Apple Leisure Group
Director of Marketing - Remote
Apple Leisure Group, Miami, Florida, us, 33222
ALG Vacations (ALGV), part of the Hyatt family, is widely recognized for providing the industry's leading leisure travel experience to destinations worldwide. As North America’s only vertically integrated travel, hospitality, and leisure management group, we can oversee all aspects of the vacation - from the moment a guest books a trip to the time they return home. Serving more than three million passengers annually, each of our highly respected brands offers unique benefits and a wide portfolio of destinations.Grow your career as a
Director of Marketing
with ALG Vacations. In this role, you will be responsible for developing and executing comprehensive marketing strategies to achieve both short and long-term strategic and financial objectives. You will oversee brand strategy, creative development, communication, member engagement, and prospecting marketing for new members. You will support on-site, digital and social media spaces and report to the UVC group president.A successful Director of Marketing will:Develop and execute global brand strategies and positioning for UVC.Lead the development and implementation of innovative and results-driven marketing campaigns to drive room nights and sales revenue to applicable Hyatt properties.Provide strategic direction on brand positioning, visual presence, and messaging across various channels including social media, on-property, and sales room materials.Create and manage a comprehensive marketing plan that includes email campaigns, special offers, and member engagement strategies.Oversee the creation of print and digital content for the website and social media channels.Responsible for the performance and improvement of core platforms to optimize member-booking conversion (Website, Mobile App).Coordinate with Hyatt commercial organization to potentialize and leverage Customer Relationship Management platforms (CRM), data analysis and other relevant technology/processes.Act as communication liaison for Hyatt PR and communication department.Support lead generation and prospect generation campaigns (Master brokers, referral programs, etc.)Champion the development of member-centric marketing strategies that enhance member engagement, retention, and loyalty.Leverage the World of Hyatt loyalty program to build integrated global and regional campaigns.Plan and oversee on-property member engagement events, VIP events, and other member appreciation campaigns.Develop social media campaigns and strategies that foster loyalty, member engagement, and generate additional revenue.Monitor and optimize marketing performance to ensure business goals are achieved.Provide leadership oversight on member digital platforms, CRM, and call center alignment.Lead analysis across platforms to measure overall performance and convert insights into actionable recommendations.Demonstrate a commitment to the company’s core values.Requirements:Bachelor’s degree or superior in Sales or Marketing.MBA (preferred).5 Years of previous experience in similar positions.Proven experience in management positions within the Commercial, Marketing industry.Excellent digital skills.Possess a managerial and strategic mentality.Global Vision of the hospitality industry (preferred).
#J-18808-Ljbffr
Director of Marketing
with ALG Vacations. In this role, you will be responsible for developing and executing comprehensive marketing strategies to achieve both short and long-term strategic and financial objectives. You will oversee brand strategy, creative development, communication, member engagement, and prospecting marketing for new members. You will support on-site, digital and social media spaces and report to the UVC group president.A successful Director of Marketing will:Develop and execute global brand strategies and positioning for UVC.Lead the development and implementation of innovative and results-driven marketing campaigns to drive room nights and sales revenue to applicable Hyatt properties.Provide strategic direction on brand positioning, visual presence, and messaging across various channels including social media, on-property, and sales room materials.Create and manage a comprehensive marketing plan that includes email campaigns, special offers, and member engagement strategies.Oversee the creation of print and digital content for the website and social media channels.Responsible for the performance and improvement of core platforms to optimize member-booking conversion (Website, Mobile App).Coordinate with Hyatt commercial organization to potentialize and leverage Customer Relationship Management platforms (CRM), data analysis and other relevant technology/processes.Act as communication liaison for Hyatt PR and communication department.Support lead generation and prospect generation campaigns (Master brokers, referral programs, etc.)Champion the development of member-centric marketing strategies that enhance member engagement, retention, and loyalty.Leverage the World of Hyatt loyalty program to build integrated global and regional campaigns.Plan and oversee on-property member engagement events, VIP events, and other member appreciation campaigns.Develop social media campaigns and strategies that foster loyalty, member engagement, and generate additional revenue.Monitor and optimize marketing performance to ensure business goals are achieved.Provide leadership oversight on member digital platforms, CRM, and call center alignment.Lead analysis across platforms to measure overall performance and convert insights into actionable recommendations.Demonstrate a commitment to the company’s core values.Requirements:Bachelor’s degree or superior in Sales or Marketing.MBA (preferred).5 Years of previous experience in similar positions.Proven experience in management positions within the Commercial, Marketing industry.Excellent digital skills.Possess a managerial and strategic mentality.Global Vision of the hospitality industry (preferred).
#J-18808-Ljbffr