Tbwa Chiat/Day Inc
Senior Product Manager, Consumer Marketing New Stoughton, MA
Tbwa Chiat/Day Inc, Stoughton, Massachusetts, us, 02072
Senior Product Manager, Consumer Marketing
Stoughton, MAAt Collegium Pharmaceutical, we are building a leading, diversified specialty pharmaceutical company committed to improving the lives of people living with serious medical conditions. We have a portfolio of meaningfully differentiated medications to treat serious medical conditions, including severe and persistent pain and ADHD.POSITION OVERVIEWThe Senior Product Manager will be responsible for developing, implementing, and managing integrated consumer promotional campaigns and tactics that are aligned to strategic initiatives to enable optimal brand growth and performance. This role will collaborate closely with key cross-functional stakeholders across the organization including Marketing, Sales, Training, Commercial Operations, Market Access & Trade, Legal/Compliance, Regulatory Affairs and Medical.RESPONSIBILITIESManage the development, approval, and execution of the consumer marketing campaign and patient/caregiver educational materials across channels including digital, print, and point of care.Strong understanding of market landscape and brand positioning to support data driven decisions on strategy and execution.Collaborate with market research to gain patient and caregiver insights that enhance the patient/caregiver journey.Manage the consumer marketing budget and development of scopes of work with vendor partners.Oversee and maintain vendor/agency partnerships to ensure tactics are appropriately executed, measured, and optimized.Provide support for annual brand planning and long-range planning.Uphold and consistently demonstrate Collegium’s Core Values.Be accountable for team goals.Communicate to influence using facts and logical approaches.Modify approaches to continuously improve and solve routine problems.Continue to deepen technical skills in own area and display significant independence.REQUIRED LEADERSHIP BEHAVIORSLeadership Behaviors are a core set of behaviors that vary based on Level in the organization. We have categorized these under Head, Heart, and Guts.Head
Know our BusinessThink CriticallyDecideExecute
Heart
CollaborateDevelopCommunicateEmbrace Authenticity
Guts
Be DisruptiveEvolve
QUALIFICATIONS6-8 years of related experience requiredMinimum of 3 years of Pharmaceutical/Life Sciences consumer marketing requiredExperience in ADHD market preferredProficiency with Microsoft Office (Excel, Outlook, PowerPoint, Word) requiredPay Range$175,000 - $191,000 USDCollegium is an equal opportunity employer. It is the policy of Collegium, in all of its relations with its employees and applicants for employment, to base all employment-related decisions upon valid job-related factors, without regard to age, national origin, citizenship status, ancestry, race, color, religion, creed, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or expression (including transgender status), sexual orientation, military or veteran status, physical or mental disability, genetic information, or any other status protected by applicable federal, state, or local law.
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Stoughton, MAAt Collegium Pharmaceutical, we are building a leading, diversified specialty pharmaceutical company committed to improving the lives of people living with serious medical conditions. We have a portfolio of meaningfully differentiated medications to treat serious medical conditions, including severe and persistent pain and ADHD.POSITION OVERVIEWThe Senior Product Manager will be responsible for developing, implementing, and managing integrated consumer promotional campaigns and tactics that are aligned to strategic initiatives to enable optimal brand growth and performance. This role will collaborate closely with key cross-functional stakeholders across the organization including Marketing, Sales, Training, Commercial Operations, Market Access & Trade, Legal/Compliance, Regulatory Affairs and Medical.RESPONSIBILITIESManage the development, approval, and execution of the consumer marketing campaign and patient/caregiver educational materials across channels including digital, print, and point of care.Strong understanding of market landscape and brand positioning to support data driven decisions on strategy and execution.Collaborate with market research to gain patient and caregiver insights that enhance the patient/caregiver journey.Manage the consumer marketing budget and development of scopes of work with vendor partners.Oversee and maintain vendor/agency partnerships to ensure tactics are appropriately executed, measured, and optimized.Provide support for annual brand planning and long-range planning.Uphold and consistently demonstrate Collegium’s Core Values.Be accountable for team goals.Communicate to influence using facts and logical approaches.Modify approaches to continuously improve and solve routine problems.Continue to deepen technical skills in own area and display significant independence.REQUIRED LEADERSHIP BEHAVIORSLeadership Behaviors are a core set of behaviors that vary based on Level in the organization. We have categorized these under Head, Heart, and Guts.Head
Know our BusinessThink CriticallyDecideExecute
Heart
CollaborateDevelopCommunicateEmbrace Authenticity
Guts
Be DisruptiveEvolve
QUALIFICATIONS6-8 years of related experience requiredMinimum of 3 years of Pharmaceutical/Life Sciences consumer marketing requiredExperience in ADHD market preferredProficiency with Microsoft Office (Excel, Outlook, PowerPoint, Word) requiredPay Range$175,000 - $191,000 USDCollegium is an equal opportunity employer. It is the policy of Collegium, in all of its relations with its employees and applicants for employment, to base all employment-related decisions upon valid job-related factors, without regard to age, national origin, citizenship status, ancestry, race, color, religion, creed, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or expression (including transgender status), sexual orientation, military or veteran status, physical or mental disability, genetic information, or any other status protected by applicable federal, state, or local law.
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