Collegium Pharmaceutical
Senior Product Manager, Consumer Marketing
Collegium Pharmaceutical, Stoughton, Massachusetts, us, 02072
At Collegium Pharmaceutical, we are building a leading, diversified specialty pharmaceutical company committed to improving the lives of people living with serious medical conditions. We have a portfolio of meaningfully differentiated medications to treat serious medical conditions, including severe and persistent pain and ADHD.
POSITION OVERVIEW
The Senior Product Manager will be responsible for developing, implementing, and managing integrated consumer promotional campaigns and tactics that are aligned to strategic initiatives to enable optimal brand growth and performance. This role will collaborate closely with key cross-functional stakeholders across the organization including Marketing, Sales, Training, Commercial Operations, Market Access & Trade, Legal/Compliance, Regulatory Affairs and Medical.
RESPONSIBILITIES
Manage the development, approval, and execution of the consumer marketing campaign and patient/caregiver educational materials across channels including digital, print, and point of care.
Strong understanding of market landscape and brand positioning to support data driven decisions on strategy and execution.
Collaborate with market research to gain patient and caregiver insights that enhance the patient/caregiver journey.
Manage the consumer marketing budget and development of scopes of work with vendor partners.
Oversee and maintain vendor/agency partnerships to ensure tactics are appropriately executed, measured, and optimized.
Provide support for annual brand planning and long-range planning.
Uphold and consistently demonstrate Collegium's Core Values.
Be accountable for team goals.
Communicate to influence using facts and logical approaches.
Modify approaches to continuously improve and solve routine problems.
Continue to deepen technical skills in own area and display significant independence.
REQUIRED LEADERSHIP BEHAVIORS
Leadership Behaviors are a core set of behaviors that vary based on Level in the organization. We have categorized these under Head, Heart, and Guts.
Head
Know our Business
Think Critically
Decide
Execute
Heart
Collaborate
Develop
Communicate
Embrace Authenticity
Guts
Be Disruptive
Innovate
Evolve
Be Tenacious
QUALIFICATIONS
Bachelor's degree required, Master's degree preferred
6-8 years of related experience required
Minimum of 3 years of Pharmaceutical/Life Sciences consumer marketing required
Experience in ADHD market preferred
Proficiency with Microsoft Office (Excel, Outlook, PowerPoint, Word) required
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POSITION OVERVIEW
The Senior Product Manager will be responsible for developing, implementing, and managing integrated consumer promotional campaigns and tactics that are aligned to strategic initiatives to enable optimal brand growth and performance. This role will collaborate closely with key cross-functional stakeholders across the organization including Marketing, Sales, Training, Commercial Operations, Market Access & Trade, Legal/Compliance, Regulatory Affairs and Medical.
RESPONSIBILITIES
Manage the development, approval, and execution of the consumer marketing campaign and patient/caregiver educational materials across channels including digital, print, and point of care.
Strong understanding of market landscape and brand positioning to support data driven decisions on strategy and execution.
Collaborate with market research to gain patient and caregiver insights that enhance the patient/caregiver journey.
Manage the consumer marketing budget and development of scopes of work with vendor partners.
Oversee and maintain vendor/agency partnerships to ensure tactics are appropriately executed, measured, and optimized.
Provide support for annual brand planning and long-range planning.
Uphold and consistently demonstrate Collegium's Core Values.
Be accountable for team goals.
Communicate to influence using facts and logical approaches.
Modify approaches to continuously improve and solve routine problems.
Continue to deepen technical skills in own area and display significant independence.
REQUIRED LEADERSHIP BEHAVIORS
Leadership Behaviors are a core set of behaviors that vary based on Level in the organization. We have categorized these under Head, Heart, and Guts.
Head
Know our Business
Think Critically
Decide
Execute
Heart
Collaborate
Develop
Communicate
Embrace Authenticity
Guts
Be Disruptive
Innovate
Evolve
Be Tenacious
QUALIFICATIONS
Bachelor's degree required, Master's degree preferred
6-8 years of related experience required
Minimum of 3 years of Pharmaceutical/Life Sciences consumer marketing required
Experience in ADHD market preferred
Proficiency with Microsoft Office (Excel, Outlook, PowerPoint, Word) required
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