Glasswater Creek of Lafayette
Marketing Director
Glasswater Creek of Lafayette, Lafayette, Indiana, us, 47903
Responsibilities:
Leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy.
Forms and fosters relationships with local community professionals to maximize referral sources and opportunities for collaboration.
Participates in the pre-screening and move-in process, facilitating a seamless transition for residents and their families.
Promotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignity.
Oversees a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholders.
Delivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality care.
Implements follow-up strategies to nurture relationships and promptly address any inquiries or concerns.
Manages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing efforts.
Requirements:
High school diploma or GED required.
3+ years previous sales, marketing, or community outreach required.
Assisted/Supportive Living experience preferred.
Exceptional communication and interpersonal skills.
Ability to analyze market trends and make data-driven decisions.
Benefits:
Unlimited growth opportunities.
Medical, dental, and vision benefit packages available.
Work-life balance | Paid Time Off.
EAP & Maven family planning program.
401(k) employer match biweekly.
Self-service payroll.
Daily pay.
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Leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy.
Forms and fosters relationships with local community professionals to maximize referral sources and opportunities for collaboration.
Participates in the pre-screening and move-in process, facilitating a seamless transition for residents and their families.
Promotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignity.
Oversees a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholders.
Delivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality care.
Implements follow-up strategies to nurture relationships and promptly address any inquiries or concerns.
Manages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing efforts.
Requirements:
High school diploma or GED required.
3+ years previous sales, marketing, or community outreach required.
Assisted/Supportive Living experience preferred.
Exceptional communication and interpersonal skills.
Ability to analyze market trends and make data-driven decisions.
Benefits:
Unlimited growth opportunities.
Medical, dental, and vision benefit packages available.
Work-life balance | Paid Time Off.
EAP & Maven family planning program.
401(k) employer match biweekly.
Self-service payroll.
Daily pay.
#J-18808-Ljbffr