AmpersandPeople
Customer Marketing Manager
AmpersandPeople, Winchester, Virginia, United States, 22603
Job Description
The Customer Marketing Manager will play a key role across Marketing and Sales to drive the growth of our CPG Client. They will aid in gaining new distribution, analyze POS and panel data to inform key strategic decisions, manage customer-specific promotions, and manage shopper marketing.
This role will be based in the Northern Virginia area.
Duties/Responsibilities:
Develop sell-in decks for sales team using customer specific data insights to create strong fact-based selling storiesCreate and manage reports & executive dashboards to enable clear understanding of customer performance.Develop and execute shopper marketing & trade strategies to maximize brand exposure and liftCollaborate with brand marketing, sales, and retail partners to develop integrated marketing support to drive in-store conversion, optimize product placement, visibility, and promotion at retail locationsWork with design team to create and manage in-store marketing programs, including promotional displays, point-of-sale materials, and experiential activationsCoordinate and manage all aspects related to the company's participation of multiple trade shows and other industry events annuallyAid in customer set up / paperwork - Portals, NIFS, Promotions, etc.Required Skills/Abilities:
Excellent analytical and data visualization skills with experience across POS & Panel data (i.e. IRI/Circana, Neilsen, SPINs, Numerator)Excellent verbal and written communication skillsStrong understanding of shopper behavior and the CPG retail landscapeExperience and understanding working with sales, brokers, and customers with portals, new item paperworkPassion for the CPG food industry and a creative mind for developing engaging in-store experiencesStrong MS PowerPoint and Excel skillsCuriousAble to work in a small, fast paced, entrepreneurial environmentAble to handle multiple responsibilitiesHungry to contribute and learnEducation and Experience:
Bachelor's degree in Marketing, Business Administration, or a related field; MBA a plus4+ years of experience in shopper and trade marketing or a relevant CPG role; Food & Beverage experience a plusExperience building sales presentations that resulted in new distributionExperience across ethnic grocery channels a big plusPay Range:
The combined pay range for this role is $95,000 - $100,000. Title and salary will be based on our assessment of skills and experience relevant to our needs for the role.
The Customer Marketing Manager will play a key role across Marketing and Sales to drive the growth of our CPG Client. They will aid in gaining new distribution, analyze POS and panel data to inform key strategic decisions, manage customer-specific promotions, and manage shopper marketing.
This role will be based in the Northern Virginia area.
Duties/Responsibilities:
Develop sell-in decks for sales team using customer specific data insights to create strong fact-based selling storiesCreate and manage reports & executive dashboards to enable clear understanding of customer performance.Develop and execute shopper marketing & trade strategies to maximize brand exposure and liftCollaborate with brand marketing, sales, and retail partners to develop integrated marketing support to drive in-store conversion, optimize product placement, visibility, and promotion at retail locationsWork with design team to create and manage in-store marketing programs, including promotional displays, point-of-sale materials, and experiential activationsCoordinate and manage all aspects related to the company's participation of multiple trade shows and other industry events annuallyAid in customer set up / paperwork - Portals, NIFS, Promotions, etc.Required Skills/Abilities:
Excellent analytical and data visualization skills with experience across POS & Panel data (i.e. IRI/Circana, Neilsen, SPINs, Numerator)Excellent verbal and written communication skillsStrong understanding of shopper behavior and the CPG retail landscapeExperience and understanding working with sales, brokers, and customers with portals, new item paperworkPassion for the CPG food industry and a creative mind for developing engaging in-store experiencesStrong MS PowerPoint and Excel skillsCuriousAble to work in a small, fast paced, entrepreneurial environmentAble to handle multiple responsibilitiesHungry to contribute and learnEducation and Experience:
Bachelor's degree in Marketing, Business Administration, or a related field; MBA a plus4+ years of experience in shopper and trade marketing or a relevant CPG role; Food & Beverage experience a plusExperience building sales presentations that resulted in new distributionExperience across ethnic grocery channels a big plusPay Range:
The combined pay range for this role is $95,000 - $100,000. Title and salary will be based on our assessment of skills and experience relevant to our needs for the role.