Director, Marketing, U.S. Distribution

The U.S. TV Brand Marketing group supports the Distribution and Syndication teams in positioning, launching, and supporting all sales priorities. Located in Culver City, the Director of US Distribution Marketing is responsible for driving and overseeing the marketing initiatives to build awareness and increase viewership of Sony Pictures Entertainment’s portfolio of content across all platforms, including Cable, SVOD, and AVOD.Core ResponsibilitiesDevelop and produce multi-platform marketing campaigns across Paid, Digital, and Social Media, working with internal and external agencies, finding new and innovative tactics to promote all titles. Collaborate with US Distribution Sales to align priorities and sales strategies for creation of all sales pitch materials. Create key sales materials, including presentation decks and sizzle reels, in support of US Distribution Sales efforts.Operate as brand manager for assigned list of titles, guiding and reviewing all assets created by platform clients and internal partners.Build and maintain relationships with key distribution clients, becoming an expert on the clients’ business practices and needs.Forge and maintain collaborative cross-company relationships by staying aligned with multiple teams, including Creative Content, Publicity, Legal, Research, Franchise, Digital Marketing, Music, and Consumer Products.Job RequirementsEducation, Years of Experience, Specialized Knowledge or Skills Required:BA/BS degree in Marketing or related field10 years of experience in the Entertainment Industry.Excellent written and presentation skillsProficient at time managementStrong project management skillsShould have deep understanding of the TV broadcasting and streaming business landscapePassionate content consumerOutstanding interpersonal skillsPossesses high standards of professionalism and leadership*Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.

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