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Established by Bill Foley in 1996, Foley Family Wines & Spirits (FFWS) is a portfolio of highly acclaimed wines and spirits from some of the world’s greatest estates. The company owns more than 25 wineries and distilleries, each with its distinct style, legacy, and approach to hospitality. FFWS has expanded its portfolio significantly since its founding, now including such storied brands as Chalk Hill Estate Winery, Sebastiani, Roth, Banshee, Ferrari-Carano, Chateau St. Jean, and Lancaster in Sonoma County; Merus, Silverado, and Foley Johnson in Napa Valley; Lincourt, Firestone, and Foley Estates in Southern California; Chalone Vineyard in Monterey County; Four Graces and Acrobat in Oregon; and Three Rivers in Washington. Foley Family Wine & Spirits import wines include Lucien Albrecht in France, Nieto Senetiner in Argentina, and 14 wine brands spanning three of New Zealand’s most acclaimed winegrowing regions: Marlborough, Central Otago, and Martinborough. The growing global spirits portfolio includes Minden Mill Distilling, Charles Goodnight Texas Straight Bourbon Whiskey, New Zealand’s Lighthouse Gin, El Mexicano Tequila, The Loch Lomond Group in Scotland, Two Stacks Irish Whisky and Killowen. Position Summary: A Brand Manager at Foley Family Wines is responsible for managing the development and execution of the marketing strategy and tactics for an assigned portfolio of brands. The Brand Manager oversees the project management of strategies and tactics with a variety of departments, including Sales, Operations, Direct-to-Consumer and Wholesale teams. The Brand Manager – Private Label role will be responsible for driving significant growth for FFWS’s customer exclusive business. This will be done via quick-turn product development, articulating FFWS’s points of difference with key customers, and adapting/augmenting existing products based upon retailer requests. This role will also be responsible for keeping track of market and consumer trends to propose and develop new items for customer exclusives, as well as working closely with Supply Chain to ensure maximum profitability and “highest and best use” of existing bulk wine supply. We are looking for a dynamic, fast-paced brand manager who can both envision and execute quickly, all with the consumer and customer at the forefront of their thinking. Essential Duties & Responsibilities Brand Strategy and Brand Planning: Develops brand strategies and positioning for private label brands, including consumer compelling point of difference. Develops brand marketing plans with clearly defined activities, timing, and budgets that are applicable across PR, paid media, partnerships, events, and retail promotions. Gains buy-in from supervisor and senior leadership, including CMO, on brand strategy, marketing plans, and budgets. Is deeply in touch with market trends across all price points and appellations. Marketing Programs and Production: Manages execution of brand marketing plan including paid advertising & promotion, trade marketing programs, public relations and product development, including packaging. Ensures consistent messaging, imagery and quality standards. Maintains accountability for approved brand budgets, revenue, and gross margin. Assigns and manages creative work through external agencies/vendors. Interfaces with Production and Winemaking teams including, but not limited to, written technical product specs, liaison to agencies/vendors/production to lead and monitor quality and timelines, track shipments/depletions against vintage transitions as well as participation in packaging/production meetings. Interfaces with import partners to ensure alignment with brand story and mutual business objectives. Marketing Communication: Communicates monthly brand business status and programs to Management, including marketplace goals and accomplishments, promotional programs, inventory, merchandising status, and wine availability issues. Consistent contact with Sales to maintain accuracy and evaluation; ad-hoc reporting may be required. Works closely with Sales to pitch new private label items and adapt existing private label items. Provides content for website and manages brands’ trade materials. Stays up to date on the latest marketing trends and best practices. Strategic Business Management: Develops and maintains strategic brand product architecture and leads product-related tasks via S&OP process to ensure supply continuity and maximize profitability. Works closely with Supply Chain to maximize net profitability and ensure “highest and best use” of bulk wine supply. Analysis: Works with Sales & Marketing Analytics team to analyze brand performance and competitive information using several forms of intelligence including internal (Targit) and external (e.g., Circana). Identifies opportunities by channel, market, consumer, product or other for brand consideration. Works with Sales to identify issues/opportunities, promotional needs and implements necessary programs by channel. Track and measure the results of marketing campaigns. Required Knowledge, Skills & Other Abilities Bachelor’s degree required. 4 years of premium wine brand marketing and/or luxury goods or beverage experience preferred. Significant experience in promotion, packaging and merchandising design/implementation. Experience in brand strategy, marketing communications planning, and budget/P&L management. Strong analytic, strategic and creative skills. Excellent presentation and communication skills. Ability to balance multiple priorities, meet deadlines and thrive in a demanding, constantly changing environment. Attention to detail a must. Creativity and creative problem solving, especially creating unique consumer-compelling activations based upon cultural trends. Proactive in managing business and communicating to supervisor and management any obstacles/delays that create business risk to realization of brand plans, profitability, and budgets. Self-motivated, team-oriented ethics and excellent interpersonal skills. Some travel required. Compensation:

$130,000 - $140,000 a year. This range is what we reasonably expect to pay for this role. The actual compensation offered will be based on several factors, including but not limited to, qualifications, skills, experience, education, internal equity, and alignment with market data. Company Core Values: Teamwork – Be a Spirited Partner Commitment – Crush Every Day Quality – Good vs. Grape: It’s All in The Details Integrity – It Takes a Community Safety – Tend the Vines Entrepreneurship – Love the Wine You’re With Fun! - Smile! You Have Purple Teeth! Foley Family Wines & Spirits provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, veteran status or any other characteristic protected under federal, state or local law.

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