Jarvis Recruitment Group
Growth Marketing Manager (Remote and Shopify)
Jarvis Recruitment Group, Miami, Florida, us, 33222
About Us
Our client is a Direct-to-Consumer (DTC) brand, committed to delivering exceptional products and experiences to our customers. They leverage Shopify as our primary eCommerce platform and are focused on scaling our business through data-driven marketing strategies. We are seeking a motivated and versatile Growth Marketing Manager to lead our customer acquisition and retention efforts. You will start by managing media buying until we build out the marketing team.
Key Responsibilities
Media Buying & Campaign ExecutionManage and execute paid media campaigns across platforms like Facebook, Instagram, Google, TikTok, and other digital channels.Optimize campaigns for customer acquisition, retention, and lifetime value (LTV).Develop A/B testing frameworks for ad creatives, targeting, and landing pages to improve performance.Track and report on campaign KPIs (ROAS, CAC, CTR, etc.), providing insights and data-driven recommendations for optimization.
Growth Marketing StrategyDevelop and implement comprehensive growth marketing strategies to drive traffic, sales, and customer retention across multiple channels.Work closely with cross-functional teams (creative, product, analytics) to ensure alignment between marketing campaigns and overall brand strategy.Create and optimize marketing funnels across paid media, email, and SMS to improve conversion rates and boost sales.
Shopify Management & OptimizationOversee the Shopify store to ensure campaigns and promotions are properly integrated with the eCommerce experience.Collaborate with the product and web development teams to optimize the customer experience, including product page enhancements and conversion rate optimization (CRO).
Customer Acquisition & RetentionDrive customer acquisition through paid channels, influencer partnerships, email marketing, and affiliate programs.Implement retention strategies such as loyalty programs, personalized email flows, and post-purchase communications to boost customer lifetime value.
Data & AnalyticsMonitor and analyze data from marketing campaigns, providing actionable insights to continuously improve performance.Use tools like Google Analytics, Shopify Analytics, and Facebook Ads Manager to measure success and identify growth opportunities.
Team Leadership & GrowthAs the company scales, help build and lead a growth marketing team including media buyers, content creators, and analysts.Provide mentorship and training to junior team members once hired.
Qualifications
3-5+ years of experience in growth marketing or digital marketing for a DTC brand, preferably with hands-on Shopify experience.Strong experience in media buying across digital platforms (Facebook, Google, Instagram, TikTok, etc.) with a proven track record of driving customer acquisition and increasing ROAS.Deep understanding of performance marketing metrics (CAC, LTV, ROAS, etc.) and the ability to make data-driven decisions.Proficiency in Shopify, Google Analytics, and marketing tools such as Klaviyo, Hotjar, or similar.Experience with email marketing, SMS campaigns, and retention strategies.Creative mindset with the ability to execute A/B testing and optimize ad creatives for various audiences.Highly organized with excellent project management skills and attention to detail.Ability to work in a fast-paced, high-growth environment and wear multiple hats.Strong communication skills and a collaborative approach to working with cross-functional teams.
Preferred Skills
Experience scaling a DTC eCommerce brand from the ground up.
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Our client is a Direct-to-Consumer (DTC) brand, committed to delivering exceptional products and experiences to our customers. They leverage Shopify as our primary eCommerce platform and are focused on scaling our business through data-driven marketing strategies. We are seeking a motivated and versatile Growth Marketing Manager to lead our customer acquisition and retention efforts. You will start by managing media buying until we build out the marketing team.
Key Responsibilities
Media Buying & Campaign ExecutionManage and execute paid media campaigns across platforms like Facebook, Instagram, Google, TikTok, and other digital channels.Optimize campaigns for customer acquisition, retention, and lifetime value (LTV).Develop A/B testing frameworks for ad creatives, targeting, and landing pages to improve performance.Track and report on campaign KPIs (ROAS, CAC, CTR, etc.), providing insights and data-driven recommendations for optimization.
Growth Marketing StrategyDevelop and implement comprehensive growth marketing strategies to drive traffic, sales, and customer retention across multiple channels.Work closely with cross-functional teams (creative, product, analytics) to ensure alignment between marketing campaigns and overall brand strategy.Create and optimize marketing funnels across paid media, email, and SMS to improve conversion rates and boost sales.
Shopify Management & OptimizationOversee the Shopify store to ensure campaigns and promotions are properly integrated with the eCommerce experience.Collaborate with the product and web development teams to optimize the customer experience, including product page enhancements and conversion rate optimization (CRO).
Customer Acquisition & RetentionDrive customer acquisition through paid channels, influencer partnerships, email marketing, and affiliate programs.Implement retention strategies such as loyalty programs, personalized email flows, and post-purchase communications to boost customer lifetime value.
Data & AnalyticsMonitor and analyze data from marketing campaigns, providing actionable insights to continuously improve performance.Use tools like Google Analytics, Shopify Analytics, and Facebook Ads Manager to measure success and identify growth opportunities.
Team Leadership & GrowthAs the company scales, help build and lead a growth marketing team including media buyers, content creators, and analysts.Provide mentorship and training to junior team members once hired.
Qualifications
3-5+ years of experience in growth marketing or digital marketing for a DTC brand, preferably with hands-on Shopify experience.Strong experience in media buying across digital platforms (Facebook, Google, Instagram, TikTok, etc.) with a proven track record of driving customer acquisition and increasing ROAS.Deep understanding of performance marketing metrics (CAC, LTV, ROAS, etc.) and the ability to make data-driven decisions.Proficiency in Shopify, Google Analytics, and marketing tools such as Klaviyo, Hotjar, or similar.Experience with email marketing, SMS campaigns, and retention strategies.Creative mindset with the ability to execute A/B testing and optimize ad creatives for various audiences.Highly organized with excellent project management skills and attention to detail.Ability to work in a fast-paced, high-growth environment and wear multiple hats.Strong communication skills and a collaborative approach to working with cross-functional teams.
Preferred Skills
Experience scaling a DTC eCommerce brand from the ground up.
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