ForceBrands
Senior Brand Manager, Amazon
ForceBrands - San Diego
Work at ForceBrands
Overview
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Overview
*THIS IS NOT A JOB WITH FORCEBRANDS!*
**Must have strong Amazon experience**
The Senior Brand Manager leads Amazon-specific brand and product portfolios, ensuring alignment with company goals and best practices. They drive Amazon marketing and advertising strategies, manage key client projects, and act as a subject matter expert (SME) in Amazon-related functions. The Senior Brand Manager also mentors junior team members and fosters strong client relationships.
Primary Responsibilities:
- Manage projects from start to finish, including resource allocation, tracking progress, and meeting deadlines and deliverables.
- Conduct audits to identify growth opportunities, working with the team to resolve issues and align strategies with client and Amazon’s platform requirements.
- Build and maintain strong relationships with clients, managing a variety of brand categories, and defining KPIs to measure success on Amazon.
- Develop and execute annual sales forecasts and PPC strategies to drive client performance.
- Lead cross-functional teams to deliver results, ensuring all members meet project deadlines and objectives.
- Create and present monthly/quarterly client performance reports
- Serve as an SME for Amazon-specific functions, such as Amazon Ads, A+ Content, and Amazon SEO, and provide guidance and training to the team
- Mentor junior team members to enhance their skills and ensure alignment
- Meet or exceed performance standards related to Amazon account management and client satisfaction
Knowledge Skills and Abilities:
- Bachelor’s degree in marketing, business, or a related field, or equivalent experience in Amazon brand management.
- 5+ years of experience in brand management with a focus on Amazon account management (agency experience preferred)
- Strong understanding of Amazon’s advertising platform (Amazon Ads), SEO, and product catalog management best practices.
- Skilled in analyzing Amazon data and metrics to create actionable insights and strategies for clients.
- Proficient in Microsoft Word, Excel, Google Sheets, or similar software
- Expertise in leveraging Amazon data analytics and reporting tools, as well as managing product listings and catalogs on Amazon.
- Ability to make strategic decisions involving significant capital investment
- Proven track record of managing client relationships and delivering successful results
- Strong problem-solving abilities, entrepreneurial mindset, and a positive attitude toward overcoming challenges.