Social Media Strategist

Our fast-growing marketing team is looking for an experienced Social Media Strategist to manage and expand our social media strategy. As the keeper of our social channels, you will work closely with the brand and creative teams to ideate, execute, and analyze successful social media campaigns that support larger business objectives.An ideal candidate must have a passionate and original eye for high-performing digital content, plus the creative chops and sharp writing skills to bring them to life. In an ever-evolving social media landscape, our strategist would demonstrate strong agility to pivot and respond to media trends, cultural events, or data-driven learnings at the drop of a breaking news headline. A Social Media Strategist would have experience with analytical tools, SEM, and SEO best practices to optimize our growing platforms.Responsibilities:Develop and implement multi-channel social media strategyDefine KPIs against robust business and marketing objectivesManage and interact with our online communitiesCollaborate with a multidisciplinary team of creatives, as well as across marketing, sales, and product development teamsUse analytical tools to measure success and pivot accordinglyLeverage SEO & SEM practices to catalyze growthStay up to date with latest social media techniques and technologiesNetwork with industry professionals and influencersSkills Required:3-5 years of experience as a Social Media Strategist or similar roleLeading knowledge in top social media platforms, including Instagram, TikTok, Twitter, Facebook, and LinkedInSolid experience writing and executing against a creative briefDemonstrated ability to ideate and communicate creative directionDemonstrated ability to write social media copy in a given brand voicePractical knowledge of SEO and web traffic metricsFamiliarity with digital design tools (Canva and/or Adobe CS) are a plusDemonstrated ability in creative problem-solvingProven team player with great interpersonal skills

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