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Location: Austin, TX or Columbus, OH preferred

Travel: Some travel required

Type: Full-time

Compensation: Competitive comp. and benefits package commensurate w/ experience

Reporting to: CEO

Palm Venture Studios provides second-chance capital and strategic support to early-stage, impact-driven startups. Unlike typical venture studios, we offer patient capital, hands-on guidance, and operational expertise to unlock growth for high potential startups across industries and categories. 

Backed by a family office and led by seasoned investors, entrepreneurs, and creatives, our track record speaks for itself: 35 platform acquisitions (as well as 30-add on acquisitions), 18 exits, and a 21x return on a blended basis.

Launched in 2023, Goode Health is raising the bar in wellness with a scientifically backed, highly differentiated product in a $50B market crowded with overhyped solutions. With a strong product, clinical validation, and early traction, we’re poised to convert early traction into market share. 

That’s where you come in. 

We’re looking for a Head of Growth to drive revenue from initial traction to $2.5M in 12 months and $10M+ in three years. The ideal candidate is a seasoned CPG growth marketer who is passionate about wellness and who uses all the tools of the marketing trade to deliver customer acquisition, retention, and sustained revenue growth. 

• Leadership & Cross-Functional Collaboration
• Work closely with the CEO, Board, and key stakeholders to align growth strategies with broader business objectives.
• Set clear priorities and adapt quickly to evolving business needs, ensuring focus on the highest-impact initiatives.
• Collaborate with internal teams and external partners to ensure seamless execution across all channels.
• Lead agency partnerships, contractors, and in-house team members to execute world-class growth campaigns.
• Participate in the collaborative ecosystem of Palm Venture Studios' portfolio .
• Sustainable Revenue Growth
• Architect and execute a multi-channel growth strategy that achieves revenue targets.
• Prioritize organic growth strategies , including content marketing, community-building, and referral programs , alongside paid acquisition.
• Leverage digital marketing, influencer partnerships, and direct-response advertising to fuel customer acquisition.
• Create highly original marketing campaigns that cut through the noise in a crowded category, effectively communicating features, benefits, and brand differentiation to build a loyal customer base .
• Identify and optimize the highest ROI growth channels , focusing on scalable, sustainable customer acquisition strategies .
• Optimize CAC vs. LTV , using data-driven insights to inform strategy and maximize profitability.
• Conversion Optimization & Retention
• Drive conversion rate optimization across the funnel, from paid media to landing pages to checkout .
• Support and optimize subscription models, loyalty programs, and retention strategies to maximize LTV and repeat purchases .
• Leverage A/B testing, analytics, and user insights to iterate and improve marketing performance.

Desired Experience

• Early-stage DTC marketing experience at a consumer packaged goods (CPG) company.
• Ideally an early marketing hire or a co-founder who has worked closely with CEOs and Boards.
• Proven success in developing and executing differentiated marketing campaigns across multiple channels.
• Strong ability to drive organic demand, optimize conversions, and creatively leverage digital tools.
• Strong collaborator with experience working cross-functionally with internal and external teams.

 Mindset

• Adaptable & Fast-Moving - Comfortable with shifting priorities, can pivot when needed, and excel in a culture that values both speed and precision.
• Growth-obsessed and Analytical - Obsessed with driving revenue growth, optimizing CAC vs. LTV, and using data to inform strategy.
• Iterate and Learn Quickly - creative in finding ways to learn quickly and then iterating based on those learnings.
• Self-directed and Curious - Has a “test and learn” mentality, rapidly identifying and scaling what works. Hungry to succeed.
• Passionate about Nutrition and Wellness - Full of passion for the nutrition category, our products and consumers
• High Integrity & Team-Oriented - the type of person who cares deeply about doing the right thing for customers, teammates, and the company overall so that we can all succeed together

Benefits: 

In addition to the fun, the impact, and the autonomy on the job: 

• Goode Health offers competitive compensation with meaningful equity and benefits, each commensurate with experience. 
• Medical, Dental, Vision
• 401(k) plan
• 3 weeks vacation, plus 10 Holidays
• As part of Goode Health and Palm, you’ll retain the ability to move and adapt nimbly while benefitting from a well-resourced ecosystem of support. 
  

Start with answering a few short questions. Top candidates will be asked to tell us a few stories of their most notable marketing campaigns before Palm begins interviewing for the position.