wattsnext Group
Marketing Director
wattsnext Group, Three Oaks, Michigan, United States, 49128
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Our client is a premium craft distillery known for its award-winning organic spirits. With two state-of-the-art facilities, including top-rated distilleries in Michigan and Indiana, they pride themselves on blending traditional craftsmanship with innovative, quality-driven production. Their commitment to growth is as solid as their passion for delivering top-notch spirits that tell a unique story.As part of their journey to continue to expand, they require a visionary Marketing Director to lead and execute dynamic marketing strategies.About the Role:The
Marketing Director
will play a key role in two core areas: internal event marketing and external alcohol distribution marketing. This strategic role is responsible for leading the marketing team in promoting in-house events, growing the brand, and expanding the distribution footprint. From building exciting campaigns to connecting with distributors, you'll be essential in driving revenue and brand awareness, positioning them as a leading name in the craft spirits industry.Key Responsibilities:Lead Marketing Strategy:
Develop and execute a strategic marketing plan for both in-house events and alcohol distribution, driving growth in both areas.In-House Event Marketing:
Oversee and ensure the promotion and success of 100+ annual events, including public events, corporate functions, and weddings. Manage all aspects, including local promotion, social media, and communication with key stakeholders.Distribution and Brand Growth:
Build and implement innovative alcohol distribution programs, working closely with the sales team and distributors across key regions. Develop compelling campaigns around unique product offerings.Campaign Development:
Create and coordinate high-impact marketing campaigns that engage customers, both in-house and at retail/distributor levels.Team Leadership:
Manage a team of 4-5 marketing professionals, including potential oversight of outsourced services, and provide leadership to ensure the successful execution of all marketing activities.Collaboration:
Work closely with the sales team, distillers, and external partners to promote the brand, ensuring smooth integration across all marketing channels.Brand Storytelling:
Elevate the brand’s identity through innovative marketing initiatives that communicate the craft, authenticity, and passion behind their spirits.The Boxes You Must Tick:Proven marketing experience within the alcohol, beverage, or hospitality industry.A strong track record of success in alcohol distribution marketing or beverage brand building.Experience leading and growing a brand from grassroots to regional/national distribution.Strong understanding of event marketing and managing in-house promotional campaigns.Excellent leadership skills, with the ability to manage and inspire a marketing team.Ability to work with sales teams and external partners to align marketing strategies with revenue goals.Hands-on experience with modern marketing tools and trends, with the ability to adapt to new technology and strategies.Creative thinker with strong organizational and planning skills, able to manage multiple projects effectively.Nice to Have:Experience with nonprofit partnerships and community-driven campaigns.Knowledge of running digital and social media campaigns for both events and product promotions.Previous work with an agency that has specialized in alcohol or beverage marketing.Education Requirements:Degree in Marketing, Business, or a related field preferred but not essential.Why join this award-winning, fast-growing distillery:401K Retirement Plan with Company Match.Generous PTO & holiday package.Medical, Dental, and Vision Insurance.Relocation assistance available for the right candidate.This role is for an experienced professional who can lead and execute dynamic marketing strategies in the beverage and hospitality industry.Job Type: Full-timePay: $115,000.00 - $130,000.00 per yearExperience:Marketing: 5 years (Required)Leadership: 5 years (Preferred)Ability to Relocate:Three Oaks, MI 49128: Relocate before starting work (Required)
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Find out how your skills align with the job description.Skills
Do you have experience in
Social media management ?Job details
Here’s how the job details align with your profile.Pay
Job type
Full-timeLocation
Pulled from the full job descriptionFull job description
Our client is a premium craft distillery known for its award-winning organic spirits. With two state-of-the-art facilities, including top-rated distilleries in Michigan and Indiana, they pride themselves on blending traditional craftsmanship with innovative, quality-driven production. Their commitment to growth is as solid as their passion for delivering top-notch spirits that tell a unique story.As part of their journey to continue to expand, they require a visionary Marketing Director to lead and execute dynamic marketing strategies.About the Role:The
Marketing Director
will play a key role in two core areas: internal event marketing and external alcohol distribution marketing. This strategic role is responsible for leading the marketing team in promoting in-house events, growing the brand, and expanding the distribution footprint. From building exciting campaigns to connecting with distributors, you'll be essential in driving revenue and brand awareness, positioning them as a leading name in the craft spirits industry.Key Responsibilities:Lead Marketing Strategy:
Develop and execute a strategic marketing plan for both in-house events and alcohol distribution, driving growth in both areas.In-House Event Marketing:
Oversee and ensure the promotion and success of 100+ annual events, including public events, corporate functions, and weddings. Manage all aspects, including local promotion, social media, and communication with key stakeholders.Distribution and Brand Growth:
Build and implement innovative alcohol distribution programs, working closely with the sales team and distributors across key regions. Develop compelling campaigns around unique product offerings.Campaign Development:
Create and coordinate high-impact marketing campaigns that engage customers, both in-house and at retail/distributor levels.Team Leadership:
Manage a team of 4-5 marketing professionals, including potential oversight of outsourced services, and provide leadership to ensure the successful execution of all marketing activities.Collaboration:
Work closely with the sales team, distillers, and external partners to promote the brand, ensuring smooth integration across all marketing channels.Brand Storytelling:
Elevate the brand’s identity through innovative marketing initiatives that communicate the craft, authenticity, and passion behind their spirits.The Boxes You Must Tick:Proven marketing experience within the alcohol, beverage, or hospitality industry.A strong track record of success in alcohol distribution marketing or beverage brand building.Experience leading and growing a brand from grassroots to regional/national distribution.Strong understanding of event marketing and managing in-house promotional campaigns.Excellent leadership skills, with the ability to manage and inspire a marketing team.Ability to work with sales teams and external partners to align marketing strategies with revenue goals.Hands-on experience with modern marketing tools and trends, with the ability to adapt to new technology and strategies.Creative thinker with strong organizational and planning skills, able to manage multiple projects effectively.Nice to Have:Experience with nonprofit partnerships and community-driven campaigns.Knowledge of running digital and social media campaigns for both events and product promotions.Previous work with an agency that has specialized in alcohol or beverage marketing.Education Requirements:Degree in Marketing, Business, or a related field preferred but not essential.Why join this award-winning, fast-growing distillery:401K Retirement Plan with Company Match.Generous PTO & holiday package.Medical, Dental, and Vision Insurance.Relocation assistance available for the right candidate.This role is for an experienced professional who can lead and execute dynamic marketing strategies in the beverage and hospitality industry.Job Type: Full-timePay: $115,000.00 - $130,000.00 per yearExperience:Marketing: 5 years (Required)Leadership: 5 years (Preferred)Ability to Relocate:Three Oaks, MI 49128: Relocate before starting work (Required)
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