Product Marketing Manager, Migration and Modernization

DescriptionAmazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.Product Marketing is responsible for developing crisp, highly differentiated, and compelling positioning and messaging for AWS and its services. We tell AWS's most important and interesting stories to educate customers about what is possible when you build on AWS.As a Product Marketing Manager for Migration and Modernization at AWS, you will have the opportunity to define the value proposition for migrating to and modernizing with AWS for our customers. You will be responsible for building compelling messaging and content that drives awareness, preference, and adoption of services and infrastructure. You will also be responsible for scaling our messaging through key channels including the website, blog, events, campaigns and more. Working with counterparts in engineering and sales, you will help drive the launch, promotion and adoption of new features and services targeted at customers looking to migrate and modernize applications with AWS and our partners.You will get to work on a growing, high profile business and have a strategic impact on our business planning and growth strategy for migration and modernization with AWS.Key job responsibilitiesCraft & develop compelling stories, content and tools (e.g. presentations, whitepapers, infographics, webinars, customer success stories, product videos) that land our migration and modernization on AWS value proposition.Own content strategy and execution for key communication channels including website, blog, social, on-network promotion, events, and emails.Work with engineering teams to distill key functionality and benefits into product marketing messages.Engage with customer communities to drive AWS advocacy.Drive successful service launches inclusive of customer benefit messaging and positioning.Basic Qualifications5+ years of professional non-internship marketing experience.Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.Experience managing and measuring marketing performance in various channels.Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).Preferred Qualifications5+ years executing technology product launches.5+ years marketing to enterprise buyers.5+ years creating product and category level messaging and positioning.Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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