Standard Process
Digital Marketing Specialist
Standard Process, Palmyra, Wisconsin, United States, 53156
For more than 90 years, Standard Process Inc. has been a visionary leader in whole food nutrient solutions. Our whole food philosophy and mission to change lives extends far beyond our supplements to the very people we employ. This strong foundation has created an environment where our employees are seen as members of our family and are given the tools and resources to succeed, both personally and professionally.Position Overview
Under the direction of the Digital Marketing Manager, the Digital Marketing Specialist, POSSIBLE will be responsible for supporting omnichannel marketing campaigns to drive brand awareness and deliver clear, unified customer experiences across all channels for the POSSIBLE line. This position will also be responsible for implementing, developing, and managing POSSIBLE's CRM program.Functions
•Plan, test, execute, manage, and optimize POSSIBLE's email and SMS programs using various methods including A/B testing•Leverage marketing automation to drive LTV, increase retention, and enhance upsell/cross-sell opportunities•In collaboration with POSSIBLE's agencies, support marketing campaigns including, social media, paid digital and event advertising.•Align campaigns with business objectives to grow target market share, increase sales revenue, attract new customers, and execute at a tactical level for the POSSIBLE brand.•Partner closely with marketing co-workers on Standard Process brand to understand initiatives and identify opportunities to cross-promote POSSIBLE products.•Align closely with the Digital Marketing Manager's goals and objectives•Participate in all team meetings and activities•Leverage market and customer data to help the business make the best marketing decisions•Analyze and assess existing and emerging digital marketing channels and capabilities to identify areas of opportunity and/or to activate on specific business initiatives•Work closely with outside agency partners to review and approve all social and email marketing collateral•Measure and report on POSSIBLE marketing KPIs, business performance, and channel success to optimize strategyQualifications
Education:•Bachelor's Degree in Marketing, Communications or Business with a focus on digital marketing requiredDesired Certifications/Licenses:•Google Analytics Individual Qualification preferred•Digital Marketing Certifications preferred
Experience:•3 - 5+ years of experience in digital marketing and email strategy.•Experience in managing CRM & social media programs.•Digital content creation and its use for engaging audiences.
Specialized Knowledge and Skills:•Proficient with marketing automation tools such as Klaviyo, Pardot, Mailchimp, and Hootsuite•Experience social media marketing and community management•Marketing Automation and CMS (Shopify)•A/B testing experience•Highly organized and efficient worker, skilled at multi-talking•Willing to take initiative and work independently when needed•Strong verbal and written communicator•Demonstrated analytical capabilities with attention to detail•Proficient in MS Excel, MS Word, and MS PowerPoint•Must be a team player, able to handle ambiguity, anticipate and react to changes quickly in a fast-paced environment.
Necessary Competencies:•Business Acumen/Knowledge•Project Management•Analytical/Detail-Oriented•Communication (verbal and written)•Entrepreneurial Mindset•Creativity/Innovation•Planning/Organizing•Collaboration/Consulting•Results Oriented/Drive for Results
Travel Requirements:
Benefits Package
Standard Process is proud to be a top workplace. We offer a comprehensive and competitive benefit package, which includes:
Competitive salary and annual incentive programComprehensive health care and flexible benefit plan, including pet insuranceCompany-matched 401(k) planProfit sharing planOn-site childcare with highly accredited curriculumPlatinum WELCOA award-winning wellness program, including:
On-site 24x7 fitness centerWhole food courtOn-site chiropractic careOn-site massage therapistPersonal trainerDaily fitness classesOn-site life coach$450 monthly Standard Process supplement allowanceAnnual wellness incentives
Paid vacation and holiday timeEducational assistanceCompany hosted outings and eventsStrong community involvement
Apply today and become part of the Standard Process family!Standard Process understands the importance of diversity and believes in providing equal employment opportunity for all employees and applicants for employment.Accordingly, all personnel decisions, including but not limited to hiring, compensation, promotions, training, benefits, termination, or other terms and conditions of employment, are made without regard to age, race, creed, color, disability, veteran status, marital status, sex, national origin, ancestry, arrest or conviction record, sexual preference, genetic information, or any other legally protected characteristic in accordance with law.
Under the direction of the Digital Marketing Manager, the Digital Marketing Specialist, POSSIBLE will be responsible for supporting omnichannel marketing campaigns to drive brand awareness and deliver clear, unified customer experiences across all channels for the POSSIBLE line. This position will also be responsible for implementing, developing, and managing POSSIBLE's CRM program.Functions
•Plan, test, execute, manage, and optimize POSSIBLE's email and SMS programs using various methods including A/B testing•Leverage marketing automation to drive LTV, increase retention, and enhance upsell/cross-sell opportunities•In collaboration with POSSIBLE's agencies, support marketing campaigns including, social media, paid digital and event advertising.•Align campaigns with business objectives to grow target market share, increase sales revenue, attract new customers, and execute at a tactical level for the POSSIBLE brand.•Partner closely with marketing co-workers on Standard Process brand to understand initiatives and identify opportunities to cross-promote POSSIBLE products.•Align closely with the Digital Marketing Manager's goals and objectives•Participate in all team meetings and activities•Leverage market and customer data to help the business make the best marketing decisions•Analyze and assess existing and emerging digital marketing channels and capabilities to identify areas of opportunity and/or to activate on specific business initiatives•Work closely with outside agency partners to review and approve all social and email marketing collateral•Measure and report on POSSIBLE marketing KPIs, business performance, and channel success to optimize strategyQualifications
Education:•Bachelor's Degree in Marketing, Communications or Business with a focus on digital marketing requiredDesired Certifications/Licenses:•Google Analytics Individual Qualification preferred•Digital Marketing Certifications preferred
Experience:•3 - 5+ years of experience in digital marketing and email strategy.•Experience in managing CRM & social media programs.•Digital content creation and its use for engaging audiences.
Specialized Knowledge and Skills:•Proficient with marketing automation tools such as Klaviyo, Pardot, Mailchimp, and Hootsuite•Experience social media marketing and community management•Marketing Automation and CMS (Shopify)•A/B testing experience•Highly organized and efficient worker, skilled at multi-talking•Willing to take initiative and work independently when needed•Strong verbal and written communicator•Demonstrated analytical capabilities with attention to detail•Proficient in MS Excel, MS Word, and MS PowerPoint•Must be a team player, able to handle ambiguity, anticipate and react to changes quickly in a fast-paced environment.
Necessary Competencies:•Business Acumen/Knowledge•Project Management•Analytical/Detail-Oriented•Communication (verbal and written)•Entrepreneurial Mindset•Creativity/Innovation•Planning/Organizing•Collaboration/Consulting•Results Oriented/Drive for Results
Travel Requirements:
Benefits Package
Standard Process is proud to be a top workplace. We offer a comprehensive and competitive benefit package, which includes:
Competitive salary and annual incentive programComprehensive health care and flexible benefit plan, including pet insuranceCompany-matched 401(k) planProfit sharing planOn-site childcare with highly accredited curriculumPlatinum WELCOA award-winning wellness program, including:
On-site 24x7 fitness centerWhole food courtOn-site chiropractic careOn-site massage therapistPersonal trainerDaily fitness classesOn-site life coach$450 monthly Standard Process supplement allowanceAnnual wellness incentives
Paid vacation and holiday timeEducational assistanceCompany hosted outings and eventsStrong community involvement
Apply today and become part of the Standard Process family!Standard Process understands the importance of diversity and believes in providing equal employment opportunity for all employees and applicants for employment.Accordingly, all personnel decisions, including but not limited to hiring, compensation, promotions, training, benefits, termination, or other terms and conditions of employment, are made without regard to age, race, creed, color, disability, veteran status, marital status, sex, national origin, ancestry, arrest or conviction record, sexual preference, genetic information, or any other legally protected characteristic in accordance with law.