Texas Capital Bank
Director of Digital Marketing
Texas Capital Bank, Dallas, Texas, United States, 75215
Texas Capital is built to help businesses and their leaders. Our depth of knowledge and expertise allows us to bring the best of the big firms at a scale that works for our clients, with highly experienced bankers who truly invest in people’s success — today and tomorrow.While we are rooted in core financial products, we are differentiated by our approach. Our bankers are seasoned financial experts who possess deep experience across a multitude of industries. Equally important, they bring commitment — investing the time and resources to understand our clients’ immediate needs, identify market opportunities and meet long-term objectives. At Texas Capital, we do more than build business success. We build long-lasting relationships.Texas Capital provides a variety of benefits to colleagues, including health insurance coverage, wellness program, fertility and family building aids, life and disability insurance, retirement savings plans with a generous 401K match, paid leave programs, paid holidays, and paid time off (PTO).Headquartered in Dallas with offices in Austin, Fort Worth, Houston, Richardson, Plano and San Antonio, Texas Capital was recently named Best Regional Bank in 2024 by Bankrate and was named to
The Dallas Morning News ’ Dallas-Fort Worth metroplex Top Workplaces 2023 and GoBankingRate’s 2023 list of Best Regional Banks. For more information about joining our team, please visit us at
www.texascapitalbank.com .We are seeking a visionary leader with a passion for digital innovation and a track record of delivering impactful digital marketing strategies.
As the Director of Digital Marketing, you will oversee a team of four marketers with responsibilities for web content, paid media and social media. This role is responsible for the strategic creation of digital marketing initiatives and collaborating with cross-functional teams to develop and execute comprehensive content-driven campaigns that generate interest and conversion with our target markets across Texas Capital’s multiple lines of business. The ideal candidate must also have a current working knowledge of marketing technologies and how to optimize platforms and partnerships to create scale. This is a critical role in Texas Capital’s Marketing organization as the firm is a branch light organization.Responsibilities:
Develop comprehensive annual digital marketing content strategies that drive business growth and are aligned to overall business objectives.Direct the execution of digital marketing campaigns and activities across web, paid digital media and social media.Create strategic alignment among all digital channels to optimize the prospect path-to-purchase journey.Establish and analyze key performance indicators to measure the effectiveness of digital marketing efforts and optimize strategies accordingly.Serve as the SME to internal teams, specifically the Sales Enablement team, on opportunities to capitalize on data and technology to fulfill organizational goals.Understand software and vendor roadmaps to manage to changes and upgrades to platforms while identifying opportunities to leverage new features and capabilities released.Partner with Sales Enablement and Technology to define overall data and process architecture – especially in areas of integration with platforms outside of the marketing organization.Qualifications:
10-12 years of experience in Banking, Asset Management, or Insurance preferred.Bachelor’s degree in business (Marketing, Finance, Accounting, etc.) or other relevant degree: Master’s preferred.Track record of leading multiple large campaigns across multiple digital channels simultaneously.Demonstrated experience leading teams in dynamic and fast-paced organizations.Strong strategic thinking and analytical skills with the ability to translate business objectives into actionable plans.Understanding of the marketing technology ecosystem as it applies specifically to web, media and social media.Hands-on experience in digital marketing tools and platforms including but not limited to Google Analytics, paid and social media management tools and content management tools.Experience with SEO/SEM, A/B and multivariate ad testing with a working experience in HTML, Salesforce and Salesforce Marketing Cloud for the purpose of driving deeper cross-functional alignment.Strong Microsoft Office skills including Outlook, Excel, and PowerPoint to produce reports, correspondence, and presentations.The duties listed above are the essential functions, or fundamental duties within the job classification. The essential functions of individual positions within the classification may differ. Texas Capital Bank may assign reasonably related additional duties to individual employees consistent with standard departmental policy. Texas Capital is an Equal Opportunity Employer.
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The Dallas Morning News ’ Dallas-Fort Worth metroplex Top Workplaces 2023 and GoBankingRate’s 2023 list of Best Regional Banks. For more information about joining our team, please visit us at
www.texascapitalbank.com .We are seeking a visionary leader with a passion for digital innovation and a track record of delivering impactful digital marketing strategies.
As the Director of Digital Marketing, you will oversee a team of four marketers with responsibilities for web content, paid media and social media. This role is responsible for the strategic creation of digital marketing initiatives and collaborating with cross-functional teams to develop and execute comprehensive content-driven campaigns that generate interest and conversion with our target markets across Texas Capital’s multiple lines of business. The ideal candidate must also have a current working knowledge of marketing technologies and how to optimize platforms and partnerships to create scale. This is a critical role in Texas Capital’s Marketing organization as the firm is a branch light organization.Responsibilities:
Develop comprehensive annual digital marketing content strategies that drive business growth and are aligned to overall business objectives.Direct the execution of digital marketing campaigns and activities across web, paid digital media and social media.Create strategic alignment among all digital channels to optimize the prospect path-to-purchase journey.Establish and analyze key performance indicators to measure the effectiveness of digital marketing efforts and optimize strategies accordingly.Serve as the SME to internal teams, specifically the Sales Enablement team, on opportunities to capitalize on data and technology to fulfill organizational goals.Understand software and vendor roadmaps to manage to changes and upgrades to platforms while identifying opportunities to leverage new features and capabilities released.Partner with Sales Enablement and Technology to define overall data and process architecture – especially in areas of integration with platforms outside of the marketing organization.Qualifications:
10-12 years of experience in Banking, Asset Management, or Insurance preferred.Bachelor’s degree in business (Marketing, Finance, Accounting, etc.) or other relevant degree: Master’s preferred.Track record of leading multiple large campaigns across multiple digital channels simultaneously.Demonstrated experience leading teams in dynamic and fast-paced organizations.Strong strategic thinking and analytical skills with the ability to translate business objectives into actionable plans.Understanding of the marketing technology ecosystem as it applies specifically to web, media and social media.Hands-on experience in digital marketing tools and platforms including but not limited to Google Analytics, paid and social media management tools and content management tools.Experience with SEO/SEM, A/B and multivariate ad testing with a working experience in HTML, Salesforce and Salesforce Marketing Cloud for the purpose of driving deeper cross-functional alignment.Strong Microsoft Office skills including Outlook, Excel, and PowerPoint to produce reports, correspondence, and presentations.The duties listed above are the essential functions, or fundamental duties within the job classification. The essential functions of individual positions within the classification may differ. Texas Capital Bank may assign reasonably related additional duties to individual employees consistent with standard departmental policy. Texas Capital is an Equal Opportunity Employer.
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