Elevation Recruitment Group
Digital Marketing Lead
Elevation Recruitment Group, Location, West Virginia, United States,
Benefits:A four-day working week, with Mondays to Thursdays dedicated to productivity and Fridays off to rechargeGenerous holiday allowance with additional Christmas shutdown periodContinuous learning and development opportunities tailored to your career growthMonthly breakfast briefings to stay updated on industry trends and company newsAccess to the Perkbox rewards platform for exclusive discounts and rewardsA welcoming and inspiring office space conducive to productivity and collaborationMental health and wellbeing support for a balanced work-life experienceProfit sharing scheme to reward your contributions to our successRefer a client scheme and earn monetary rewards when you successfully refer new clientsEngaging team social events fostering connectionEmployee recognition initiatives to celebrate your achievements and contributionsPosition Overview:Elevation Recruitment are working exclusively with a full service integrated marketing agency. A data-driven doer, able to work collaboratively across an integrated agency to drive the activation of digital strategies. You’ll be predominantly focused on organic and paid social media, performance marketing, search-engine optimisation, and email marketing.You’ll be calm and responsible, a strategic thinker with a deep understanding of digital channels and an ability to work with cross-functional teams. A friendly team player, with a positive attitude, who has a passion for delivering measurable results based on data and insight.You will play a key role in enhancing brand visibility, proposing innovative digital solutions, driving customer acquisition and retention, and optimising digital marketing performance across our client portfolio and the agency itself.Position Purpose:You’ll be responsible for developing, activating, and improving comprehensive digital marketing strategies that align with the agency’s goals and client’s business objectives. You’ll work within an agency of marketing specialists, managing multiple client campaigns and projects, ensuring the seamless integration of digital tactics across various platforms.Your role is vital for delivering data-driven marketing solutions that drive growth, using analytics and insight to suggest creative ways of working to improve performance and meet KPIs.Responsibilities:Performance marketing:
Overseeing paid media strategies including PPC, display, and social advertisements, optimising for ROI and high conversion rates. You’ll analyse campaign performance, generate insights, and recommend actionable improvements.SEO and content:
Lead the development and execution of SEO strategies to improve organic search visibility and traffic. You’ll collaborate with content specialists to optimise content for SEO and user engagement.Strategic planning, research, and execution:
Develop and implement digital marketing strategies across social media, performance marketing, email, and search-engine optimisation. You’ll work across departments, executing integrated campaigns, ensuring alignment with broader marketing goals.Social media:
Create, manage, and optimise both organic and paid social media content, building loyal communities for our clients that drive engagement and conversion. You’ll play a part in developing social strategies that make an impact.Email marketing:
Create, manage and deliver email marketing campaigns including data segmentation, automation, and A/B testing. You’ll ensure email campaigns align with overall marketing strategies and drive engagement.Other Duties:Lead on client campaign meetings and project updates, fostering a positive, collaborative relationshipPay great attention to detail, continually challenging the briefEnsure that all digital marketing projects and campaigns are delivered on time and to a high standardEfficiently managing and optimising digital marketing and paid media budgetsKeeping up to date on digital and social trends, breakthroughs and updatesProofing and amending digital content, making sure its fit for purpose and meeting best practice standardsMaximising digital brand presence, for both our client and their clients, ensuring brand consistency across all communicationsMotivate and mentor the marketing team members, working together to deliver excellent resultsReviewing and reporting on all areas of digital marketing strategies and campaigns, using data to inform future communication activityProvide detailed reports for clients and internal stakeholders, highlighting opportunities, trends, and performanceServe as the primary point of contact, alongside the Head of Strategy, for clients on digital marketing matters, providing strategic advice and updatesWork closely with client services team to ensure client happiness and campaign alignmentWorking on client brand and digital audits, offering creative, data-led solutionsCollaborating with team members across all departments to uncover insights and create new ways of workingPromoting and embedding strong leadership, demonstrating the agency’s valuesIdentify target audiences, set campaign objectives, and define robust KPIs for digital activityOversee the execution of integrated digital marketing campaignsExperience:You pay attention to detail getting the basics right, always producing quality work. You avoid rushing and seek clarity.You display honesty and respect for all our employees and customers.Professionalism: You uphold high personal standards and are committed to delivering exceptional results, following laid down processes.You take accountability and ownership, taking responsibility for your contributions and outcomes.You turn up on time ready for work in a positive and energised way.You actively engage in communication and attentive listening.You proactively seek solutions, drive positive change, and demonstrate initiative in tackling challenges.
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Overseeing paid media strategies including PPC, display, and social advertisements, optimising for ROI and high conversion rates. You’ll analyse campaign performance, generate insights, and recommend actionable improvements.SEO and content:
Lead the development and execution of SEO strategies to improve organic search visibility and traffic. You’ll collaborate with content specialists to optimise content for SEO and user engagement.Strategic planning, research, and execution:
Develop and implement digital marketing strategies across social media, performance marketing, email, and search-engine optimisation. You’ll work across departments, executing integrated campaigns, ensuring alignment with broader marketing goals.Social media:
Create, manage, and optimise both organic and paid social media content, building loyal communities for our clients that drive engagement and conversion. You’ll play a part in developing social strategies that make an impact.Email marketing:
Create, manage and deliver email marketing campaigns including data segmentation, automation, and A/B testing. You’ll ensure email campaigns align with overall marketing strategies and drive engagement.Other Duties:Lead on client campaign meetings and project updates, fostering a positive, collaborative relationshipPay great attention to detail, continually challenging the briefEnsure that all digital marketing projects and campaigns are delivered on time and to a high standardEfficiently managing and optimising digital marketing and paid media budgetsKeeping up to date on digital and social trends, breakthroughs and updatesProofing and amending digital content, making sure its fit for purpose and meeting best practice standardsMaximising digital brand presence, for both our client and their clients, ensuring brand consistency across all communicationsMotivate and mentor the marketing team members, working together to deliver excellent resultsReviewing and reporting on all areas of digital marketing strategies and campaigns, using data to inform future communication activityProvide detailed reports for clients and internal stakeholders, highlighting opportunities, trends, and performanceServe as the primary point of contact, alongside the Head of Strategy, for clients on digital marketing matters, providing strategic advice and updatesWork closely with client services team to ensure client happiness and campaign alignmentWorking on client brand and digital audits, offering creative, data-led solutionsCollaborating with team members across all departments to uncover insights and create new ways of workingPromoting and embedding strong leadership, demonstrating the agency’s valuesIdentify target audiences, set campaign objectives, and define robust KPIs for digital activityOversee the execution of integrated digital marketing campaignsExperience:You pay attention to detail getting the basics right, always producing quality work. You avoid rushing and seek clarity.You display honesty and respect for all our employees and customers.Professionalism: You uphold high personal standards and are committed to delivering exceptional results, following laid down processes.You take accountability and ownership, taking responsibility for your contributions and outcomes.You turn up on time ready for work in a positive and energised way.You actively engage in communication and attentive listening.You proactively seek solutions, drive positive change, and demonstrate initiative in tackling challenges.
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