LinkedIn
Sr. Product Marketing Manager, Commercial Innovation
LinkedIn, San Francisco, California, United States, 94199
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options. This means you can work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role.
Do you want to operate at the intersection of launching transformative commercial initiatives, partnering with leaders across the organization, and unlocking economic opportunity for every professional in the world? Then LinkedIn would love to talk to you!
LinkedIn is the world’s largest professional network that helps professionals connect, stay informed of relevant industry news and information, and discover opportunities to advance their careers. The Talent Solutions organization partners with B2B customers to help them define unique HR strategies and to solution those via LinkedIn’s Talent portfolio, which includes our hiring, learning, and engagement products.
The Commercial Innovation Product Marketing team is looking to drive revenue and define go-to-market strategies across LinkedIn’s B2B Talent portfolio. This is a unique opportunity to be part of the founding GTM team that focuses on developing, supporting, and launching new pricing and packaging strategies such as offers or promotions along with optimizing our existing ones to fuel acquisition and growth across LinkedIn’s global customer base in partnership with leaders across our Marketing, Sales, Operations, Legal, Systems, Customer Success, and Product organizations.
If you’re excited by expanding and reimagining strategy while building and delivering strong customer experiences that span channels and products then we encourage you to apply!
Responsibilities
Support pricing and packaging strategy across our core commercial programs, including new features and overall SaaS offering, globally
Define and own the end-to-end GTM strategy for new commercial strategies that seek to reach new target markets (e.g., geographies, verticals, segments)
Develop the vision, strategy, and execution for GTM tools that enable sales efficiency and productivity
Partner with our insights and data science teams to develop a deeper understanding of the customer and field audiences and surface and action new opportunities to improve GTM efficiency
Manage the planning and execution of commercial initiatives and track performance, including risk evaluation and mitigation process, to enable improvements to sales velocity and customer success
Identify opportunities to deepen our cross-functional partnerships to help maximize scale and leverage as our offerings grow
Basic Qualifications
BS/BA degree or equivalent experience
6 + years of experience in relevant product, marketing, sales or business strategy roles
Preferred Qualifications
Product Marketing experience in a SaaS marketing or two-sided marketplace is a major plus
Comfort in working with and supporting B2B enterprise sales organization
Proven ability to succinctly synthesize data, develop recommendations, create presentations, and break down complex structures into digestible and relevant points for a diverse set of audiences
A strategic thinker with strong business judgment and analytical skills who can problem-solve in real-time
Comfort with ambiguity and a dynamic, fast-moving environment
Apply a customer-centric lens at all times to govern decision-making and when evaluating trade-offs
Superb organization and project management skills and the ability to manage multiple partnerships and work streams at once
Suggested Skills:
Analytical & Data collection
Written & Verbal communication
Operational Rigor
LinkedIn is committed to fair and equitable compensation practices.
The pay range for this role is $121,000 to $188,000. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For additional information, visit: https://careers.linkedin.com/benefits .
Equal Opportunity Statement
LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf (https://microsoft.sharepoint.com/:b:/t/LinkedInGCI/EeE8sk7CTIdFmEp9ONzFOTEBM62TPrWLMHs4J1C_QxVTbg?e=xcELJV) .
Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf .
Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and
https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
Documents in alternate formats or read aloud to you
Having interviews in an accessible location
Being accompanied by a service dog
Having a sign language interpreter present for the interview
A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
Join us to transform the way the world works.
At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options. This means you can work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role.
Do you want to operate at the intersection of launching transformative commercial initiatives, partnering with leaders across the organization, and unlocking economic opportunity for every professional in the world? Then LinkedIn would love to talk to you!
LinkedIn is the world’s largest professional network that helps professionals connect, stay informed of relevant industry news and information, and discover opportunities to advance their careers. The Talent Solutions organization partners with B2B customers to help them define unique HR strategies and to solution those via LinkedIn’s Talent portfolio, which includes our hiring, learning, and engagement products.
The Commercial Innovation Product Marketing team is looking to drive revenue and define go-to-market strategies across LinkedIn’s B2B Talent portfolio. This is a unique opportunity to be part of the founding GTM team that focuses on developing, supporting, and launching new pricing and packaging strategies such as offers or promotions along with optimizing our existing ones to fuel acquisition and growth across LinkedIn’s global customer base in partnership with leaders across our Marketing, Sales, Operations, Legal, Systems, Customer Success, and Product organizations.
If you’re excited by expanding and reimagining strategy while building and delivering strong customer experiences that span channels and products then we encourage you to apply!
Responsibilities
Support pricing and packaging strategy across our core commercial programs, including new features and overall SaaS offering, globally
Define and own the end-to-end GTM strategy for new commercial strategies that seek to reach new target markets (e.g., geographies, verticals, segments)
Develop the vision, strategy, and execution for GTM tools that enable sales efficiency and productivity
Partner with our insights and data science teams to develop a deeper understanding of the customer and field audiences and surface and action new opportunities to improve GTM efficiency
Manage the planning and execution of commercial initiatives and track performance, including risk evaluation and mitigation process, to enable improvements to sales velocity and customer success
Identify opportunities to deepen our cross-functional partnerships to help maximize scale and leverage as our offerings grow
Basic Qualifications
BS/BA degree or equivalent experience
6 + years of experience in relevant product, marketing, sales or business strategy roles
Preferred Qualifications
Product Marketing experience in a SaaS marketing or two-sided marketplace is a major plus
Comfort in working with and supporting B2B enterprise sales organization
Proven ability to succinctly synthesize data, develop recommendations, create presentations, and break down complex structures into digestible and relevant points for a diverse set of audiences
A strategic thinker with strong business judgment and analytical skills who can problem-solve in real-time
Comfort with ambiguity and a dynamic, fast-moving environment
Apply a customer-centric lens at all times to govern decision-making and when evaluating trade-offs
Superb organization and project management skills and the ability to manage multiple partnerships and work streams at once
Suggested Skills:
Analytical & Data collection
Written & Verbal communication
Operational Rigor
LinkedIn is committed to fair and equitable compensation practices.
The pay range for this role is $121,000 to $188,000. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For additional information, visit: https://careers.linkedin.com/benefits .
Equal Opportunity Statement
LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf (https://microsoft.sharepoint.com/:b:/t/LinkedInGCI/EeE8sk7CTIdFmEp9ONzFOTEBM62TPrWLMHs4J1C_QxVTbg?e=xcELJV) .
Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf .
Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and
https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
Documents in alternate formats or read aloud to you
Having interviews in an accessible location
Being accompanied by a service dog
Having a sign language interpreter present for the interview
A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.