Director, Physician Outreach

Description:JOB PURPOSE:The Director Physician Outreach will be responsible for leading physician outreach strategy, planning and implementation across all specialty service lines; this includes managing a team of territory outreach personnel and understand and leverage data and technology to achieve service line and hospital referral goals and volume objectives. They will create and lead the development and execution of data-driven marketing and referral business plan that will achieve referral goals of identified services lines and entities.KEY RESPONSIBILITIES:1. Provide leadership to Physicians Outreach team.2. Oversee 3rd party agencies to complement internal team.3. Coach, counsel and manage team members for improved performance.4. Provide territory support on an as needed basis to ensure that outreach needs are met.5. Develop strategic relationships with key leaders throughout Piedmont entities and services lines in order to understand strategic objectives and business goals of entities and services.6. Regularly communicate and set expectations regarding results and market analysis.7. Assesses first- and third-party data, leverage analytical tools and technology platforms to identify current market and future trends, competitive activities, physician targets and regional / local opportunities.8. Works with the strategy and finance functions on identified business development opportunities throughout Piedmont service area and directs team on best approach to meet strategic objectives.9. Develops lead generation methods and techniques to conduct growth forecasting and referral management.10. Develop tools to analyze territory/service-line volume and referral trends. Develop and implement plans to address volume needs and increase market share.11. Manage expenses and other resources within allotted operations budget.Qualifications: MINIMUM EDUCATION REQUIRED:Bachelors degree in Marketing, Business Administration, Healthcare Administration or a related field required.MINIMUM EXPERIENCE REQUIRED:Seven (7) years of experience demonstrating industry expertise driving strategic analytical and tactical capabilities to deliver sales/referral results in complex environments.MINIMUM LICENSURE/CERTIFICATION REQUIRED BY LAW:None.ADDITIONAL QUALIFICATIONS:Leadership experience is preferred.Experience or familiarity with market and physician data, analytical tools and technology platforms.

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