Tri-State Orthopaedic Surgeons
Director of Marketing
Tri-State Orthopaedic Surgeons, Evansville, Indiana, United States, 47725
Director of Marketing
Job Summary:The Director of Marketing will lead the development and execution of comprehensive marketing strategies to enhance the Practice's visibility, attract new patients, and support business objectives. This role requires a blend of creativity, analytical skills, and leadership to effectively manage marketing initiatives and collaborate with cross-functional teams. Requires occasional regional travel.
Key Responsibilities:
Strategic Planning: Develop and implement marketing strategies to achieve business goals and enhance brand recognition.
Campaign Management: Oversee the creation and execution of marketing campaigns, including digital, print, and social media.
Market Research: Conduct market research and analyze trends to identify opportunities for growth and improvement.
Content Creation: Oversee the development of compelling content for various channels, including website, social media, and promotional materials.
Budget Management: Manage the marketing budget and ensure optimal allocation of resources to maximize ROI.
Performance Tracking: Monitor and analyze marketing performance metrics, providing insights and recommendations for continuous improvement.
Collaboration: Work closely with physicians, staff, and external partners to align marketing efforts with practice goals.
Essential Functions:
Manages branding and digital strategies and search engine optimization for the organizational footprint in multiple markets.
Creates and manages all social media while maintaining Tri-State Orthopaedics brand voice and personality.
Collaborates with external partners including school partners, referring physician offices and vendors
Creates, monitors and manages all online reputation platforms
Plans, schedules and coordinates photo and video shoots
Manages Tri-State Orthopaedics professional and community outreach
Develops and executes advertising projects, patient education materials, in house digital advertising monitors
Manages company and affiliated websites
Manages sponsorships and fulfillment obligations
Creates/assists in creating and/or editing of relevant video/photo content, post relevant articles/blogs, company accomplishments, press releases, company job fairs, local property events and career opportunities
Coordinates development and maintenance of TSOS apparel and promotional items
Creates internal monthly newsletter
Manages company events committee and planning events for employees
Qualifications:
Bachelor’s degree in Marketing, Business Administration, or a related field
Proven experience (7+ years) in a marketing role, preferably within the healthcare sector
Strong understanding and proven success in marketing principles, digital marketing, brand management and social media platforms
Excellent leadership skills with proven ability to develop professional relationships in the community both in person and through digital communication
Ability to manage multiple projects with success
Proficiency in marketing software and tools Canva/Adobe Suite, Photoshop, Premiere Pro, InDesign and WordPress and Google Analytics
Advanced knowledge of Microsoft Office (Excel, Powerpoint, Word)
Ability to analyze data, identify trends, and make data-driven decisions
Ability to travel regionally and work evenings and weekends on occasion
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Job Summary:The Director of Marketing will lead the development and execution of comprehensive marketing strategies to enhance the Practice's visibility, attract new patients, and support business objectives. This role requires a blend of creativity, analytical skills, and leadership to effectively manage marketing initiatives and collaborate with cross-functional teams. Requires occasional regional travel.
Key Responsibilities:
Strategic Planning: Develop and implement marketing strategies to achieve business goals and enhance brand recognition.
Campaign Management: Oversee the creation and execution of marketing campaigns, including digital, print, and social media.
Market Research: Conduct market research and analyze trends to identify opportunities for growth and improvement.
Content Creation: Oversee the development of compelling content for various channels, including website, social media, and promotional materials.
Budget Management: Manage the marketing budget and ensure optimal allocation of resources to maximize ROI.
Performance Tracking: Monitor and analyze marketing performance metrics, providing insights and recommendations for continuous improvement.
Collaboration: Work closely with physicians, staff, and external partners to align marketing efforts with practice goals.
Essential Functions:
Manages branding and digital strategies and search engine optimization for the organizational footprint in multiple markets.
Creates and manages all social media while maintaining Tri-State Orthopaedics brand voice and personality.
Collaborates with external partners including school partners, referring physician offices and vendors
Creates, monitors and manages all online reputation platforms
Plans, schedules and coordinates photo and video shoots
Manages Tri-State Orthopaedics professional and community outreach
Develops and executes advertising projects, patient education materials, in house digital advertising monitors
Manages company and affiliated websites
Manages sponsorships and fulfillment obligations
Creates/assists in creating and/or editing of relevant video/photo content, post relevant articles/blogs, company accomplishments, press releases, company job fairs, local property events and career opportunities
Coordinates development and maintenance of TSOS apparel and promotional items
Creates internal monthly newsletter
Manages company events committee and planning events for employees
Qualifications:
Bachelor’s degree in Marketing, Business Administration, or a related field
Proven experience (7+ years) in a marketing role, preferably within the healthcare sector
Strong understanding and proven success in marketing principles, digital marketing, brand management and social media platforms
Excellent leadership skills with proven ability to develop professional relationships in the community both in person and through digital communication
Ability to manage multiple projects with success
Proficiency in marketing software and tools Canva/Adobe Suite, Photoshop, Premiere Pro, InDesign and WordPress and Google Analytics
Advanced knowledge of Microsoft Office (Excel, Powerpoint, Word)
Ability to analyze data, identify trends, and make data-driven decisions
Ability to travel regionally and work evenings and weekends on occasion
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