Head of Marketing and Strategy NAMX APP

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47,000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. With our trusted brands, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.Dare to make an impact?YOUR ROLE

Drive and manage strategic steering on regional level, e.g. KSIs to contribute to SBU / market segment financial goals, regional market assessmentPartner with business and collaborate with senior management to drive regional assessmentValidate analysis of regional market size, competitor landscape and segmentation (across segments)Develop and oversee marketing initiatives to accomplish global SBU financial goalsLeads, coaches and develops global / regional (project) teams; partners with internal and external departments to effectively meet goalsEnsures continuous improvement initiatives globally / regionally to further develop the businessAnalyses portfolio of market segments with customer penetration, market potential / share, profitability and competitionDevelops and distributes communications content to support engagement strategies and product go-to-market plansSupport customer facing teams (e.g., coordinate input for value selling)Develops agile go-to-market strategies and plans for selected initiativesWorks with regions to adapt global plans and assets to develop innovative regional programsEnsure strategic contribution to business cases and models regionallyProvide input for and contribute to sustainability agenda / strategy of SBUSubsequent transition from Regional Marketing Head NAMX into additionally covering Global Segment Head Metal Packaging throughout 2025Own and drive development and adaptation of dedicated global segment strategyFacilitate exchange on and provide input for long-term technology developmentProvide strategic input based on insights for segment-overarching innovation agenda

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