and Member First philosophy.
Build and continuously improve upon the operation of an in-house media agency by defining the processes, vendors, and resources needed to successfully deliver all media services, or contract with external vendors to deliver portions not deliverable by the team.
Implement budget tracking and forecasting to ensure efficient use of resources.
Act as primary contact with managed service partners, as needed.
Work directly with business line leadership to ensure a cohesiveness between digital and non-digital media efforts.
Keep abreast of industry trends, new technologies, and emerging platforms to recommend innovative strategies.
Perform any other tasks necessary to achieve individual and/or organizational success or as directed.
Salary:
The pay range for this position in Rhode Island is $88,000.00 - $106,750.00. Base pay offered may vary depending on job-related knowledge, skills, and experience. Annual bonuses are some of the additional forms of compensation offered. Additionally, employees may participate in our award-winning medical, dental, vision, wellness, financial (6% 401k match), and a wide array of other employee and membership benefits.
What you need:
Bachelor's degree in marketing or a related field, Master's degree preferred.
6+ years of progressively responsible paid media campaign management with demonstrated outcomes.
4+ years of experience managing a team of paid media professionals.
Successful management of full-funnel media strategy from planning and operations to forecasting, audience targeting, data collection, optimizations, and budget management.
Experience in multi-channel test & learn environments for constant strategic evolution.
Strong analytical skills with the ability to interpret data and provide actionable insights.
Exceptional problem-solving skills and high attention to detail.
Demonstrated ability to work effectively under pressure, multitask, prioritize, and manage time.
Adobe Advertising and Adobe Analytics experience preferred but not required.
Strong written and verbal communication skills.
Good organizational skills and time management.
AAA Northeast is proud of our diverse culture, fostered by the many talents, skills, passions, and expertise of our employees. We are an equal opportunity employer. We do not discriminate in recruiting, hiring, or promotion based on race, color, creed or religion, national origin, sex, age, sexual orientation, veterans status, gender identity or expression, disability, genetic information, marital status, pregnancy, or membership in any other protected class. We thrive when our team members bring their whole selves to work.
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At AAA Northeast, as we continue to grow, our mission remains the same: helping and serving is a way of life. It's why we've earned the trust of millions, and why AAA Northeast has remained a resilient and reliable brand for over a century.
Position Overview:
The Media Manager delivers exceptional quality advertising products and Five Diamond service that meets business line expectations for quality, accuracy, timeliness, and cost. This position ensures external advertising media plan is executed on time and on budget and works closely with the Marketing leadership team to continuously evaluate performance of external agencies and recommends new workflows for improved time management and cost efficiencies.
What you will do:
Work in conjunction with media planning team to develop and execute customized plans for each business line to reach business goals and deliver optimized performance.
Provide leadership to the staff responsible for executing all digital media buys (including SEM, social, display, programmatic, OOH, CTV/TV, streaming audio, etc.) from campaign development, budgetary requirements, goal setting, and tagging/tracking, through to data ingestion and reporting.
Ensure proper resources and training to all team members with a focus on development and building bench strength while also complying with appropriate professional standards, laws, regulations, and operating within the Club's mission, leadership values and the members' interest.
Strategize with identified stakeholders to develop and optimize digital media campaigns for both performance and scale. Ensure media efficiencies, targeting, and segmentation across business lines and channels.
Coordinate data connections from various first, second, and third-party sources. This includes integrations for use in identifying and targeting audience segments and collecting and sharing campaign performance data to ensure alignment with Club strategies, processes, and Member First philosophy.
Build and continuously improve upon the operation of an in-house media agency by defining the processes, vendors, and resources needed to successfully deliver all media services, or contract with external vendors to deliver portions not deliverable by the team.
Implement budget tracking and forecasting to ensure efficient use of resources.
Act as primary contact with managed service partners, as needed.
Work directly with business line leadership to ensure a cohesiveness between digital and non-digital media efforts.
Keep abreast of industry trends, new technologies, and emerging platforms to recommend innovative strategies.
Perform any other tasks necessary to achieve individual and/or organizational success or as directed.
Salary:
The pay range for this position in Rhode Island is $88,000.00 - $106,750.00. Base pay offered may vary depending on job-related knowledge, skills, and experience. Annual bonuses are some of the additional forms of compensation offered. Additionally, employees may participate in our award-winning medical, dental, vision, wellness, financial (6% 401k match), and a wide array of other employee and membership benefits.
What you need:
Bachelor's degree in marketing or a related field, Master's degree preferred.
6+ years of progressively responsible paid media campaign management with demonstrated outcomes.
4+ years of experience managing a team of paid media professionals.
Successful management of full-funnel media strategy from planning and operations to forecasting, audience targeting, data collection, optimizations, and budget management.
Experience in multi-channel test & learn environments for constant strategic evolution.
Strong analytical skills with the ability to interpret data and provide actionable insights.
Exceptional problem-solving skills and high attention to detail.
Demonstrated ability to work effectively under pressure, multitask, prioritize, and manage time.
Adobe Advertising and Adobe Analytics experience preferred but not required.
Strong written and verbal communication skills.
Good organizational skills and time management.
AAA Northeast is proud of our diverse culture, fostered by the many talents, skills, passions, and expertise of our employees. We are an equal opportunity employer. We do not discriminate in recruiting, hiring, or promotion based on race, color, creed or religion, national origin, sex, age, sexual orientation, veterans status, gender identity or expression, disability, genetic information, marital status, pregnancy, or membership in any other protected class. We thrive when our team members bring their whole selves to work.
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