Aquent
Marketing Manager - Paid Search Campaigns
Aquent, Seattle, Washington, us, 98127
Our client is looking for a
Marketing Manager
that will be responsible for developing, implementing, and optimizing paid search campaigns across various platforms, with a specific focus on the healthcare industry. In addition to strong analytical and strategic abilities, this role requires excellent copywriting skills to create compelling healthcare-related ad copy that drives high engagement and conversion. The ideal candidate will be able to blend creativity with performance marketing to maximize ROI for paid search efforts in healthcare.Responsibilities:Develop and manage paid search campaigns across multiple platforms and other search platforms to meet business objectives, with a focus on healthcare services and products.Conduct keyword research, audience targeting, and bid management to ensure optimal campaign performance, particularly within the healthcare marketing space.Write, edit, and optimize healthcare-focused ad copy that is creative, engaging, and aligned with the brand voice, driving higher click-through and conversion rates.Monitor and analyze campaign performance, using data to drive decisions and improvements in the healthcare vertical.A/B test ad copy variations to enhance performance and improve Quality Scores, particularly for healthcare-related terms.Stay up-to-date with search engine marketing trends, tools, and algorithm updates to adjust strategies as needed, especially within the healthcare industry.Collaborate with the design and content teams to ensure landing page alignment with healthcare ad copy for seamless user experiences.Provide regular reports and insights to stakeholders, highlighting key metrics, growth opportunities, and areas for improvement.Leverage Excel skills for advanced data analysis (pivot tables, VLOOKUPs, etc.) and automation of performance tracking.Experience:Copy Writing: 4 – 6 YearsGoogle Ads: 4 – 6 YearsPaid Search: 4 – 6 YearsA/B TestingAdvanced Excel: Pivot tables, VLOOKUPsBachelor’s Degree: Marketing or related fieldConversion Rate Optimization: 4 – 6 YearsData Analysis: 4 – 6 YearsGood time management skills – will be meeting deadlines frequently.4-6 years of experience in the field.The target hiring compensation range for this role is $39.87 to $44.30 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.About Aquent Talent:Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through
Aquent Gymnasium .Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.Client Description
Want to work for one of the fastest growing and most admired companies in the world?Founded in 1995, this client of Aquent’s has grown to one of the largest tech companies in the world. Driven by the excitement of building technologies, inventing products, and providing services that transform the way their customers live their lives and run their businesses. Come join them and work in a place that values innovation, creativity, and leadership.
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Marketing Manager
that will be responsible for developing, implementing, and optimizing paid search campaigns across various platforms, with a specific focus on the healthcare industry. In addition to strong analytical and strategic abilities, this role requires excellent copywriting skills to create compelling healthcare-related ad copy that drives high engagement and conversion. The ideal candidate will be able to blend creativity with performance marketing to maximize ROI for paid search efforts in healthcare.Responsibilities:Develop and manage paid search campaigns across multiple platforms and other search platforms to meet business objectives, with a focus on healthcare services and products.Conduct keyword research, audience targeting, and bid management to ensure optimal campaign performance, particularly within the healthcare marketing space.Write, edit, and optimize healthcare-focused ad copy that is creative, engaging, and aligned with the brand voice, driving higher click-through and conversion rates.Monitor and analyze campaign performance, using data to drive decisions and improvements in the healthcare vertical.A/B test ad copy variations to enhance performance and improve Quality Scores, particularly for healthcare-related terms.Stay up-to-date with search engine marketing trends, tools, and algorithm updates to adjust strategies as needed, especially within the healthcare industry.Collaborate with the design and content teams to ensure landing page alignment with healthcare ad copy for seamless user experiences.Provide regular reports and insights to stakeholders, highlighting key metrics, growth opportunities, and areas for improvement.Leverage Excel skills for advanced data analysis (pivot tables, VLOOKUPs, etc.) and automation of performance tracking.Experience:Copy Writing: 4 – 6 YearsGoogle Ads: 4 – 6 YearsPaid Search: 4 – 6 YearsA/B TestingAdvanced Excel: Pivot tables, VLOOKUPsBachelor’s Degree: Marketing or related fieldConversion Rate Optimization: 4 – 6 YearsData Analysis: 4 – 6 YearsGood time management skills – will be meeting deadlines frequently.4-6 years of experience in the field.The target hiring compensation range for this role is $39.87 to $44.30 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.About Aquent Talent:Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through
Aquent Gymnasium .Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.Client Description
Want to work for one of the fastest growing and most admired companies in the world?Founded in 1995, this client of Aquent’s has grown to one of the largest tech companies in the world. Driven by the excitement of building technologies, inventing products, and providing services that transform the way their customers live their lives and run their businesses. Come join them and work in a place that values innovation, creativity, and leadership.
#J-18808-Ljbffr