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Increase SRAM retail sales through product education, brand promotion, and community events in the assigned territory.

Responsibilities:

• Execute retail activations around new product introductions and inline product ranges to support Aftermarket and OE SRAM sales.
• Establish and maintain strong relationships and partnerships with key retailers, SRAM OE and AM customer’s sales reps to grow sustainable SRAM sales and build community.
• Educate key retailers, distributors, and OEM reps on SRAM and associated brand products.
• Visit and maintain relationships with targeted retailers (30 to 50) in your region.
• Provide test and seeding products to customers for shop/customer rides.
• Support brand and retail messaging via in-shop branding.
• Perform live and recorded webinars.
• Focus on how to promote SRAM, engage with communities, and ultimately increase SRAM sales.

Minimum Requirements:

• Degree in business, marketing, or sales or equivalent experience.
• 3 years professional experience within the outdoor and/or bicycle industry, with a focus on retail marketing/sales or similar.
• Extensive knowledge of SRAM products and its competitors.
• Great at interacting with people and being able to easily build trust as the foundation to sustaining relationships.
• Genuine interest and curiosity about customers’ business needs and creative thinking about how we can support them.
• Proficient communication skills – written, oral, and live in front of an audience and a camera.
• Experience with key digital marketing channels, including but not limited to social media and email marketing.
• Proficient MS Office knowledge; knowledge in video editing is a plus.
• Can build his/her own bikes: Road and MTB.
• German native speaker, and very good level of English required.
• Must reside within territory.
• Ability to travel up to 60-70% of the time, mostly within territory.
• Flexible travel and work weekends at times to support customer needs.
• Solution-driven, organized, and ability to follow clear tasks and objectives to reach organizational targets.
• Valid driver's license.
• Ability to stand for long periods of time as needed.
• Ability to ride different types of bikes well: MTB, Road, Gravel.